■ "Moonlight Treasure Box" turtle-shaped grid, "Liu Genghong boy" short skirt standing up... Last month, a batch of shocking cultural relics announced by Sanxingdui again caused heated discussions.
With the continuous popularity of Sanxingdui, there are more and more film and television works with the theme of Sanxingdui.
According to the reporter's rough statistics, there are no less than 10 related film and television works under preparation.
■ Through sorting out, it is found that among the current film and television creations about Sanxingdui, there are a large number of documentaries, such as "See Sanxingdui Again" and "Immersive!
"Take You Into Sanxingdui" has achieved a good reputation.
However, it is relatively difficult to create movies and TV works with the theme of Sanxingdui. Although there are many projects, there are no popular models yet.
Timing Documentary
Turn news hotspots into film and television works
Exploring and innovating the "activation" of cultural relics
From the perspective of communication, every new launch of Sanxingdui is a hot topic, and it is the object of coverage by major media.
Sanxingdui-themed film and television works have appeared in groups recently, which is behind the exploration and innovation of many media units on the "activation" of cultural relics.
The production unit seized the opportunity to quickly develop film and television works with the theme of Sanxingdui, which received a good response.
Industry insiders said that with the help of news hotspots, through the display of archaeological results, the development of archaeological films and television works can not only create certain social benefits, but also obtain higher traffic, and the platform and IP can achieve a win-win goal.
The large-scale archaeological documentary "Another Sanxingdui" created by Sichuan TV over a period of 3 years has a Douban score of 7.6 points. "Seeing Sanxingdui" is drawn from many programs that only focus on the cultural relics themselves, and focuses on the highlights in the excavation process. , Mysteries, Difficulties, take the progressive development of excavation work as a clue, use new technologies such as shuttles, flying cat cameras, fishing rods and rockers, combined with 3D animation to objectively show the depth of field archaeology, experimental archaeology, and scientific and technological archaeology cooperation. The new model objectively sorts out the new highlights, new heights and new values of archaeological work in the new era.
Wang Jian, the chief director of the documentary, said in an interview: "Any form of expression is suitable for Sanxingdui, and excellent works can be created. Of course, documentaries or documentary films may be more suitable for telling everything about Sanxingdui."
Known as the first Sanxingdui 8K ultra-high-definition documentary "Immersive!
"Take You Into Sanxingdui" was launched by Xinhua News Agency in conjunction with Bilibili (Bilibili).
In addition, the documentary film "Sanxingdui Shenqi" is also under preparation. It will adopt the creative concept of detective film, unveil the mystery of Sanxingdui layer by layer, and use modern technological means to reproduce the splendor of Sanxingdui civilization in three dimensions.
Prospect · Feature Film
Several Sanxingdui-themed feature films have been approved
But the release date is far away
Compared with documentaries, Sanxingdui-themed feature films are not so smooth to shoot.
Not long ago, Sichuan Huangchuan Pictures announced that the TV series "The Kingdom of Ancient Shu" is under preparation. Based on historical facts, the drama is based on the mysterious world of ancient Shu, and is framed by a large number of real historical stories. Embody the truth and find history in the truth.
In this play, there will be Sanxingdui elements such as bronze vertical-eye masks and bronze sacred trees.
However, the show has not yet started, and the broadcast date is far away.
The reporter found through the State Film Administration's filing and publicity inquiry that feature films such as "Sanxingdui: The Enlightened and Prosperous Age", "Sanxingdui Kingdom of Ancient Shu", "Sanxingdui Visitor", and "The Return of Star Soul to Sanxingdui" have been approved, but there is currently no specific release news.
In fact, as early as 2015, "Sanxingdui Legend" and "Sanxingdui Code" have been approved, but neither of these two films has been released in theaters.
The movie "Visitors from Sanxingdui" is in preparation.
This is a Sanxingdui-themed blockbuster produced by combining Hollywood shooting technology with oriental culture. It is planned to invest 200 million yuan and will be made into a commercial theater movie.
In the face of such a huge investment, "Sanxingdui Laigu" is bound to face the pressure of cost recovery, and it is very important how to innovate the filming method of this film.
The movie "Sanxingdui, Kingdom of Ancient Shu" was launched in 2019. In this play, the cultural relics that have been sleeping for three thousand years and shocked the world will be resurrected and given life, spirituality and emotion, and the mysterious veil of Sanxingdui civilization, which has always puzzled the world, will also be revealed. open.
The literary script of the film has been highly praised by the industry. What difficulties will it face in the process of film and televisionization?
What kind of narrative will be used?
Currently unknown.
