Louise Bernard and Solène Delinger 11:20 a.m., July 05, 2022
Diam's returns to the front of the stage and sparks.
After several years spent away from the media system, the former rapper confided in "Salam", a documentary screened for two days at the cinema.
The short film attracted more than 90,000 people and even dethroned "Top Gun", the blockbuster with Tom Cruise.
It's a winning comeback for Diam's.
With 90,000 admissions in just two days, his documentary
won over a wide audience.
Friday, it was even the most seen film in the cinema with 50,000 admissions, ahead of
Top Gun Maverick
, in theaters for several weeks.
A "young, fairly feminine and diverse" audience
As explained to the
Guillaume Lacroix, co-founder of Brut and producer of Salam, the public was "young, quite feminine, very diverse".
This programming at the cinema was a kind of preview.
The documentary was screened for two single days because it will then be broadcast in the fall on Brut X, the platform that produced the film.
was a good launching pad", indicated in
Philippe Godeau, who distributed the documentary.
"The film also brought in people who had lost the habit of going to the cinema."
>> Find the media newspapers every morning at 9:10 a.m. on Europe 1 as well as in replay and podcast here
20 million views for his interview with Augustin Trapenard
One thing is certain: Diam's attracts crowds.
His interview with Augustin Trapenard for Brut has accumulated no less than 20 million views.
And the one it granted to
Sept à Huit
, on TF1, offered a very good audience for the show, notably with a season record for a very important commercial target for the channel: women under 50 responsible for purchases. .Keywords: