Sales: the alternative route to the usual stores

• Loewe, Isabel Marant or Emporio Armani for less than 300 euros?

  Yes, in these sales

• Goodbye, obligatory bra: from Schiaparelli and generation Z to Sex in New York

• There is an app that can save fashion: it's called Circulator and they use it in & Other Stories and H&M

With all the information that is available about

and the responsibility that has been placed on the shoulders of customers, that is, the general public, addressing

seems incompatible.

And yet, that's where we are: trying to keep the card inside the bag because you know you don't need anything at the same time that the stimuli in capital letters and negative percentages keep reaching our retinas.

It's hard.

For this reason, getting to know each other well and doing some introspection to

are as necessary as, in a way, having an

.

Even if it's for a day.

The latest data published by Kantar for MODACC confirm that from January to March 2022, fashion consumption increased by 14.9% compared to the same period of the previous year, which only supports the economic recovery of the sector.

It makes sense: after a moment of restriction,

.

The danger of this idea is that in the face of the parenthesis that could have given rise (and in a certain way, it has) to a change in the model of consumption by the public, what has re-emerged are the customs already acquired, that is, the recurrence of fast fashion.

There is

to confirm it, not only with the queues that its two ephemeral openings in Madrid and Barcelona have caused, but also in the last round of financing that have cast it in value above Inditex and H&M together.

However, there are those who have begun to look for

.

Not all of them go through or should go through the sales, but the way of approaching the discounts of these places are different and range from the smallest selections to taking advantage of other seasons that, in another context, would not have a place in the shop windows and would end up in landfills.

There is one last reason to try these

(which can also be found online), even from time to time: to

that is not everywhere.

At the end of the day, fashion also has a lot of identity and the same amount of well-understood vanity.

byniumaal

byniumaal

Its online and physical address (in Callejón Jorge Juan) are two essential stops for those who are looking for very, very special basics that are made with care in Spain.

The brand has quickly positioned itself as an essential in the wardrobe of those looking for a sober, sophisticated style with just the right touches of trend.

Neutral

and

are the last touches of an equation that is gaining so many followers that it already has its own spaces in El Corte Inglés.

The best?

That the selection of sales is wide and includes garments from past seasons that perhaps you already had on file (or with which you are going to fall in love now).

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A perfect jacket suit but different from what is usually seen on the street.

Las Rozas Village

Las Rozas Village

It's no secret that this dreamy little town is a

for both locals and tourists who come for luxury experiences in Madrid.

Because although the so-called golden mile is a stretch, the truth is that in this place there are another series of benefits that go beyond the

to which the sales are now added

it is another way of experiencing user-centered purchases to unexpected points, since there will always be someone from the staff willing to offer help, guide or offer other types of services.

Also, do not miss the restaurants and the

that take place from time to time.

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A luxury item that you fancy at a lower price than usual.

Misia Madrid

Misia Madrid

This place located on

is a temple for the 'insiders': Cándida Ledo, its owner, has specialized in international luxury brands that are very difficult to find in our country but, however, will soon sound read specialized articles or take a look at some Instagram accounts.

Here they are from Batsheva's dresses to Alighieri's jewelry or Alexa Chung's favorite shoes.

There is not a wide range of discounts since Ledo is not a fervent defender of this system within the fashion industry, but there is a

.

Look for...

A shirt or a dress that not everyone has and that are a collector's item.

Mint&Rose

mint&Rose

Surely the name, which you will have found both online and in Madrid's streets of

and

, sounds familiar to you.

The firm has been dedicated since

to creating handmade accessories with high-quality materials, which makes them a safe investment that, in addition, can now be purchased at a discount.

But it is not the only thing: after ten years, they have been incorporating other product categories, also thanks to special

that they take care of with as much care as their products.

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Some shoes or a bag for life.

DR

Exeption

It is one of the best-known places in Madrid to buy

and a mythical multi-brand space within our borders.

It has a really wide selection of all kinds of firms, being able to find both

pieces

: it is difficult for someone to enter and not fall in love with at least one object.

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Spanish fashion.

There is also and it is a very interesting bet.

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