After six years, Jay Chou's new album is about to be released.

　　At 12:00 noon on July 6th, Jay Chou's new song "The Greatest Work" MV was just launched on station B, and it was instantly swiped on major social platforms.

　　It is reported that Jay Chou's 15th solo album "The Greatest Work" will be officially opened for pre-sale on July 8 and will be launched on July 15.

At 12:00 noon on the 6th, the MV of the new album's prelude song was premiered on officially authorized platforms such as QQ Music and Bilibili (09626. HK). The number of hits exceeded 70,000 within one minute, and the topic immediately topped the hot search on Weibo.

　　The 43-year-old Jay Chou is the only person so far who has always been able to trigger a national carnival every time he releases an album.

Even though he has become a middle-aged man drinking milk tea, in the eyes of fans, Jay Chou has never changed, only people and times have changed.

This is greatness.

　　Jay Chou's new song premiered over 10 million times and was officially launched on July 15

　　At 12:00 on July 6th, Jay Chou's new album "The Greatest Work" prelude MV premiered on officially authorized platforms such as QQ Music and Bilibili.

Jay Chou's company Jewell Music's official Weibo announced that the MV integrates contemporary art expressions of painting, literature, music, and video, and many of Jay Chou's fantasies are presented in it.

One minute after the launch of the MV for the first song, the number of hits on QQ Music exceeded 70,000, and the number of plays exceeded 4.3 million within one hour.

　　Weibo entry #Jay Chou First Song# top trending search, in addition related entries include #generation's mad music king##the greatest work figure##azure is waiting for the misty rain and I'm waiting for you##night's first A total of 7 topics, including 七章#, have been searched on Weibo.

　　Jay Chou fans, who have been waiting for six years, are finally looking forward to this feast.

　　Chengdu Business Daily-Red Star News reporter learned that "The Greatest Work" is Jay Chou's 15th solo album.

As of press time, in less than two days, the number of reservations for QQ Music has exceeded 7.3 million.

QQ Music released an announcement saying that Jay Chou is the fastest singer to exceed 3 million reservations on the platform.

　　The quality is better than the single works of previous years

　　But the album itself is more than the content

　　Regardless of whether the song is good or not, the meaning of Jay Chou's album itself goes far beyond the content.

In the 22 years since his debut, he has released 15 studio albums, with an average of one album every 1.5 years. In fact, the efficiency is not low.

Just because of marrying a wife and having children, the pace of his creation is slowing down now, but it has not stopped.

　　From the antique piano worth nearly 7 million yuan, Jay Chou's fingers galloped on the ivory-white keys.

Chengdu Business Daily-Red Star News reporter found that the style of the whole song combines classical, rap, and pop, and it is an uncompromising Jay Chou song.

Obviously, the quality of this song has far surpassed his single works in previous years, which vaguely makes people see Jay Chou at his peak.

Douban has not yet opened a review, but according to the Chengdu Commercial Daily-Red Star News reporter predicts that it will exceed at least 8 points, or even higher.

"My biggest impression of the new song's MV premiering is that when a great work is created, the artist will not know that he has created an entire artistic era..." Some netizens commented.

　　Combining flow and power

　　"Sentiment" is a tried-and-true marketing tool

　　Jay Chou released his first album "JAY" at the age of 21. Since his debut, he has released many golden songs such as "Dongfeng Broken", "A Thousand Miles Away" and "Blue and White Porcelain".

For the post-80s and 90s, in the past 22 years, Jay Chou's songs accompanied the nine-year compulsory education, college entrance examination, and college graduation... Whenever those familiar melodies sounded, it meant a wave of "memory killing".

　　At present, "emotional marketing" is a tried-and-true weapon.

Especially a great singer like Jay Chou.

However, according to Lu Shiwei, a well-known music critic, every week Dong's big moves are packaged as concepts such as "reminiscence of youth" and "tears of the times". He feels that such marketing is unnecessary, and everyone should take it calmly.

"In recent years, people really haven't heard any satisfactory works, and it doesn't mean that Jay Chou's works will be good when they come out, but now they are superstitious about big names, hoping that these former big names can still be a little different. Things (coming out)." In Lu Shiwei's view, Jay Chou's appeal is indeed super strong, but there are also netizens who join in the fun.

　　"The era of Jay Chou will never pass..." Jay Chou once said in his speech at Peking University.

The data can prove that he is the only person in the Chinese music scene who has the most harmonious combination of traffic and strength.

Compared with those who do not know the so-called traffic stars, they will only earn traffic simply by creating personalities and increasing social media exposure.

Jay Chou is a traditional singer who "speaks by his works". Although he often "doesn't do his job properly", releasing records and giving concerts are the things he has done the most in his 22-year career as a singer.

　　Compared with the older generation of artists who "only rely on their works to speak", Jay Chou's influence on social media is not comparable.

He doesn't need to run it deliberately, but he likes his fan base, covering the post-80s, 90s and even more.

From their increasing voice and activity on social media, it is enough to make Jay Chou, who has a "big event happening", instantly appear on the hot search and unconsciously become the center of the topic.

　　Chengdu Commercial Daily-Red Star News reporter Ren Hongwei

　　Intern He Yanling

　　Jay Chou: For me, it is the greatest work

　　Chengdu Business Daily-Red Star News reporter learned from Jay Chou's company Jaywell Music that Jay Chou has his own explanation for the name of the new album, "Anyway, this work has such powerful music as Lang Lang and Ray (violinist Chen Rui). People joined, and these great artists mentioned in the lyrics, for me, it's the greatest work!"

　　In the MV, the piano fight in "The Secret That Can't Be Told" is reproduced.

This is also the pianist Lang Lang's second participation in Jay Chou's MV after the "Dream Start" MV.

　　Lang Lang said: "This MV has a very good idea! In fact, Jay Clen has this idea 5 years ago. He hopes that art can be liked by more people and make everyone feel that art is everywhere. This is a A landmark music video that is meaningful in many ways."

　　The reporter interviewed two well-known music critics. Although they felt that the style of the song was expected, they still praised it.

　　The music critic Sanshi said: "It's very good, even great! This greatness is not only in the rich arrangement and reasonable distribution of instrumental music in this song, but also in Jay Chou's music has been aesthetically online for so many years, and his greatness has not diminished. ."

　　"Classic+Melodic (classic+melody), Rap+Pop (rap+pop), are typical European flavors of "Chapter 7 of the Night", "In the Name of the Father", "Nocturne", and even some "Prague Square" style Here, it's the original Jay Chou!"

　　Music critic Lu Shiwei said: "It really still feels like Jay Chou. Anyway, he has reached this age (43 years old) and has formed a very stable creative style."

　　"But you said how special this song is, I don't think so. However, it's definitely still good if it's good. However, some people may say that it doesn't feel very special, but we don't need to be surprised all the time! Have fun listening to it. The song is also very good!" He Yanling, an intern of Ren Hongwei, a reporter from Chengdu Business Daily-Red Star News