2022 Social Trends: Punch in, get rid of bad habits, get close to nature and embrace "little luck"
People are born with a strong desire to socialize, and social needs run through people's lives and throughout the entire history of human civilization.
When people are eager to get close to nature, camping is popular on social platforms; when people focus on daily life, visiting the vegetable market, growing vegetables, and arranging flowers have become "little luck" worth embracing.
Gravity of vitality, self-made discipline, blue-collar sideline, family show... Recently, the "2022 Big Social Trend Observation Report" released by ZZ Consulting presents a number of trend changes worthy of attention in the big social field.
Vitality Gravity:
Eager to get close to nature and embrace daily "little luck"
Since the epidemic, people have become more and more eager to get close to nature and to obtain energy from the subtle daily life.
Home life makes people have a stronger desire to get close to and appreciate nature.
In the past two years, camping has become popular on social platforms, and there are more than 1 million notes in Xiaohongshu alone.
In the early years, the outdoor trend was dominated by hard-core ALICE, but now it turns more to relaxation and healing.
"Exquisite camping" is more popular with newcomers who have just entered the circle. Cassette stoves, projectors, pour-over coffee... Eat and drink with friends and feel the fragrance of flowers and insects.
At the same time, the live broadcast room of flowers made young people call "top".
"Ten roses, ten lilies, ten carnations, isn't enough? I'll give you a bunch of sunflowers and a bunch of herbs. All these, 39.9 yuan for free shipping." Many people tried to buy flowers online for the first time. , it is unreceivable once it is sent.
"Flowers" become spiritual nourishment, and the corners of the home with flowers have vitality in an instant.
More and more people will explore the "beauty of subtle and specific life" as a source of happiness, satisfaction and happiness, and this kind of content on social media has gained wider attention and resonance.
For example, young people re-enter the vegetable market to seek healing, and grow vegetables at home to experience the joy of harvesting.
What is fascinating is no longer the vast and boundless distance, but the porridge, rice, grass and trees. People go deep into the ordinary daily life and realize the value of a simple and comfortable life.
Make your own rules:
Quit staying up late, short video punch cards, quit bad habits
On the Douban platform, groups in the form of punch cards, popular science, and experience introductions are emerging to help participants quit certain habits.
The content of these groups "quit" refers to habits that have more or less affected the normal life order, such as staying up late, playing games, buying plush toys and so on.
At the same time, the "dopamine withdrawal challenge" has become popular among young people this year, and people are scrambling to post their challenges and experiences on social media, quit drinking, quit desserts, quit games, quit short videos... Stay away from everything you can bring to the thrill of pleasure.
It should be noted that in the trend of self-made disciplines, the matter of "happiness" has been classified into a "happy contempt chain": reading books and fitness are high-level pleasures, while short videos and games are low-level pleasure.
The report believes that the formation of the chain of contempt stems from comparison, which reflects the identity anxiety and social identity crisis of modern young people.
Irony Protection:
"Bang I am you right" Self-protection irony "Bang Jing"
As the network environment becomes more and more complex, people are more cautious when surfing the Internet. In order to avoid unnecessary disputes, outputting opinions in a complex way of ridicule has become a way of expression.
"I'm right with you" - an explanation at the end of the article, a dog-head emoji, or a classic literary expression to express your views "appropriately" without angering others and endangering yourself.
This kind of niche expression originating from Douban, Weibo and other platforms is not only interesting, but also expresses rich connotations, and has gradually become popular.
It is worth noting that literary expressions and "talismans" become tools, and disclaimers avoid ambiguity and ramifications - seemingly softening critical views with specific language symbols, but in fact using such expressions to irony.
Just expressing a simple point of view, but it needs a long supplementary explanation to "choose a clean" oneself, and the words are full of caution, reflecting people's fear and fear of cyber violence.
This overly careful exaggerated expression fully deduces the absurdity of "gang jing" and his own fear, which is extremely ironic.
Blue-collar sideline:
New occupations of pet hunters and runners emerge one after another
More and more people are beginning to actively learn blue-collar skills, in order to be able to do it by themselves.
The "slash youth" has been widely known, but in the past, people's slash identities were mostly white-collar workers, such as accountants, illustrators, public account writers, and so on.
Recently, everyone has become keen to learn blue-collar skills, such as jewelry appraisal, organization and storage, electrical maintenance and so on.
The blue-collar sideline reflects a very strong functional value orientation, or it is based on increasing income as the first criterion, or some very practical self-reliance life skills, ensuring that under special circumstances, one can "do nothing for others".
Of course, today's blue-collar jobs no longer rely solely on selling physical strength as in the past, but have developed a very professional skill system, such as professional storage technicians, confinement cleaning, home appliance cleaning and maintenance, etc., all require professional training.
At the same time, under the empowerment of the Internet platform economy, new types of blue-collar jobs are emerging one after another, such as pet hunters, runners, and succulent foster care.
These works are respected and recognized by more people because they can solve customer problems professionally.
Family Show: A high-profile show of family interaction
Post-95s are more similar to their parents
Young people are rushing to the Internet show with their families to show the interaction and intimate daily life of themselves and their families in a high-profile manner.
In the past, reflecting on the trauma caused by the family of origin has become the traffic password for many emotional and psychological accounts on social platforms.
For a time, the previous generation became the target of "crusade" for young people to seek explanations for their own encounters.
Today, the interaction between the two generations has become popular on a daily basis, and young people are more prominently displaying their close relationship with their elders on social platforms.
In these "shows" of family affection, elders are no longer high-ranking beings, but have distinct personal characteristics and expertise. They are integrated with children and show a more equal family relationship.
"It's a showdown, I'm the mother's baby girl." Unlike the previous bombardment of "mother's baby", today, girls on the Internet refer to themselves as "mother's baby girl" with pride and love.
This year's Mother's Day, the word "mother baby girl" rushed to the hot search.
In fact, this shows that adults who can be independent in society are still children in the eyes of their parents.
Emotional healing through attachment to her mother as she strives to find her self-worth.
At the same time, this also reflects that with the development of society and economy, the differences in the growth background of the post-95s and post-00s and their parents have decreased, and the concepts of the two generations are more similar, so the relationship between parents and children has gradually decreased.
Text / Our reporter Chen Si