Happy Shen Teng and Ma Li start the second half of the summer
The box office was good in the first half, and the movie market gradually stabilized
The summer season from June 1st to August 31st this year is halfway through. As of July 20, the box office of the summer season has reached 3.8 billion yuan. Compared with the 7.381 billion box office of the summer season last year, the half-way box office is not inferior.
The summer file market opened low and moved high, and the movie market gradually stabilized. With the comedy "Lone on the Moon" starring Shen Teng and Ma Li set to be released on July 29, this year's summer file is even more optimistic.
Reporter Shi Wenjing
The movie market is back on track
The current summer movies include "Life Events" with a box office of 1.45 billion, "Jurassic World 3" with a box office of 1.01 billion, the recently released "Detective War" with a box office of over 400 million, "Mozart in Outer Space" at the box office 140 million.
The box office of "Life's Events" has surpassed the box office of "Chinese Doctor", the box office champion of last summer, which was 1.32 billion yuan, and the results are gratifying.
For the summer season, it is not easy for the movie market to return to the normal track of high theater operating rate and stable supply of masterpieces.
In the first half of this year, the operating rate of theaters hovered between 50% and 60%, and the film market was terrible. The box office revenue of 913 million yuan in March, 566 million yuan in April, and 717 million yuan in May fell to the freezing point in recent years.
Since mid-June, the theater operating rate has climbed to 80%. After the release of "Jurassic World 3", the box office of 100 million yuan a day has boosted the morale of the film market.
"Life Events" was released at the end of June, and the box office was good every day, and it achieved dazzling results.
Immediately afterward, various types of films, such as "The Detective War", "Mozart in Outer Space", "Little Column under the Sea: Adventure in the Cave" and "Hidden in the Dust", are released one after another at the rate of one new focus film per week. The daily box office achieved a good result of 50 million to 150 million, and achieved a counterattack of 1.92 billion in June. As of July 20, the July box office reached 1.9 billion.
Before the release of "Lone on the Moon" on July 29, "Major Events in Life", "The Detective War" and "Mozart in Outer Space" may be three pillars in the film market, providing the market with works of different styles and different audience positioning needs.
As the main box office hit in the first half of the summer season, "Life Events" focuses on niche funeral themes, but tells stories of ordinary people that can resonate with audiences. It is said that the film cost only 50 million, and it became a dark horse at the box office. The rules of box office counter-attack for small and medium-cost realistic movies such as "33 Days of Broken Love", "Miracle Stupid Child", "A Little Red Flower for You", and "I'm Not the God of Medicine".
In recent years, there are basically word-of-mouth Hong Kong films released in the summer files. "The Detective War" may not reach the box office of "Rage: Serious Cases" and "Anti-Drug 2: The Showdown between Heaven and Earth", both of which have exceeded 1.3 billion at the box office, but the current box office performance Not bad.
The domestic live-action fantasy comedy "Mozart in Outer Space" has a strong lineup, focusing on family education in a comedy style. Although it failed to meet expectations at the box office of 130 million in 6 days after its release, it received mixed reviews, but it provided a good view for audiences of all ages. Shadow selection.
As of July 20, the box office of this year's summer program has reached 3.8 billion yuan. Compared with the 7.381 billion box office of last year's summer program, the box office of the half-time program is not inferior. 3.62 billion box office.
In the "mid-term summary" of the summer program, the box office of more than 3 billion yuan is eye-catching. The number is not high, but it is of great significance, bringing the entire market back to a normal track.
Looking forward to the second half
On July 19, the sci-fi comedy "Lonely Walking on the Moon" starring Shen Teng and Ma Li was announced to be released nationwide on July 29 this year, which is good news for the summer season of movies that are getting on track.
As the box office responsible for comedy movies, Shen Teng, Ma Li and the Happy Twist brand have always been highly anticipated and very popular. A ticketing platform "Lone on the Moon" has 600,000 people "wanting to watch".
"Lonely Walking on the Moon" is a relatively novel sci-fi comedy, starring top comedy films like Shen Teng and Ma Li. Given the precedent of the explosion, it can be boldly predicted that the film may break through the 2.5 billion box office ceiling of purely hilarious comedy films.
According to the experience of previous summer programs, major blockbusters generally appear in the second half, so the second half of this year's summer program is highly anticipated.
Last year's "Rage: Serious Crime", which had a box office of 1.3 billion, "White Snake 2: The Green Snake", which had a box office of nearly 600 million, and "Midsummer Future" and "Out of Control Players" were all box office hits in August.
In addition, the annual summer blockbusters such as "Eight Hundred", "Nezha's Devil Child Comes into the World", "Monster Hunt" and "Wolf Warrior II" all reaped the box office in August.
This phenomenon may attract more blockbusters to be set in August.
In addition to "Walking to the Moon" with a clear genre and audience, there are many more films about to be released in August.
Movies that will be released with a high number of "want to watch" include "Qixi Festival" romance films "I've Always Loved You", "Forgetting Every Year", "Meet You", "We Look Like Love", and "A Long Confession" , the feature film "The Band of Seven" co-directed by seven directors, the sci-fi action film "Tomorrow's War", the crime-themed drama "The One Who Loves Me Most in the World", etc., the upcoming animated film "New Gods List: Yang Jian" "Nearly 300,000 people "want to watch".
In August, it is not ruled out that a blockbuster such as "Lone on the Moon" will be airborne.
In the second half of the summer program, there will be a wide variety of films and a large number of films. It is very likely that there will be many films with a box office of 500 million, and it is also possible that high-quality animation movies will set off the box office. All kinds of good expectations have raised the industry and abroad. expectations.
Some experts have analyzed that the box office is conservatively estimated to be 8 billion in the summer season this year. If there is a big hit, the summer box office is expected to return to 10 billion.