The free press, general information, specialized and magazine media announced on Wednesday a joint initiative to face "the major climate and environmental challenges" with the implementation of commitments and good practices to accelerate the ecological transition of the sector.

This initiative, called “La presse s'engage”, is overseen by the Alliance for Press and Media Figures (ACPM).

The latter is responsible in particular for certifying the distribution of the press and measuring its audience, explain the organizations in a joint press release.

📢LA PRESSE ENGAGE📢



Today, the families of #Presse are uniting under the aegis of the CMPA to create "La Presse s'engage" in order to act together in the face of major climate and environmental issues.🌍



👉 The press release: https://t.co/69DblateUj pic.twitter.com/1OE8fFrTDL

— ACPM (@ACPMFrance) July 13, 2022


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“Defining a common base of commitments”

Four major "press families" are involved in the operation: the Association of the Free Information Press (APGI), the Alliance of the General Information Press (Apig) which brings together nearly 300 titles, the Federation association of the specialized information press (FNPS, more than 1,700 magazines) and the Syndicate of magazine press publishers (nearly 500 publications for the general public).

The goal?

“Defining a common base of commitments” in four areas – industrial, editorial, advertising and within companies – which will be accompanied by “a repository and collaborative work tools” allowing in particular to draw inspiration from good practices existing.

This system should allow "acceleration of the ecological transition of the entire sector", say the signatories of the initiative.

Employee training in climate issues

At the industrial level, it will be a question of “listing, promoting and developing good practices in the paper press sector” at all stages of the product, namely paper, ink, printing, packaging, transport, routing, distribution and recycling.

The same will be done for digital broadcasting with servers, formats and protocols.

Editorially, the various press titles intend to “analyze and develop coverage of climate and environmental topics” in order to “strengthen the understanding and awareness of readers”.

In terms of advertising, they plan to calculate the carbon impact of campaigns and to promote “good environmental practices” of those respecting the standards defined by the sector regulator, the ARPP.

Finally, internally, companies will be encouraged to analyze and develop actions to measure their carbon footprint and their CSR (corporate social responsibility) initiatives, such as training employees in climate issues or improving energy efficiency of premises.

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