Oh, I don't have an umbrella.

Where did you forget it?


Do you guys have such an experience?



Why do people forget their umbrellas?


I investigated it thoroughly.



(Osaka Broadcasting Station Why? Interview Team Motoki Nishido)

A lot of umbrellas are thrown away ...

In late June, when I visited the Lost and Found Center at JR Tennoji Station, a large number of umbrellas were stored.

That number is about 800 for one month alone.

The number of umbrellas delivered as lost items is 100,000 to 150,000 a year within the JR West jurisdiction.

Few people come to pick it up, and nearly 80% of it is discarded.



JR person in charge


"There are many new umbrellas in the lost items, so it feels like a waste."

People move with merit

Why do people forget their umbrellas in this SDGs era?


I visited a behavioral analyst.

Mr. Kenji Okuda, President of Nishi-Karuizawa Gakuen


"It's easy to understand if you think about whether the benefits are great or small immediately after the action, or if there are disadvantages,"



Okuda points out the "law of merit."



The reason for holding an umbrella when it's raining is that it has the advantage of not getting wet.


People say that it is easier for them to act when they have merits.

On the other hand, when the rain stops, the benefits of an umbrella disappear.


Therefore, it becomes difficult to take the action of holding an umbrella.



Kenji Okuda


"I don't want my luggage and body to get wet when it rains. I can't forget the umbrella while it has the merit of preventing it. On the other hand, the action of taking an umbrella home has a very small merit.



" In order to remember to bring the umbrella home, it seems necessary to concentrate on the umbrella.

How can I remember my umbrella?

How can I raise awareness so that I don't forget my umbrella?



Mr. Okuda says that it is hard to forget about the cost of an umbrella, that is, it takes a lot of effort.

Countermeasure 1 Cryptography and pointing

For example here.

"Tavern"

"Sa"-> wallet "hippo"-> bag "su"-> smartphone "ka"-> umbrella



Make the initials of the letters you don't want to forget and make your own code.


Before leaving the house or getting off the train, it is important to point and check to make sure you have nothing left behind.



However, it is necessary to remember that "mosquitoes" are "umbrellas".

Countermeasure 2 Strap

Also, it is said that one of the measures is to attach a strap to the umbrella so that it does not separate from the body.

It's about physically remembering it.


However, it is not easy to

continue this measure so that you will not forget your umbrella .



Kenji Okuda


"When asked if I would do that for a vinyl umbrella, it's hard to say that. I think most umbrellas are thrown away rather than left behind."

To a non-disposable vinyl umbrella

When the rain stops, there is no merit to carry around.

It's not misplaced, it's thrown away.



It's a vinyl umbrella that is often said, but in fact, there is a growing movement to have people use vinyl umbrellas carefully.

Umbrella makers in Osaka use glittering materials for vinyl.

The skeleton is strong and durable.

In an industry that is said to be a hit if 10,000 units are sold, 250,000 units have been sold in the two years since its release.



Manufacturers are now focusing on vinyl umbrellas with improved design, and the price is about 1000 yen to 3000 yen.

We are aiming to "disposable the image of disposable items".



Umbrella maker World Party Yuka Nakamura


"Umbrellas are items that tend to be thought of as being lost or left somewhere, but that's a shame. Environmental issues and SDGs. Is spreading, so I would like to continue to convey my thoughts as an umbrella manufacturer. "

In the first place, you can choose not to have an umbrella

You may still forget your umbrella.


For such people, there are services that do not have their own umbrella.



It is an "umbrella sharing service" introduced at stations.


You can borrow it for 70 yen each time and return it to a nearby spot when you finish using it.



It is being introduced in various places, and is installed in 10 locations on the Kansai University campus.


Students under the age of 22 can use it free of charge for one year.

When I asked the students about it ...



"I brought it, but I misplaced it, bought a new one and forgot it again, and it's a waste of time. Should I use this?"



"I think I'll return it if I recognize it as a borrowed umbrella."



The return rate of umbrellas is 99.5%!


If you lose your umbrella, you will have to pay a handling fee of 864 yen.



You may not forget it because returning the umbrella has the advantage of not having to pay.

Since its introduction in June last year, it has been used more than 3000 times.


The university is considering increasing the number of spots in the future.

ID number management for reuse of lost items Measures to proceed

There is also a growing movement to reuse forgotten umbrellas.



Beverage makers in Osaka have installed an umbrella stand on the side of the vending machine and rent out umbrellas for free.

The recovery rate is about 70%, and it seems that some people forget to return it rather than the paid share service.

There are also umbrella stores that offer a service to write your ID number and contact information on the umbrella so that you can contact us even if you forget your umbrella.



The store knows which number of umbrella belongs to which customer, so even if you misplace it somewhere, it will be returned to the owner if you contact us.

I want to continue to use my umbrella carefully without forgetting it.

Why?

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Why?

Thorough research by the NHK Osaka Broadcasting Station's interview team.


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