China News Service, Beijing, July 23 (Du Yan and Li Shuo) In order to let more people feel the "live" Central Axis culture, and help the Central Axis to apply for World Heritage status cartoon image - "Zhenshui Small Beasts on Beijing's Central Axis" It made its debut today, and simultaneously launched a name solicitation campaign for the IP image.
The central axis of Beijing is not only a historical and cultural axis, but also a contemporary development axis.
In order to let more people feel the "live" central axis culture, the IP image of the "Vientiane Central Axis" digital cultural experience project came into being.
The IP image design is based on the water animal in Wanningqiao Town.
As the only point where the central axis of Beijing and the China Grand Canal, a world cultural heritage, the Wanning Bridge has a special geographical location and outstanding heritage value.
On both sides of the embankment, there are existing stone beasts carved in Yuan and Ming Dynasties, which are beautiful and lifelike.
According to legend, Zhenshui Beast is one of the "Dragon's Nine Sons".
According to historical records, the Pit Viper is a full-time "water town".
In ancient times, water town beasts were often built with water conservancy facilities. It is said that it played in the water all the year round, so it has excellent water quality and can guard the river, so that the river can "few boats, more not flooded", and it can also prey on river monsters.
People carve stone statues according to their appearance and place them on the bridge head or bridge body to suppress flooding. The construction of water-suppressing beasts by the water also contains the good wishes of the ancients.
Jin Zhen, director of the Cultural and Tourism Bureau of Xicheng District, Beijing, introduced that the little mythical beasts that appeared this time focus on anthropomorphic expression and affection on the basis of maintaining the archetypal features such as dragon horns, dragon scales, soft tails, cloud eyebrows, curly hair, and ingot noses. performance of harmony.
His eyebrows were like clouds and waves, and his big eyes looked lively and cheerful.
The main body of the IP is light blue, which reflects the close connection with water, symbolizing the water of life that moistens all things and is endless.
In order to reflect its origin from the water-suppressing beast and its ability to "suppress water", the ability to control ice crystal energy and control water polo was specially designed for him.
The overall design not only reflects his cute, cute, playful and lovable appearance, but also contains his insight into nature, justice and cheerfulness, perseverance and perseverance.
She said that from now until July 27, this little beast of Zhenshui on the central axis will be publicly solicited for the public to gather opinions from all sides.
The name is required to be well-conceived, positive, full of symbolic meaning, and easy to promote.
In principle, it should be within 3 words, preferably with an explanation of interpretation within 100 words; the name is in Chinese, and the name and its interpretation must be original by the author; it bears the rich cultural connotation of Beijing Central Axis, and reflects that science and technology help the Central Axis to apply for heritage protection and display inheritance, digital Cultural tourism empowers the value concept of contemporary better life.
From July 31 to August 2, 10 high-quality names will be selected from the "sea election", and the voting activities will be launched through the official Weibo of "Beijing Xicheng", and the final names will be determined based on the voting results and expert opinions.
It is reported that the new name of "Zhenshui Little Mythical Beasts on the Central Axis of Beijing" will meet with the general public in August together with the "Vientiane Central Axis" digital cultural experience project.
Jin Zhen pointed out that in recent years, Xicheng District, Beijing has focused on strengthening the exhibition and utilization of the central axis heritage, especially the combination of exploration and new technology, and telling the "new" story of the central axis in the protection of the old city, the activation and utilization of cultural relics, and the construction of the national cultural center. .
Jin Zhen said that the initial designation of the IP-shaped symbolic name is to make citizens and friends have a preliminary understanding of the project, so that more people can pay attention to and understand the culture of the central axis.
In the next step, Xicheng District will successively launch a series of popular cultural and creative products such as digital collections and blind boxes around the "Zhenshui Small Beasts on the Central Axis of Beijing".
While telling the story of the central axis, the cultural and creative products are used as the medium to promote the IP authorized operation and empower the surrounding business and other real economies, so as to expand the cultural transmission of the central axis and serve the better life of the general public and tourists.
It is understood that the "Vientiane Central Axis" digital cultural experience project will be officially launched and put into use in August this year. At that time, citizens and tourists can use AR technology to break the boundaries of time and space, immersively watch the bustling market in front of the Drum Tower and listen to the sound of the Bell and Drum Tower. The sound is melodious, go to Wanning Bridge to experience the gate opening, and enjoy the busy traffic at Di'anmen.
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