Young people love night tour theme parks [During the day, the "house" hotel tours the scenic spots at night, and the summer "night tour" continues to heat up]
Wuhan Evening News (reporter Huang Lijuan correspondent Bai Shi) is in the peak summer tourism season, and the night economy continues to heat up.
On July 27, Tongcheng Travel released the "2022 Summer Night Tour Report" (hereinafter referred to as the "Report").
The data shows that since July, the search volume of "night tour" on the Tongcheng travel platform has doubled. Among them, the search volume of "weekend night tour" is the highest, which is more than 20% higher than that of "daily night tour".
From the perspective of user focus areas, Jiangsu Province, Hubei Province, Zhejiang Province, Guangdong Province, and Hainan Province have become the five provinces that pay the most attention to scenic night tours.
For many users with travel needs, hotels and shopping malls in the daytime, and scenic spots and cities at night have become the "standard" for summer travel.
The "Report" shows that more than 80% of users believe that night tours in travel destinations are the most not to be missed links in travel.
Tasting street food, enjoying the night view of the city, watching performances in scenic spots, and taking a walk to relax have all become the reasons for people to choose night tours.
Judging from the analysis of night travel crowd preferences, "post-90s" and "post-00s" have become the core groups of night travel consumption, among which women prefer night travel than men.
Data from Tongcheng Travel Platform shows that among the types of night tour scenic spots in the past week, theme parks have an absolute advantage of 88% as the first choice, followed by animal and botanical gardens, natural scenery, cultural relics, and urban sightseeing.
In 2022, the major cities with high activity in summer night tourism consumption are also cities with popular theme parks, such as Guangzhou, Wuhan, Xi'an, Beijing, Suzhou, etc.
In the scenic spots, water parks, cruise ships and other projects are favored by people.
Among them, major IP activities such as "music festival" and "performing arts" have become the most attractive activities for tourists in the scenic night tour project.
Taking the recently popular "Hengdian Water Music Festival" as an example, since the launch of the event, the number of daily music festival ticket bookings has continued to hit a new high, and the number of orders for two-person groups has increased by nearly 2 times on a daily basis.
The "Report" shows that Yunnan, Hubei, Jiangsu, Guangdong and Hunan provinces have become the provinces with the fastest growth in order volume in terms of orders for scenic spots across the country in the past week.
Among them, the number of night tour orders for scenic spots in Yunnan Province increased by 300% compared with the same period last week. Kunming Sunac Sea World, Yunnan Minzu Village, and Colorful Yunnan Happy World ranked the top three. The Xishuangbanna Impression Lancang River Cruise, which includes special performance night events, is also very popular among users. A popular gaming product.
Since the summer vacation, all parts of the country have promoted the post-epidemic recovery of the local night economy by issuing cultural tourism coupons.
Taking Yunnan, which has grown the fastest in recent orders, as an example, Tongcheng Travel has issued cultural and tourism consumption coupons through the coalition government, which has boosted local night tourism consumption in Yunnan.
In addition to Yunnan, other provinces that jointly issue consumer coupons with Tongcheng Travel include Hubei, Hunan, and Guizhou.
The prosperity of the night tour economy not only drives the development of the scenic spot itself, but also effectively stimulates the development of various forms of business such as accommodation, catering and urban vehicles around the scenic spot.
Data from the same trip shows that during the "prime time" of night tours from 7:00 p.m. to 10:00 p.m., the number of night taxi orders for scenic spots in Dongguan in the past week increased by 57% week-on-week; The highest increase was 67.2%; night taxi orders in Xi'an and Guangzhou maintained a week-on-week growth of 21%.
In terms of hotels, the number of hotel orders around popular scenic spots such as Yuxi Fuxian Lake·Xingguang Night Market and Xishuangbanna·Xingguang Night Market also showed a significant increase.
The relevant person in charge of Tongcheng Travel said that the "night economy" is an important part of urban life, which can not only meet the diversified spiritual and cultural needs of citizens, but also effectively enhance the vitality of the city and stimulate new consumption enthusiasm.
The creation of a "night economy" model with local characteristics in various places can effectively help localities form new urban travel business cards and promote the rapid recovery of the local cultural tourism market.