China News Service, Beijing, July 21 (Xu Jing) The first Beijing Animation Week will open in August this year.

The theme of the event is "Centennial Animation Joys 'Moving' Beijing", and the event is organized around 8 themed units, including a century of classics, a glorious decade, a new generation of animation, Beijing characteristics, international vision, industry promotion, digital future and special units, and covers Hundreds of broadcasts on more than 20 channels and mainstream network platforms across the country.

　　The reporter learned from the Organizing Committee of the First Beijing Animation Week on the 21st that the first Beijing Animation Week will highlight four major highlights: Centennial, Animation +, Industry Promotion and Internationalization, and build a set of exhibitions and screenings, industry seminars, project incubation, talent cultivation, exchanges and transactions. A high-quality platform integrating , evaluation and promotion, and interactive experience.

　　Domestic animation promotion activities are held simultaneously

　　This year is the 100th anniversary of the birth of Chinese animation. The first Beijing Animation Week will be held, which will fully demonstrate the development achievements of Chinese animation in the past 100 years, especially since the 18th National Congress of the Communist Party of China. Integrate and run through the entire animation industry chain to better meet the cultural needs of the people.

　　It is understood that the first domestic animation and creative talent promotion activity organized by the State Administration of Radio, Film and Television will be held simultaneously with the launch of Beijing Animation Week. and "Towards the Future, We Light the Dreams in Our Hearts" three chapters, telling the behind-the-scenes stories and creative insights of the classic works created by generations of cartoonists, reflecting their persistent innovation and unremitting pursuit on the road to dream building, and fully demonstrating China The spirit of animators passing on from generation to generation and being brave in innovation creates a grand event where animators from all over the country gather together.

　　Multi-angle presentation of animation "behind the scenes" and in front of the stage

　　The Centennial Development Forum is the main forum in the animation forum section, with the theme of "Building Dreams for the Future in a Century". At that time, top animators at home and abroad will jointly summarize the century-old experience of Chinese animation and look forward to the future of Chinese animation in the new era, aiming to promote the development of Chinese animation in the past century. High-quality development from a new starting point.

　　The China Animation Centennial Exhibition will focus on the 100-year development history of animation and review the 100-year development history of Chinese animation.

Through the creator's manuscripts, stills, works and derivatives and other contents over the years, the modern exhibition form is integrated to present the evolution of Chinese animation in technology and art, content and form, concept and expression in an all-round and multi-angle over the past 100 years, and vividly show it. A century of animation "behind the scenes" and in front of the stage.

　　Create a pool for the cultivation of new Chinese animation forces

　　The first Beijing Animation Week will be based in Beijing, radiate all over the country, and face the world. It will build and share with the global industry an industry promotion platform for the first choice, first release, first exhibition and premiere of excellent animation works.

Use animation as an art form to show the creative vitality of contemporary culture, convey Chinese spirit, Chinese value, and Chinese power; use animation as a carrier to build a bridge for international cultural exchanges and cooperation; use animation as a tool to enrich film and television, games, advertising, popular science, education, performing arts, The digital interactive experience in cultural tourism, urban management and other fields injects audio-visual vitality into the "Global Digital Economy Benchmark City" and promotes the high-quality development of the animation industry in an all-round way.

　　The event will hold a venture capital conference, launch the animation youth director program, and devote itself to promoting animation projects with market potential, and building a communication and trading platform for animation creative and production institutions, broadcast institutions, investment institutions, and derivatives development institutions.

　　In addition, the animation talent section will also hold activities such as "Animation Education Lecture", "Animation Creation Master Class", "Original Animation Workshop", "Animation Roundtable" and other activities, inviting animation professionals from top animation colleges and universities and outstanding animation directors and producers. Lectures and exchanges, together with online training activities such as the "Beijing Animation Youth Theme Creation Competition", will jointly create a talent pool for new Chinese animation forces.

　　Promote the "going out" of China's animation industry

　　In terms of international exchanges, the first Beijing Animation Week will hold activities such as "International Forum: Telling Chinese Stories in World Languages" and the exhibition of international excellent animation works. The theme day of animation festival, the theme day of Croatian Animation and Zagreb World Animation Film Festival, and the theme day of Korean animation held at the Korean Cultural Center, further promote the "introduction" and "introduction" of China's animation industry. "go out".

　　In this animation week, the five sub-forums of the animation forum will analyze the changing trend of animation creation and industrial development in China from different directions such as animation creation, technology, industry, investment and internationalization.

In the animation technology application and interaction exhibition, the latest achievements in the combination of animation technology and traditional culture - the achievements of Beijing Opera animation will be displayed through digital technologies such as immersive VR experience, virtual live interaction and inertial motion capture.

　　The closing event of the Animation Week will commend the outstanding works in the exhibition of animation majors in colleges and universities, the Beijing Youth Animation Centennial Theme Creation Exhibition, as well as the institutions actively participating in the animation week activities. Solicitation and selection activities”, opening the Beijing Animation Week, which lasts for the whole year.

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