The traditional way of travel has changed, and travel agencies, attractions and hotels have adjusted their product offerings
Study tours are popular in summer tourism market
Our reporter Lai Shuwen
With the improvement of the epidemic situation and the advent of the peak tourism season, the tourism market has shown signs of recovery recently.
Popular tourist destinations such as Hainan and Xinjiang are gaining popularity.
The reporter noticed that in the summer tourism market this year, tourism forms such as research tours that organize students to go out of the campus to expand their horizons through group travel are highly sought after.
Many travel agencies, scenic spots and hotels are closely following the market, adjusting and optimizing tourism products and projects.
Research and study tour market is hot
Recently, Hainan officially launched the "Research on Hainan's Summer, You Are Wonderful" activity. With various forms of youth research activities and rich content-rich graduation season and school season research and study tour products, the majority of college students are invited to come to Hainan to "check in" and release the momentum of the summer tourism market. , to promote the recovery of tourism.
Li Xingchi, who has worked as a tour guide for 13 years, has also started to bring research and study tour groups.
In the past few days, he is leading 70 buses on a research and study tour.
"At present, research and study tours are very popular all over the country. After the development of the epidemic in the past few years, they have become more mature. I am very optimistic about its prospects."
Beginning in May this year, Li Xingchi began to receive research and study tour teams of primary and secondary school students one after another. From Monday to Friday, there are dozens of buses every day.
"In our tour guide group, every time the research and study tour project is released, the registration is full within a few seconds." Li Xingchi said that the research and study tour is mainly to let the student group experience nature and understand the local human history.
"In the past few years, the epidemic has caused many tour guides like me to find another way out. The emergence of research tours has given tour guides new job opportunities." Li Xingchi told reporters that the previous research tours were often not professional tour guides, more Mostly volunteers.
"Because of the epidemic, many tour guides are idle at home, and now tour guides are slowly starting to do research tours. Moreover, tour guides are more professional and more attentive than volunteers."
Traditional travel is changing
In response to changes in the tourism market, some scenic spots and hotels have also adjusted and launched corresponding activities.
According to Xi Zhengheng, head of the resort business department of Shenyu Island Cultural Tourism Zone, for the summer market, Shenyu Island has launched research, parent-child summer camp activities, and launched yoga experience activities. In the future, golden key VIP services will be launched to improve service quality. .
Liu Zhicheng, general manager of Hilton Hainan Regional Hotel, said: "We have launched the 'Hey Store' midsummer event, with products covering family travel selections, couples parent-child selections, and educational and entertainment selections. We hope to attract more guests to explore Hainan's attractions. Humanities and history, check in the new popular resorts, and discover the different scenery of the island.”
The research and study tour that fits the summer market is a window to observe the changes in the tourism market, which clearly shows that the traditional tourism mode is changing.
Chen Meilin, general manager of Hainan Huizhong International Travel Agency Co., Ltd., said: "In the past, everyone traveled with a group, but now they go online to do their own strategy, and most of them travel independently."
To this end, major travel agencies in Haikou have launched the "Experience Officer" activity.
Chen Meilin said: "We take questions to major scenic spots, hotels, homestays and rural tourist spots to experience in the form of video shooting to see how the hotels in the scenic spots are and whether they are ready to receive tourists. Let the tourists know in advance and carry out online promotion. "
Tourism needs to recover steadily
Recently, Hainan's flights and passenger traffic have increased significantly.
During the interview, a number of tourism industry practitioners told reporters that they clearly felt the recovery of the tourism boom.
How to take advantage of the new round of market recovery, transformation and upgrading to further improve the quality of development in the tourism industry, which has been hit by the epidemic, has become a key issue for the industry to think about.
In response to the current signs of recovery in the market, Geng Songtao, a professor at the School of Tourism of Hainan University, said that in order to stimulate tourism consumption, various regions have made many positive attempts, such as launching cultural tourism consumption projects and cultural tourism benefit cards, but recovery cannot be achieved overnight.
The steady and continuous recovery of the tourism industry requires further thinking about how to release the vitality of tourism suppliers and optimize the structure of tourism supply.
Geng Songtao said that tourism, as the first of the "five happiness industries", needs to seriously consider the relationship between tourism and the development of culture, economy, society and ecology in order to achieve steady recovery.
It is necessary to advance long-term, multi-level development, and steady progress, so as to turn the situation of "local explosions and overall coldness" to "global warming gradually".
In the process of future tourism recovery, it is necessary to strengthen the building of brands, form a brand effect, and strengthen the building of tourism brands from two directions: horizontal and deep.