Craftsmen like to get things done, and that's a good thing.
It helps enormously in the case of clogged drain pipes, broken washing machines, ugly walls, non-roadworthy cars, animals to be slaughtered.
And so on and so on.
Sometimes craftsmen also share.
Namely, when it comes to defending their position against the academic part of the working world.
To put it polemically: against the nine-times clever, the theorists and intellectuals.
Uwe Marx
Editor in Business.
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The skilled trades are currently not in a good position because more and more young people – almost 60 percent of a year – want to go to university.
The craftsmen find that bad, of course, they feel underestimated.
So they advertise themselves with snappy or at least snappy sayings.
Three examples: “Our children learn to think with their heads.
Other people should then work with their hands" - "Doing important things instead of doing important things" - "Why is a degree often the only idea of a successful life?"
Well, the minds behind these campaigns could have written: “Students are lazy and arrogant, craftsmen are efficient and humble.
Come to us!” We will be happy to make these sentences available for the next craftsman image campaign, for a small copyright fee, of course.
A little more expensive would be: "Don't trust anyone without a hammer!"
Wouldn't it be laughable if Germany's universities didn't empty out in no time afterwards and those who voluntarily exmatriculated shook at the gates of the craft businesses: "We want to get in here!"