Mighty Thor in
Thor: Love and Thunder
, She-Hulk on Disney+, Riri Williams in
Black Panther, Wakanda Forever
… Superheroines will be on all screens this year.
It seems a long time ago when they were shunned by the studios.
“For a long time Hollywood had it in mind that superhero films did not work”, explains to
20 Minutes
Xavier Fournier, journalist and author of
Super-Heroes: The other side of the costume
.
This recent visibility of superheroines in American productions is notably due to the evolution of public attitudes and expectations.
This year, they burst the small as the big screen.
On July 13, Natalie Portman will be Mighty Thor, the goddess of thunder in
Thor: Love and Thunder
at the cinema.
From August 17, Tatiana Maslani will camp She-Hulk in the eponymous series of Disney +.
And in November, Iron Man successor Riri Williams is set to make an appearance in the
Black Panther
sequel ,
Wakanda Forever
.
So many superheroines in theaters or on platforms, in such a short period of time, it was unheard of before.
Yet many comic book fans have been waiting a long time to see these female characters come to life.
Why didn't they get this spotlight sooner?
Explanations.
When, in 2019,
Captain Marvel
comes out , it's an event.
This is the first solo film by a superheroine in the MCU [Marvel Cinematic Universe].
The character, however, has existed since 1988. Worse, Black Widow, played by Scarlett Johansson in Marvel productions since 2010, only got the headliner in 2021.
First, flops
“For a long time Hollywood had it in mind that superhero films did not work”, explains to
20 Minutes
Xavier Fournier, journalist and author of
Super-Heroes: The other side of the costume
.
Indeed,
Supergirl
,
Catwoman
and
Elektra
, three superhero films, released in 1984, 2004 and 2005 respectively, ended in flops.
For example, for a production budget of 100 million dollars in production,
Catwoman
only brought in 82. A failure that the comic book specialist explains by “a script written with the feet… A Barbie with superpowers.
»
The end of the 2010s marked a turning point in the creation of superhero films.
The success of the Marvel and DC Comics franchises reassured producers and the demand for films centered on women from these universes was felt, which launched the productions of
Wonder Woman
and
Captain Marvel
.
Paradigm shift in this post-#MeToo period, which has shaken the film industry inviting it to question itself and opening up to female and feminist voices.
Result: two successes reaching or approaching a billion dollars in revenue and which pave the way for other productions such as
She-Hulk
or
Miss Marvel
for the small screen.
Superheroines are acclaimed and pay off big.
Superheroines face sexists
Despite the undeniable success of Marvel films, however, criticism is getting stronger and stronger.
Anthology on social networks: “
Captain Marvel
is feminist propaganda”, “Marvel makes progressive propaganda” or even “She-Hulk?
More She Woke” (“Miss Hulk? Rather Miss Woke”).
Marvel Studios productions are accused of being too feminist, pro-LGBT, favorable to social justice.
Accusations in particular made by American conservatives who see in these films and series mediums propagating a progressivism which they refuse and which do not correspond to their vision of comics.
“Women in comics are a thermometer of the role of women in society.
In the 1950s, the most retrograde for female characters like Wonder Woman, moreover, superheroines were created to show the superiority of man.
This illustrates well the sexism of the authors of the time”, recalls Xavier Fournier.
The studio's desire to highlight these women and characters from diversity would therefore be in line with the values of the "Maison des Idées" (Marvel's nickname).
“Marvel was very quick to realize the need for diversity, which led to the creation of Black Panther in the 1960s, later Miles Morales [the Spider-Man with Latin-African origins] or that of Khamala Khan [the current Miss Marvel, Pakistani and Muslim].
»
These characters and their stories meeting their success, the recipe is again used to create new characters on the basis of old ones.
This is how Mighty Thor (Jane Foster) was born under the pen of Jason Aaron and Brian Michael Bendis created Iron Heart alias Riri Williams, the new Iron Man.
Characters who upset the gendered codes of comics and who will therefore soon land on our screens.
Inclusion in the MCU, artistic will or com stunt?
If the Maison des Idées has undertaken this diversification of its characters, it is logical that its adaptations follow the same dynamic.
But do not be fooled, the economic interest is never far away.
The story of Jane Foster as the Goddess of Thunder has boosted sales of
Thor
by 30%, said screenwriter Jason Aaron.
An aspect that was certainly taken into account when deciding to adapt this narrative arc in the next film.
For Xavier Fournier, the question of inclusion divides the United States into two blocks, the one that promotes it and the one that jeers at it.
“Marvel, and Disney by extension, has chosen to embrace these issues.
By doing this, Marvel satisfies the public who wants us to seize these themes and agitates the wasp's nest of the American far right which, in fact, talks about the film and advertises it.
»
Is putting superheroines on the front of the stage the sign of a real will or of simple mercantile opportunism?
Xavier Fournier does not decide: “It's both cheese and dessert.
»
Series
“Miss Marvel”: Iman Vellani, the fangirl who became a Marvel superheroine
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"She-Hulk": Hulk's cousin arrives this summer on Disney + and already divides fans
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