China News Service, Beijing, June 27 (Reporter Ying Ni) The blue-gray stone bricks are lined with white signboards. On the signboard, the four dark red swash characters "Zhao Hua Xi Shi" reveal an elegant atmosphere, and the east-facing brown glass The doors and windows reflect the sun, and beside the door is an iron address board of "Zhou Ini 166".
This is exactly the self-operated coffee shop "Chao Hua Xi Shi" just launched by the People's Literature Publishing House.
The full name of the coffee shop is "Chao Hua Xi Shi · Wenchuang Coffee Supply and Marketing Cooperative".
Here, American coffee is named "The Old Man and the Sea", and the minimalist formula of American coffee coincides with Hemingway's simple and straightforward language style; there is also a sea salt latte named "Merchant of Venice", named "Divine Comedy Catalog". "espresso... The moment customers order, they also resonate with Chinese and foreign writers and classics, and achieve the moment when literature lovers collide with inspiration.
Photo courtesy of the Coffee People's Literature Publishing House produced by the Cultural and Creative Coffee Supply and Marketing Co.
On the evening of the 25th, the special host Chen Luyu of the Humanities Club and Wen Zheng, an Italian professor at Beijing Foreign Studies University, started a cultural talk of "literature + coffee" in the store.
Wen Zheng is a professor of Italian language and literature, a famous translator, and a senior coffee lover. He starts from the semantics of espresso, and tells about the rise of this type of coffee, its emergence in Italy in the early 20th century, and its popularity in Russia, France, The futuristic literature and art genres in Britain, Germany and other countries are closely related. "People began to yearn for the future, for speed, for machines, and for machinery, so everyone thought that if you take the espresso express, drink espresso coffee, and then By reading espresso's newsletter, we can move into the future together."
Speaking of Balzac, Chen Luyu shared that "I'm not at home, I'm in the cafe. I'm not in the cafe, I'm on the way to the cafe." Actually, there is no reliable source for this sentence. It may have originated from the Austrian writer Peter · Altenberg's related evaluation "he is either in the cafe or on the way to the cafe".
Moderator Chen Luyu (right) and Beijing Foreign Studies University Italian professor Wen Zheng (left) Photo courtesy of People's Literature Publishing House
The two guests shared that there are many cafes at home and abroad that are associated with literature, such as Goethe, Andersen, Baudelaire, Byron, Ibsen and other writers who have visited the ancient Greek city with a history of more than 200 years. Literary giants such as Beauvoir and Sartre favor Paris Floral Cafe; St. Petersburg Literary Cafe is famous for Pushkin; Sanmao, Bai Xianyong and other cultural celebrities often visit Taipei Star Cafe; Lu Xun, Ding Ling, Xia Yan , Tian Han and other writers often go to Shanghai Gong Coffee Cafe and so on.
Speaking of this, Wen Zheng answered a question that many readers were concerned about on the spot - does Lu Xun drink coffee?
"Lu Xun said that he didn't drink coffee was also a koan. (At that time) someone advertised Lu Xun... Lu Xun was upset when he saw this, saying that I couldn't advertise with you, and he wrote an essay on it... He said Not drinking coffee is just an expression of his attitude, not his way of life. In fact, Lu Xun should drink coffee or drink it... But he would never go to the cafe in Xiafei Road in the French Concession at that time, he was going to Sichuan The Gong Coffee Cafe on North Road... So, it's not that you can't drink coffee, but it depends on who you drink it with."
In addition to coffee, "Chao Hua Xi Shi" also displayed the cultural and creative products of the People's Literature Publishing House.
As the own cultural and creative brand of the Humanities Club, "Treasures of Humanity" currently has layouts in the fields of books, artworks, daily necessities, cultural collections, and digital collections.
Zang Yongqing, president of the People's Literature Publishing House, said that as an important part of the national cultural industry, the integrated development of the publishing industry and the cultural and creative industry is not only an innovation, but also a trend.
In the cultural and creative 2.0 era where hundreds of flowers are blooming, the incubation and implementation of Chaohuaxishi Cultural and Creative Coffee Supply and Marketing Cooperative will further promote the innovation of the publishing industry and the development of the cultural and creative industry with the help of the huge industry influence of the Humanities Club.
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