A few days ago, a number of online travel platforms have seen hot summer travel bookings, the number of tourists in many places has increased significantly, and the tourism market has continued to heat up.
In order to attract more tourists, various tourist destinations are constantly innovating in the way of promotion.
The heads of local tourism departments, tourism business operators, tourism practitioners, etc. took the initiative to act as "promoters", which not only attracted attention from all walks of life, but also won a certain reputation for the local area.
Compared with the simple and direct way of introducing tourism resources in the past, this way of promotion is more grounded and easier to gain the recognition of tourists, which has become a bright spot in this summer market.
From manager to "spokesperson"
"In this hot summer, everyone is welcome to come to Huangshan to escape the heat, relax, and take a break for your body and mind..." On July 19, Zhang Dehui, chairman of Anhui Huangshan Tourism Development Co., Ltd., wore a robe and painted Gu Zhuang, standing in front of the welcoming pine, has become popular with a short video of Huangshan's endorsement to attract tourists.
In the live broadcast that night, Zhang Dehui also issued "good gifts" for netizens to travel to Huangshan, including cultural and creative products, unlimited tours in scenic spots throughout the year, and summer camp products.
The short video has been well received by netizens.
As the head of a tourism enterprise with a history of more than 20 years, Zhang Dehui's move can also be regarded as an exploration of the development of tourism in Huangshan.
Affected by the new crown pneumonia epidemic, the business conditions of many tourist destinations, including the Huangshan Scenic Area, have been hit hard.
At the beginning of this year, sometimes less than 100 tourists visited Mount Huangshan in one day. Most of the local hotels and homestays were closed, and the tour guides changed careers to find a way out.
Various tourism companies have also taken the initiative to plan and seek transformation in the face of adversity.
In June of this year, Huangshan Scenic Area launched ten measures to revitalize the tourism market, covering a number of preferential policies for summer vacations, coupled with the continuous improvement of the epidemic prevention and control situation. At present, the recovery of Huangshan tourism has achieved remarkable results.
According to statistics, from July 1 to 23, the Huangshan Scenic Area has received more than 150,000 tourists.
Facts have proved that "bringing in" tourists through the Internet is a feasible way, and there have been successful precedents before.
Whether it is He Jiaolong, deputy director of the Cultural Tourism Bureau of Ili Kazakh Autonomous Prefecture, Xinjiang Uygur Autonomous Region, riding a horse in the snow, or Liu Hong, director of the Cultural Tourism Bureau of Ganzi Tibetan Autonomous Prefecture, Sichuan Province, speaking for his hometown, the local attention and popularity have been greatly improved.
Data show that from July 1 to July 20, Ganzi Prefecture received a total of 4.12 million tourists, with a comprehensive tourism income of 4.4 billion yuan, reaching the best level in the history of tourist reception during the same period.
Recently, the relevant persons in charge of the tourism bureaus of Shaya County, Baicheng County in Aksu Region of Xinjiang, Tashkurgan Tajik Autonomous County in Kashgar Region, etc. shot short videos to promote local tourism resources, which were praised by netizens as "true image ambassadors".
Everyone is a propagandist
On July 3, photographer Wen Xinggui, Shiqiao Paper Street ancient papermaking inheritor Wang Wusheng, Paiya village mangtong reed player Yang Zhengke... Several ordinary people in Danzhai County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province , became the spokesperson of his hometown, shot a promotional video, and endorsed the country's first county tourism passport issued by Danzhai.
They appeared on the camera and talked about the great changes brought by the development of tourism in the local area to their lives and the lives of those around them. Some people did not have to travel far to make a living, and some people brought traditional skills back to glory, and the biggest change was "people's spiritual outlook".
From the stories of these ordinary people, people can see the beautiful Danzhai today and the great changes in the past and present.
Such a vivid and sensible "invitation" touched many netizens.
On the first day of the Danzhai Tourist Passport, more than 100,000 copies were issued.
Telling the story of ordinary people, a city, and a scenic spot is more convincing to the majority of tourists.
Inviting ordinary people to tell local tourism stories, development changes, and today's life is becoming another new idea for the promotion of tourism destinations.
In mid-July, the selection of cultural and tourism image spokespersons in Baoji City, Shaanxi Province officially kicked off. The contestants shot short videos as "narrators" and posted them on relevant platforms, including but not limited to promoting Baoji tourist attractions, red culture, history Cultural tourism content such as cultural relics, characteristic tourist routes, intangible cultural heritage, and food.
This is also one of the measures taken by Baoji City to enrich the form and content of tourism activities, promote the in-depth integration of tourism with culture, sports, agriculture, industry and other fields, and showcase the development achievements of local cultural tourism brands and cultural tourism industries.
local image promoter
During the "shutdown" of tourism in Huangshan, many local tour guides switched careers to become online anchors, promoting the beautiful scenery of Huangshan to netizens in the live broadcast room, "providing a window to see the world for those who cannot go out."
After accumulating a certain amount of "fans", they will also choose to bring goods for local agricultural special products in Huangshan, and sell tea, Huangshan sesame seeds, inlaid bean candy, etc. online, which not only brings income to themselves, but also helps local farmers, Merchants, etc. to increase income.
Tour guides are front-line tourism practitioners and the most dynamic force in the tourism industry.
In the process of live tourism, the professional quality and knowledge of tour guides can not only bring tourists a richer "cloud" travel experience, but also more comprehensively and deeply display the cultural heritage and city image of the tourist destination.
Recently, Huangshan City held a special training activity for tour guides "rural promoters", focusing on the characteristic cultural tourism products such as summer summer escape and parent-child research in Huangshan City, through theoretical training, practical exercises and other methods to comprehensively improve the tour guide's filming and cutting videos and live broadcasts. The ability to improve goods, cultivate them into "village promoters" who serve cultural tourism and help revitalize.
It is understood that in May this year, the first phase of the event was held in the local area, which was welcomed by the tour guides and attracted wide attention from all walks of life.
The relevant person in charge of the tourism department of Huangshan City said that with the recovery of the tourism market, the development prospect of the tour guide's transformation into a "rural promoter" is bright, and it is increasingly favored and welcomed by the market.