He found business opportunities in "turning waste into treasure". After graduating from college, he founded a chemical factory with heavy assets. After going through difficulties to get the company on the right track, he returned to the university campus to study for postgraduate studies.
Deng Jiawei's entrepreneurial experience itself is a legend of "technical men".
A few days ago, the entrepreneur who is studying at Changsha University of Science and Technology told reporters that his company is currently investing in green manufacturing technology. will increase by more than 50% from 2021.
Having passed the "big hurdle" of enterprise development, Deng Jiawei, chairman of Hunan Xingmeiyuan Technology Co., Ltd., has set his goals in a further field.
Deng Jiawei's hometown is in Yunxi Chemical Industry Park, Yueyang City, Hunan Province.
Since he was a child, he was accustomed to seeing chemical sites with numerous pipeline networks. In addition, his parents and friends were mostly in the production and sales line. Deng Jiawei was very interested in various chemical products and applications.
In 2012, Deng Jiawei was admitted to Inner Mongolia University of Technology, majoring in chemical engineering and technology.
When assisting a graduate student in his experiments, he came into contact with a chlor-alkali acid treatment project of a company in Inner Mongolia and learned that chlor-alkali acid can be used as a raw material for the production of magnesium sulfate.
Chlor-alkali acid, which was a waste product in his hometown, turned out to be the raw material for production—this surprised Deng Jiawei.
Deng Jiawei has a relative who works in a petrochemical company in his hometown of Yueyang. From his relative, he learned that chlor-alkali acid is a production waste, and how to deal with it has always been a headache for the company.
Several large enterprises in the industrial park have hundreds of thousands of tons of similar waste to be processed every year. The cost of environmental protection is high and the efficiency is low. If we can turn waste into treasure and make magnesium sulfate products, is there a great opportunity?
Magnesium sulfate is a basic chemical raw material, commonly used in ecological agriculture, sewage treatment, electronic materials and biomedicine and other industries.
Although my country is a big producer of magnesium sulfate, its products are mainly concentrated in the middle and low-end, and high-end products mainly rely on imports.
Deng Jiawei had a bold idea, "If chemical waste can be used to produce magnesium sulfate, it will not only generate economic benefits but also protect the environment."
Deng Jiawei visited a large number of documents while visiting the company to find out.
What makes him happy is that magnesium sulfate manufacturers are mainly located in the north and almost none in the south.
The idea of joining the green chemical industry was supported by his father, but chemical companies are asset-heavy industries. The magnesium sulfate production industry has high barriers to entry and high environmental protection costs. According to Deng Jiawei's technical route setting, it is bound to require a huge investment budget.
With the support of his family and friends, Deng Jiawei collected more than 8 million yuan of start-up capital. On October 15, 2016, the construction of Hunan Xingmeiyuan Technology Co., Ltd. was successfully completed.
At the beginning of the business, Deng Jiawei was troubled by the endless problems.
Funds are limited, the equipment in the early stage of the factory is mainly second-hand equipment, and there are many problems; the equipment is not suitable, and the output and quality are not up to standard; in addition, the company is located in a small county in Yueyang City, and it is difficult to retain excellent talents; more importantly, the company still faces The technical bottleneck is that upstream companies produce different products and the composition of waste sulfuric acid is also different. It is necessary to carry out real-time and precise control of the production process to ensure stable product quality.
The company once faced a crisis of survival due to unstable product quality, many customer complaints, and serious product backlog.
Deng Jiawei did not expect that the gap between modern large-scale production and the school laboratory is so great that he can do it well in the laboratory, but in real production, he can only sum up experience and lessons from repeated failures. He just graduated from the burden. great psychological pressure.
Under the comfort of his parents, Deng Jiawei overcame difficulties step by step, organized the team to transform the production process day and night, optimize parameters, and finally increased the success rate of the reaction stage in the production line from 40% to 95%.
The most important reaction section has just passed the border, and second-hand equipment has begun to have small problems here and there. The production is always intermittent, the product quality is unstable, and the customer complaint rate is very high.
As a last resort, they can only use low prices to maintain customers. Although there are a lot of product sales, but after a busy year, the profit is not ideal.
The turnaround started in 2018.
Due to the complete environmental protection procedures and facilities of the company when the factory was built, they survived the national environmental protection inspection storm, and many peer companies have been shut down one after another.
In a situation of scarcity in the market, the product becomes in short supply.
At this time, the equipment transformation is imminent. Deng Jiawei will use all the profits in 2018 for equipment transformation, which has laid a solid foundation for the company's product quality to be at the forefront of the industry in the future.
Deng Jiawei retreated bravely at this time, and left the enterprise on the right track to the manager. After more than a year of preparation, he was admitted to the School of Materials Science and Technology of Changsha University of Science and Technology for a master's degree in 2020.
The college attaches great importance to the scientific and technological innovation and innovation and entrepreneurship of students, and specially arranged the vice president Yang Xianfeng in the direction of inorganic non-metals to guide the company's scientific research.
In the past two years, Mr. Yang has provided on-site guidance for many times and solved many technological problems for the enterprise.
During his postgraduate studies, Deng Jiawei successfully applied for 13 utility model patents. His idea of applying magnesium sulfate basic magnesium sulfate whiskers, a high-end product of magnesium sulfate, to the field of ceramics was also supported by Mr. Yang.
After repeated research and experiments, Deng Jiawei led the technical team to overcome three key technologies of comprehensive utilization of waste sulfuric acid, recrystallization flash freezing and magnesium sulfate post-treatment modification, resulting in lower product cost, better quality and higher added value. The production process zero emission.
Today, his company is the leading magnesium sulfate manufacturer in South China, with a complete range of products, which are exported to Europe and Southeast Asia.
The enterprise has also been awarded the double-excellent unit of service quality in Hunan Province and the 3A-level enterprise of quality credit in Hunan Province. It has passed the ISO 9001 quality management system certification and has become a representative of the new generation of magnesium sulfate industry; and has been approved as a national high-tech enterprise.
Last year, the annual output value of the company reached 25 million yuan.
Yu Ling, China Youth Daily, China Youth Daily reporter Hong Kefei Source: China Youth Daily