Since Tuesday July 19, 2022, YouTubers can sell their products on their channel.
A partnership has been established between the YouTube video platform and the Shopify company, which allows the creation of online stores.
Users around the world can now use this feature,
Capital
reports .
Three different formats should be offered according to BFMTV.
First in “YouTube Live” or live videos, during which the youtubeur can pin objects as the broadcast progresses.
A feature that is currently only available in the United States, Brazil and India.
Other countries, including France, should soon be involved.
Certain conditions to be respected
It is then possible to create a shop on its YouTube page and sell its products directly there.
This feature is already available in France.
Finally, a special section can be created below the published videos.
There, the channel owner can select the products they want to feature under each video.
However, not everyone will have access to these shopping services.
It will only be accessible to channels with more than 1,000 subscribers.
Those for children or who have received several warnings will not be able to use it either.
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