From visiting and explaining to participating in interactive red tourism, it is more youthful


　　Many places across the country have recently opened up inter-provincial tourism, the tourism market has continued to recover, and the red tourism innovation has continued to be exciting.

Young people have become the main force of red tourism. They especially like immersive red experiences and inherit red genes in red tourism.

Red tourism ushered in its peak

　　Red tourism has continued to heat up recently.

According to the latest data from Ctrip.com, the number of tourists visiting red tourist attractions in June showed a double-digit increase compared to May; since June, the number of online bookings of tickets for summer red tourist attractions on Ctrip has increased by 5 times month-on-month, and red tourism once again welcomes red tourism. Come to peak season.

　　"The recent good news has injected vitality into the summer tourism market. As more and more parent-child families participate in red education and red tourism, red tourism will revive new vitality in the summer." Fang Zeqian, an industry analyst at Ctrip Research Institute, introduced.

　　This year, 88% of tourists choose red tourism in local and surrounding areas, which reflects that red tourism has gradually become a popular, "home door" normalized travel.

The same trip survey shows that the preferences of summer red tourism tourists are mainly concentrated in red relics, revolutionary memorial halls, museums, and red thematic tours.

Tuniu travel website statistics show that the National Museum of China, the Red Building of Peking University, the Sihang Warehouse Memorial Hall, the Nanhu Tourist Area in Jiaxing, the Memorial Hall of the Victims of the Nanjing Massacre by Japanese Invaders, the Jinggang Mountain Scenic Area, the Wuhan Revolution Museum, the Xinhai Revolution Wuchang Uprising Memorial Hall, The popularity of scenic spots such as the Yan'an Revolutionary Memorial Hall continues to rise, becoming a red landmark that tourists are keen to check in.

Popular with young tourists

　　Youth become the main force of red tourism.

According to data from Ctrip.com, the tourists in the red scenic spots are mainly "post-80s" and "post-90s", accounting for 41% and 26% respectively.

The proportion of parent-child families participating in red tourism this year is almost the same as last year, accounting for nearly 30%.

　　Young people prefer customized red tourism products, red boutique small groups are popular, and experiential and immersive tourism projects are more popular.

In Yudu, Jiangxi, while visiting the Memorial Hall of the Long March of the Chinese Red Army, young tourists like to taste red-themed local delicacies, watch "Red Water Curtain Movies", learn to make straw sandals, try navel orange picking, and live in red-themed camping tents. Homestays, all-round in-depth experience greatly enhance the knowledge and interest of red tourism.

This in-depth experience tour product of red culture, which integrates red tourism with technological culture, trendy gameplay and food, is a red tourism method that is very popular among young people this year.

　　Feng Rao, president of the Mafengwo Tourism Research Institute, told reporters that more than 40% of young tourists' interest in red tourism lies in "like immersive experience", which has prompted red tourism destinations to change from "visiting and explaining" in the past to today's "experience". In addition to the traditional red attractions such as revolutionary sites, memorial halls, martyrs’ former residences, etc., go to Wenchang, Hainan to watch the rocket launch, or go to the “China Sky Eye” in Guizhou to experience the great power brought by the heavy weapons. Shock is the new highlight of red tourism.

　　How to continue to enhance the attractiveness of red tourism to young people?

Feng Rao believes that the ingenious combination of red tourism with elements of technology, games, animation, film and television works, and cultural creativity that young people are interested in is an effective means to stimulate the vitality of the red tourism market.

Taking the Lu Xun Museum in Beijing as an example, after visiting and studying, you can also buy creative Lu Xun-themed cultural creations, drink a cup of coffee with "Lu Xun Lahua", and take a trip to collect stamps that young people are keen on.

These trendy experiences have made the Luxun Museum a red tourist check-in point that they are eager to share.

　　The relevant person in charge of Tuniu Tourism Network told reporters that red tourism for young people should mainly be planned from the aspects of remembering history, feeling red culture, remembering bitterness and sweetness; enhancing the quality of students, establishing a correct world outlook and values; applying what they have learned. products, and use innovative expressions of modern technology to enhance young people's sense of experience.

Red tourism continues to innovate

　　The innovation of red tourism in content and form not only enhances the fun and vividness of red culture, but also enhances the sense of participation of tourists in the tour.

For example, the route "Zunyi Meeting Site in Guizhou - Loushanguan - Gouba Meeting Site - Maotai Town" combines red scenic spots, on-site experience teaching, and scenario simulation. Tourists can educate by wearing red military uniforms and simulating the Red Army's re-travel on the Long March Road. Yuyou can experience the spiritual connotation of red tourism.

　　Technology adds to the charm of red tourism.

The ultra-large-scale immersive light and shadow and high-definition naked-eye 3D large-scale ground screen make tourists feel as if they are in the fierce war scene and the difficult long march of snow-capped mountains and grasslands; tourists can "scan" the QR code with their mobile phones to get instant access on the "red classic trail" The exclusive "electronic housekeeper" and three-dimensional AR guide effect for visiting red scenic spots; VR panoramic live broadcast allows tourists to remotely experience the red scenic spot tour experience without leaving home.

　　Wu Ruoshan, Dean of the New Era Cultural Tourism Research Institute and Deputy Director of the Cultural and Tourism Policy Research Center of the China Institute of Labor Relations, told reporters that the current high-quality development of national red tourism has entered a new stage, and the integrated development trend has shown new characteristics of speeding up and expansion. A large number of high-quality red tourist destinations are emerging.

The red tourist attractions show the enthusiasm for accelerating the "embracing" of digital intelligence, and the industrial cluster effect is more obvious.

Under the "blessing" of science and technology, the innovation and iteration rate of red tourism-related products is faster, and immersive interactive experience products such as red performances and red script killings are filling the national red culture and tourism market.

The high-quality red research products further drive the appeal of red education to jump, and the vivid explanations adapted to the characteristics of the differentiated customer group and the interpretation of red stories with multi-screen interaction have better promoted the three-dimensional inheritance of red culture.

　　Zhao Shan