Creative animation
Sanxingdui culture is the source of creation, and each creator will have different imaginations
During the new period of Sanxingdui, the related animated short films were deeply loved by the audience. The use of animation to spread the rich cultural resources of Sanxingdui can allow the audience to understand the culture of Sanxingdui more intuitively and quickly.
Regarding the animation creation of Sanxingdui, it appeared a few years ago: the animated movie "The Devil of Nezha Comes into the World", which was popular in the summer of 2019, has an enchantment beast with Sanxingdui elements-in the movie, the two guard Nezha The cyan enchantment beast wearing a golden mask looks quite happy.
In addition, the cartoon "Sanxingdui: Awakening of Glory" also received a good response after it was broadcast in 2019.
Animated movie "Crazy!
Guibao: Samsung Treasure Hunt will be released nationwide this summer (July 29).
The film is adapted from cartoonist A Gui (Gui Huazheng)'s classic best-selling comic "Crazy!
Guibao" tells the story of Guibao and his friends who came to Sanxingdui and started a happy adventure story of traveling through time and space fantasy and exploring the world of Sanxingdui.
Wang Yunfei, director of the film, said: "When I first came to the Sanxingdui Museum in 2006, I was shocked. Sanxingdui culture is an important part of Chinese civilization and a common treasure of human civilization. We hope to use the form of animation to make mysterious and strange The spectacle of Sanxingdui civilization is presented to audiences large and small, inspiring children's love and imagination.
Regarding the current film and television fever spawned by Sanxingdui, Wang Yunfei said that Sanxingdui culture is the source of creation, and it is a good thing for everyone to be the communicator of good things.
After seeing the Sanxingdui culture, each creator will have different imaginations, and there will be some overlaps in the process, but the ideas in each person's mind are presented differently.
Wang Yunfei said bluntly that after the release of "Journey to the West: The Demon King", which he directed last year, he had aroused doubts following the trend. This time he created the theme of Sanxingdui but did not attract such doubts, because Agui's original comics were related to Sanxingdui culture. Unique.
Breakthrough · Inspiration
Sanxingdui has too many unknowns, leaving enough room for people's imagination
At present, Sanxingdui-themed film and television works have attracted a lot of attention, which will naturally attract more investors to develop and create cultural and blog-themed film and television works.
So, how do Sanxingdui-themed film and television works stand out from the siege?
What should be paid attention to in the creation?
Well-known writer Wu Yinyi once served as a consultant for the TV series "Sand". He has a good understanding of the history of ancient Shu. He said that the continuous archaeology of Sanxingdui and the high degree of display of ancient civilization have not only attracted the attention of people in the entertainment industry, but also attracted the attention of people in the industry around the world.
The film and television creation around Sanxingdui is not a kind of adaptation fever, "If we regard it as a theme, it is to create this theme, not because Sanxingdui has a basic text for everyone to adapt it, its definition should be the various A creative craze for cultural and entertainment products."
Regarding the film and television fever spawned by Sanxingdui, Yin Hong, a professor at Tsinghua University, said in an interview with reporters that Sanxingdui was originally a cultural and social hotspot, with too many unknowns, leaving enough room for people's imagination.
"In fact, we hope to create more and more influential works. It is not enough to create (quantity) alone, but to have the enthusiasm and influence of creation. The theme of Sanxingdui leaves us too much room for interpretation and imagination."
Yin Hong said that taking the Sanxingdui-themed documentaries as an example, to create high-quality products requires the combination of a more professional documentary team and a team of scientists.
For example, the documentary "I'm in the Forbidden City for 600 years" has a very good and trained documentary team on the one hand, and on the other hand, it will combine with first-class experts in related fields.
"It also takes time for them to cooperate with each other, and they can't be eager for quick success, so that they can create good works."
It is difficult to create cultural and blog-themed feature films, because it involves knowledge of museums, history and other aspects.
Yin Hong said, "We used to have similar works, such as "Ancient and Modern Wars of Qin Terracotta Warriors", which was a very popular movie. As long as we give a certain amount of creative space, we can create. This also requires a process and requires The corresponding social environment, the audience can recognize this kind of film.”
Yin Hong also said that in recent years, the "Wenbo craze" has gradually begun to emerge. Just like science fiction films, science fiction films will appear if the audience is enthusiastic about science; if the audience is enthusiastic about cultural blogs, cultural and blog-themed movies will appear.
"This requires a process, and the interaction between the two will bring some new works. I believe there will be good works (appear) in the future."
In addition, some people in the industry said that foreign film and television works "Wonderful Night at the Museum" and "The Da Vinci Code" often use multiple methods to implant cultural and archaeological elements into film and television stories, which may bring creators. Must be inspired.
Chengdu Commercial Daily-Red Star News reporter Zhang Shihao intern Tao Yuyan