Jay Chou, Stefanie Sun and many other singers have released albums or singles

Why do old singers focus on "singing" this summer?

  This summer, Jay Chou handed over "The Greatest Work" in a long time.

Before and after this, many veteran singers, including Deng Ziqi, Su Xing, Yang Kun, Dai Peini, etc., released singles or albums.

  Generally speaking, summer is not the peak period for singers to release films.

But if you think that you have heard a lot of new songs from old singers this summer, don't be surprised. After all, many old singers have released such an album or a new song after many years.

Zhou Bei, a senior record planner, believes that the concentrated creation of the special period happened to bloom in this summer.

  Phenomenon

  Jay Chou, Stefanie Sun, etc.

  The old singer's release arouses heated discussion

  In the summer of 2022, Jay Chou's "The Greatest Work" will be released.

Many people feel that this is a major event in the Chinese music scene, and they have begun to pay attention to the music scene again, and pay attention to other singers in the music scene.

Coincidentally, before and after the release of "The Greatest Work", many singers are about to release or have released new songs and albums.

  "Unpopular singer" Stefanie Sun, who has not been in business for a long time, cooperated with a mobile game to release a new song "Capturing the Light".

This song composed by Stefanie Sun has won praise from netizens: I feel that the familiar voice has returned, "it's the same voice" and "waiting for the new album".

  The self-proclaimed "Old Singer" has released a new single "Landscape", which expresses the lover's attachment to each other with "Su-style singing".

Fans' Comments: A heartfelt love song.

  Six years after the break, the talented singer Dai Peini released her new album "Passive Audience". She still arranges the lyrics and music production. She can hear her inner world in every song. Boutique.

  After more than half a year of intensive retreat, GEM Deng Ziqi's new album "Revelation" in 2022 will also be released soon.

GEM Deng Ziqi, as always, completed high-quality lyrics and music for the entire album, expressing the road of revelation about love with seven letters to heaven and seven letters back to heaven.

What's more special is that "Apocalypse" presents every song of the entire album in the form of a serial, and acts as the main creator, screenwriter and producer to create a 14-episode music MV.

The album has not yet been released, but many fans are amazed when they hear such a creative idea: it is a common thing for a singer to release an album, but Deng Ziqi has a heart to achieve such an extreme album creativity.

  Zhang Jie's new song "Under the Umbrella in the Sky with You" is a song full of warmth - for children with AIDS.

The cover of the new song is drawn by Zhang Jie's daughter Qiaoqiao, which is very creative.

A fan left a message: "I've heard it dozens of times and it's not enough."

  In addition, singers such as Alan Tam, Jane Zhang, Jin Zhiwen, Miriam Yeung, Zhang Xinzhe, Karen Mok have released their own new songs, and they have also gained good reputation.

  convention

  December is the peak period

  The later the awards are issued, the more advantage

  Lu Shiwei, a well-known music critic, told the Beijing Youth Daily that generally speaking, summer is not the peak period for releasing films, but usually around December every year—because the end of December is the deadline for applications for major awards, and everyone has to hurry up. It was only during this period that the album was released so that it could participate in the awards for the second year.

  There is an unwritten saying in the music world, because the awards are based on the albums or singles of the previous year, so the later they are released, the more dominant they will be. Too early will be easily forgotten or ignored, unless the singer or song has a super high score. resolution.

It will be published around December, and it will not be long before it will catch up with the awards. At this time, the popularity of the music is still maintained, which can leave a deep impression on the public and the judges, and is more conducive to the awards.

For example, the album "Hebei Southwest Forest Road" released by Universal Youth Hotel on December 22, 2020 won the second year's NetEase Cloud Music Original Festival Album of the Year and Top Ten Albums; Xu Jiaying will release the single "Above" in November 2021 "Nothing" won the Best Single Producer Award at the 33rd Golden Melody Awards; Zhan Wenting, the lead singer of the former Feier Orchestra, won the Best Chinese Album Award for her new album "Dancing on the Clouds" released on December 30, 2021.

  analyze

  More time to create during the pandemic

  Jay Chou makes people pay more attention to the music world

  Senior record planner Zhou Bei believes that many singers have released new works this summer. The main reason is that during the epidemic, singers and musicians have less travel and performances, and they spend most of their time at home, so they have a lot of time. Make music.

After the production of the whole song or album is completed, it just happens to be summer, so people feel that everyone is focusing on releasing new songs this summer.

  According to Lu Shiwei's analysis, everyone feels that singers are releasing films this summer. Another reason is that Jay Chou, who has received much attention, released his latest album, which has led many people to start paying attention to the Chinese music scene again. Therefore, singers who released films or released new songs at the same time naturally attracted attention. .

However, most of the singles are released, and there are still a few albums, because the release of singles is more flexible and flexible, and many singles are commercial, such as film and television soundtrack music, game singles, commercial songs, or released in conjunction with a certain event or project. , such as the singles released by singers such as Stefanie Sun and Zhang Jie.

It is not so easy to release an entire album, and there are many factors to consider. After all, there are not many singers who can take a few years to make an album in a down-to-earth manner.

  Text / reporter Shou Penghuan

  Coordinator/Liu Jianghua