"Login to Yuanyuzhou": the virtual world shines into reality [Tencent Video produces a hot reality show of outdoor gaming games, creating a "Push Market Metaverse"]
The outdoor game reality show "Login to Yuanyuzhou" produced by Tencent Video is currently on the air.
In the program, six star friends and players, Bai Jingting, Li Dan, INTO1-Lin Mo, Wang Meng, Yang Chaoyue, and Zhang Zixian, took the "Tuishi" No. 404 bus and accidentally "logged in" Yuanyuzhou, opening a metaverse concept background. The next world game adventure journey.
Since its exclusive launch on Tencent Video on June 30, "Login to Yuanyuzhou" has attracted the attention and heated discussion of netizens with its new "game-like" world view setting and players' immersive experience. Hebaping and public opinion lists, lighthouse data, blue eagle data and other platforms in the online variety show index are at the forefront.
The Weibo hot search list has achieved many highs, and the Weibo variety list is top 3.
The players' wits and bravery on Yuanyuzhou also reflect the real aspects in the real world, which has aroused widespread resonance.
The players' attitude of actively facing problems also provides positive guidance to the audience, allowing everyone to face each day with optimism.
Gaming tasks correspond to real life
On Yuanyuzhou, each episode of the program will release different game tasks. Players can mobilize their brain and physical strength, or complete the tasks alone or in alliances, thereby earning "round fish beads" of varying amounts.
Each player can correspond to a type of person in real life, observe the process of the player completing the task, the audience can see their personal abilities and characteristics, as well as the consequences of their choice of different strategies.
In order to become a winner on "Yuanyuzhou", in addition to having a physical foundation and knowing how to "play with the mind" (that is, be good at judging the changes of people's hearts in the gaming environment), you also need a little luck.
However, the players of "Yuanyuzhou" have maintained an optimistic attitude of "starting again from scratch" in the face of setbacks, which is also a positive inspiration and guidance for the audience in the real world.
The alliances and confrontations between people embodied in each game task of "Login to Yuanyuzhou" can be found in the real world one by one.
For example, the third "Farm Battle" mission tests players' time management and planning skills.
Wang Meng, who gained the first-mover advantage, bought and planted a large number of crops with different maturity times at the beginning, but many of them were too late to harvest.
Experts in the program pointed out that this is the concept of "reality bias" in economics. When planning future tasks, people often overestimate their abilities and underestimate the difficulty of performing tasks.
The high correlation between game tasks and real life makes it easy for viewers to think about themselves while watching the show.
Such an interactive self-projection and gamified interactive experience is the unique charm of this kind of "xinyanzi" (brain power) variety show.
"Push City Metaverse" opens up a new pattern of variety shows
The way in which players such as Bai Jingting appeared in "Login to Yuanyuzhou" made many viewers feel familiar - the six players were originally passengers on the No. 404 bus of "Tuishi", which is reminiscent of the popularity of Tencent Video at the beginning of this year. "The Beginning".
The "Tuishi" in "Login to Yuanyuzhou" is not a random place name, but a mark of the "Tuishi Metaverse" created by Tencent Video Variety Show.
They adopted a different way of playing that is completely different from the popular reasoning variety shows on the market-borrowing the concept of the movie universe to lay out a variety show "Push Market Metaverse", and use a set of "Push Market" worldview to connect multiple files. "Inference-Brain Power" variety shows, including "Login to Yuanyuzhou", and the previously broadcast "Start Reasoning" and other programs.
With the help of these variety shows that are on the same track but with different positioning, Tencent's variety show "Pushing the Market Metaverse" combines the gameplay of inferential games with the popular "script kill" consumer format and the concept of "metaverse" to dig deep and release The value of IP.
Regardless of "Let's Reason" or "Login to Yuanyuzhou", the members of "Tuishi Metaverse" have expanded the boundaries of creation in the virtual world, and at the same time have observed hot topics in the real society, thus triggering the audience's imagination and sharing Love, so that they can also reflect on themselves in the process of watching variety shows immersively, and cherish the current life more.
Beijing News reporter Yang Lianjie