China News Service, Beijing, July 24 (Reporter Gao Kai) On the 24th, the most watched movie "Alone to the Moon" premiered in Beijing on the 24th.
Director Zhang Chiyu, starring Shen Teng, Ma Li and other film creators all attended and interacted with the audience.
In the film "Walking on the Moon Alone", in order to resist the impact of asteroids and save the earth, human beings deployed the Lunar Shield plan on the moon.
The meteorite struck early, and when the entire crew was evacuated urgently, the maintenance worker Duguyue missed the evacuation notice from the team leader Ma Lanxing due to an accident, and landed on the moon alone.
Unexpectedly, the Moon Shield plan failed, and Duguyue became "the last human being in the universe" and began his ironic life on the moon.
Photo courtesy of the premiere of "Lone on the Moon"
In the communication session after watching the movie, Shen Teng and Ma Li shared the feeling of working together again after 7 years. Ma Li said that on the one hand, Shen Teng challenged more "action scenes" in this filming, and on the other hand, because There are many "one-man shows", and I feel quite "lonely".
On the day of the premiere, the official figures of "Lonely Walking on the Moon" made a surprise appearance. Character figures such as Duguyue (Shen Teng) and Ma Lanxing (Ma Li) walked out of the big screen and continued the movie in the form of "physical easter eggs" for everyone. bring joy.
Photo courtesy of the premiere of "Lone on the Moon"
Based on the story background and character characteristics of "Lonely Walking on the Moon", the series of figures are presented in the design style of Koi Naqu "Comedy Master", with a total of 8 images and 1 hidden version.
It is understood that the design style of "Comedy Master" is inspired by the national quintessence of Peking Opera, and the hand-made facial eye sockets have evolved from the shape of the mask in Peking Opera.
Photo courtesy of the premiere of "Lone on the Moon"
As a unique "content IP trendy play" in the industry, Koi Naqu has formed a set of content IP to derivatives by virtue of its huge advantages in the IP of movie and drama comprehensive content, the precipitation of publicity and distribution positions, and the operation of users in the circle. A virtuous cycle mechanism in which development, content publicity and derivatives publicity complement each other.
After the release of "Lone on the Moon", the trendy poster materials closely followed the rhythm of the movie's announcement. While contributing to the movie's announcement, it also improved the awareness and favorability of the figure.
(Finish)