"One wave! One wave!" In a fierce e-sports competition, shouting this word means that you have an absolute advantage and you can win the game immediately.
However, in the recently broadcast "Battle to the Peak", both sides of the competition shouted the word many times, and the competition process in the show reversed the limit again and again, which shows the degree of tension and excitement.
As a Tencent Video exclusive program, "Battle to the Peak" currently ranks fourth in the variety show list.
In addition, according to a third-party data platform, "Battle to the Peak", which has been broadcast to the fifth episode, has won the championship of the entire network for four times.
This can be said to be quite a dazzling achievement in the field of vertical variety shows.
Industry observers believe: "Battle to the Peak" focuses on the stories and growth of the characters, allowing the audience to experience the passion and blood of competitive events, pointing out a good direction for the development of e-sports variety shows.
Empathy with the audience is a good variety show. Netizens who feel empathy in the barrage swipe "I am Yang Mi himself"
Compared with other e-sports variety shows, "Battle to the Peak" focuses more on the guests' real reactions under the pressure of e-sports.
This description of characters, interactions and growth stories can make the audience more empathetic.
If variety shows with themes such as marriage, love, and workplace hit the emotional demands of the audience, then compared with other e-sports variety shows, the key to winning the first battle of "Battle to the Peak" is to hit millions of gamers. real experience.
When Yang Mi, Gong Jun, Xu Weizhou, Zhang Da and other actors, singers, and hosts stepped into the KPL professional team training camp, most people did not realize the seriousness of the problem - they would face the seriousness and seriousness of e-sports. cruel.
Among them, Zhang Dada unfortunately once again became a negative model: he served as an auxiliary position in the team, he did not listen to commands when he acted, used skills indiscriminately, stole the blood packs of his teammates, and had no feedback on the communication with his teammates... Zhang Dada did it. Almost everything has precisely stepped on the pain points of the gamers in front of the screen, and the audience has "accused" and "spit out" their "history of blood and tears" in the game on the barrage and social networking sites.
When Yang Mi, who has always been evaluated as a high emotional intelligence, was autistic by Zhang Da, the expression of losing control was also screenshotted as an emoji package and widely circulated.
E-sports is about winning, and for players who have a strong desire to win or lose, the game's winning or losing has a great impact on emotions.
The guests in "Battle to the Peak" also showed characters that are usually hard to see under the pressure of e-sports wins and promotions.
Singer Huang Minghao's game skills are outstanding, but this also puts a heavy pressure on himself, so that after losing the game, he is so angry that he throws things; actor Gong Jun is another cheerful personality. The natal hero Zhao Yun is full of confidence, and he mocked himself as "Zhao Huan" after being repeatedly attacked; actor Xu Weizhou has a very lively and active personality. Zhe - a very serious person, different personalities led to a serious dispute between the two, and even the actor Lai Meiyun who came to persuade the fight was so angry that she squatted on the ground and cried.
Many entertainment stars may have more "show" elements when participating in other types of reality shows, but under the pressure of winning or losing their favorite e-sports project "Battle to the Peak", they showed a more authentic self, not only the show. The drama itself is very strong, and it also makes the audience think of their game teammates.
"Win together and lose together." This slogan shows that the essence of King Glory is a teamwork game, and the growth and progress of each member can bring victory to the team.
Therefore, "Battle to the Peak" did not simply "cut" the contradiction between the guests. With the help of the coach and team members, Zhang Da was still very good, but he finally learned to listen to the command; Huang Minghao only had one episode of emotional outburst, and the rest Time spent encouraging his teammates; Xu Weizhou calmed down and went back to the coach to apologize, and the two shook hands to make peace.
Like other sports, "Battle to the Peak" shows the passion, blood, collision and growth of e-sports.
For the breakthrough development of e-sports variety shows, it is necessary to learn from sports film and television works
The current variety show market is slightly weak, the variety N generation is difficult to break through itself, and innovative variety shows have repeatedly failed, so the vertical variety show "Battle to the Peak" in it is surprising.
Industry observers believe that the core of e-sports variety shows is not the competition itself, but the growth and stories of the characters in it.
According to the "2021 China Game Industry Report" released by the China Audio and Digital Association Game Working Committee, the scale of China's e-sports users has reached 100 million in 2021.
For example, Wuhan eStarPro, Nanjing Hero Jiujing, Chengdu AG Chaowan Club, Chongqing Wolves (formerly QGhappy) and other top domestic e-sports clubs are all well-known signs. There are also fans who do not lose to entertainment stars.
According to media reports, the broadcast rights of the KPL Professional League of King of Glory from 2022 to 2027 were sold at a high price of 2 billion yuan.
In this context, on the one hand, old-fashioned variety shows have a bottleneck and need to find new types of variety shows; on the other hand, e-sports also needs to break the circle on the basis of the original players and spread its influence to a wider group of people. .
As a result, cross-border products that combine e-sports and entertainment came into being. There are similar products such as "Full-time Master", "Jedi Survival", "Accompany You to the Top of the World", "Dear Beloved", "E-sports is Crazy", "You" Film adaptation of game themes such as "You Are Beautiful When You Smile".
E-sports variety shows have also received more and more attention. There are already many vertical variety shows that have brought niche cultures such as rap, hip-hop, bands, and electronic music to the public. "Living Sister Comes to C" "Glory Girl" and other performances were not as expected.
There are factors such as production investment and guest lineup, but the core problem is that the production direction of such programs has not been found.
For gamers, the game level of e-sports variety shows is too low, and it is better to watch KPL professional games directly; while for non-gamer audiences, the pictures of e-sports competitions are dazzling, and they do not understand the terminology or understand the two sides. what to do.
"Battle to the Peak" obviously has a deep thought on the gap between the two types of audiences. For example, the game's perspective is often lowered to a certain game character, so that audiences who have never played the game can see "Lian Po" The soaring into the sky is a big move, and "Li Bai"'s lore footwork is so unrestrained.
On the other hand, focusing on the growth of the guests from playing their own way to having team spirit, as well as the passion of the Jedi comeback and victory, the annoyance after losing the game with pride and arrogance, etc., so that the show has more storytelling. and growth.
As a category of sports-themed literary and artistic works, "Battle to the Peak" has promoted a big step for the development of variety shows with the theme of e-sports.
reporter Weizhong