China News Agency, Changsha, June 28 (Reporter Lu Yi) With the advent of the summer vacation, many scenic spots in China recently announced the implementation of preferential policies such as free or discounted tickets, competing to make efforts to "summer vacation".

　　Since June, Zhangjiajie, a world-renowned tourist destination, has launched a series of preferential policies for tickets.

From June to December, the Grand Canyon Scenic Spot offers free tickets to tourists across the country, and scenic spots such as Wulingyuan, Tianmen Mountain, Huanglong Cave, and Baofeng Lake offer free tickets to school students.

　　"I learned that there was a free ticket event, so I chose to take a graduation trip in Zhangjiajie. The cost of accommodation here is also very cost-effective, which is very suitable for students." Yang Jingjing, who just walked out of the university, said that although the tickets only accounted for a small part of the travel expenses , but it is a key factor in deciding where to travel, "free tickets are very attractive to most people".

　　The "ticket-free" incentive has achieved initial results, and the Zhangjiajie tourism market, which has been silent for a long time under the epidemic, is picking up day by day.

According to the relevant person in charge of the Zhangjiajie Municipal Bureau of Culture, Tourism, Broadcasting and Sports, affected by the preferential policy of summer ticket exemption, since June, the Wulingyuan Scenic Spot has received an average of more than 4,000 tourists per day.

　　In addition to Zhangjiajie, many well-known tourist attractions, such as Gulangyu Island in Xiamen, Huashan in Shaanxi, Lushan in Jiangxi, Chaka Salt Lake in Qinghai, and Laoshan in Shandong, have recently launched free admission activities; a considerable number of scenic spots have also launched tickets for students, local residents, and medical workers. free tickets or other preferential policies.

　　"Summer vacation is the peak tourist season. In the past (before the new crown pneumonia epidemic), more than one-third of the revenue of scenic spots and travel agencies came from summer vacations. It has always been an important period for major scenic spots and tourism companies to make efforts." Hunan TUI International Travel Agency Co., Ltd. Chen Zhaozhong, general manager of the company, said, "The intensive marketing strategy launched by various scenic spots has released the confidence of the industry to a certain extent. In addition, it also reflects that with the improvement of the epidemic prevention and control situation, cross-provincial tourism in many places in China has gradually resumed, and the backlog of tourism demand has been accumulated for a long time. Start releasing."

　　According to data from online travel platform Ctrip, as of June 21, the number of summer inter-provincial group tour bookings in the past week increased by 291% week-on-week; summer inter-provincial hotel bookings increased by 151% week-on-week; Ctrip's "machine + wine" average daily average in June The order volume has exceeded the same period last year.

　　According to the "2022 Summer Travel Consumption Forecast Report" by Tongcheng Travel, an online travel platform, it is expected that China's domestic tourism market will return to the track of recovery in the summer of 2022, and the overall number of tourists is expected to recover to more than 70% of the same period in 2019.

　　In addition to ticket-free incentives, how to attract and retain customers?

Chen Zhaozhong said that in the near future, under the normalization of epidemic prevention and control, efficient epidemic prevention and control is the first priority.

From a long-term perspective, it is the general trend to eliminate tickets. Whether it is a scenic spot or a travel agency, it is a permanent compulsory course for tourism practitioners to seize the needs of tourists at different times, create rich tourism products to attract tourists and stimulate secondary consumption.

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