In the age of digital intelligence, why museums are suitable for young people to travel
【Memories and memories】
Social education is one of the core functions of museums and an important way for museums to serve the public and spread culture.
Under the background of the era of digital intelligence, when "museum craze" has become a trend, and young people have become "hard fans" of cultural and blogging, it has become the obligation and responsibility of museums to better perform social education functions.
Digital life requires museums to embrace technology
Contemporary teenagers live in a rapidly developing digital-intelligence environment, have a strong exploratory psychology, favor high-tech products, and prefer personalized expression.
From the dreamlike "Night Banquet in Tang Palace" on Henan Satellite TV's Spring Festival Gala in 2021, to "Only Blue and Green" in CCTV's Spring Festival Gala in 2022, with the blessing of scientific and technological aesthetics, teenagers have seen the fantastic cultural blogs that are difficult to present in textbooks, and feel To the strong appeal and attraction of traditional culture.
This kind of cross-border out-of-the-world is a successful case of museum communication model innovation.
In fact, from traveling exhibitions to the construction of smart museums, modern museums are constantly trying to use cutting-edge technologies to create a new experience of multiple interactions for the public.
For example, the National Museum of China used 5G communication technology to carry out the "Hand in Hand - We are with you" global museum collection display online relay activity during the epidemic, allowing 200 million viewers around the world to "chasing dramas" online without leaving home; With the help of 3D light sculpture digital technology, "Meet Dunhuang: The World's First Exhibition of Light and Shadow Art Exhibition" has carried out a new interpretation of Dunhuang murals, creating a fully immersive light and shadow world that combines motion and stillness, and is suitable for virtual and real; relying on the extended reality production system, objects follow the space Using technologies such as positioning technology and AI motion capture, the main stage of the large-scale archaeological cultural program "China Archaeology Conference" perfectly matches the sub-stage of the XR space, making the audience feel as if they are at the site of an archaeological excavation and walk into the former "residence" of the museum collections; Blockchain technology provides authentic and credible transaction guarantees for digital products, making people look forward to the museum's digital collection market.
These beneficial attempts have broken the boundaries of the limited reach of cultural museums to the audience, and encouraged museums to embrace technology.
What smarter museums can bring
More inclusive cloud services, deeper application of big data, and more intelligent ecological integration... In the era of digital intelligence, people are full of infinite imaginations about the future technology society.
The application and integration innovation of new-generation digital technologies such as big data, artificial intelligence, cloud computing, 5G information communication, extended reality, digital twin, Internet of Things, and blockchain continue to let people see the surprises brought by the digital virtual world. Intelligent and high-quality development has gradually become the unremitting pursuit of modern science and technology in various fields.
In the digital-intelligence process of human-machine collaboration, cross-border integration, and co-creation, human cultural relics and historical culture, modern logic, contemporary art and advanced technology are highly integrated, allowing museums to have unprecedented penetrating power and art Infectivity.
At the same time, museums in reality will also usher in a wave of new changes in public cultural services.
In the future, smarter museums can break through the limitations of time, space and educational resources, and create a new social education model.
By constructing a virtual space, the museum will create a highly immersive learning atmosphere: the digital twins of historical figures and cultural heritage encounter students in the virtual world, and those historical events that are out of reach in the classroom are figuratively expressed.
Under the guidance of AI teachers, students can play different "roles" and participate in the development of historical events immersive.
This highly intelligent network virtual teaching environment, with real-time interaction and no sense of distance, can effectively expand the scope of students' communication.
At the same time, artificial intelligence, big data and other technologies can also accurately record the learning process of students, analyze students' personality characteristics and cognitive level, and generate a differentiated teaching mode for young people to recognize collection protection, learn history and culture, and simulate Traditional skills, participation in exhibition curation, and achievement certification provide effective support.
What to pay attention to in a museum that "changes" wisdom
A highly intelligent museum will bring people a shocking sensory experience, making history and culture more understandable, appreciable, and promising.
While the blood is boiling, the museum also needs to maintain a calm.
Creating, entertaining, displaying, socializing, and trading are always double-edged swords that must be faced in the digital age, and they have great potential to change learning and lifestyles.
Therefore, in the exploration and development of digitalization, networking and intelligence, museums must stick to the ideological position.
The first is to lead values.
Digital and intelligent museums should still be guided by national identity, national identity, cultural identity, and value identity, relying on the collection of cultural relics and cultural resources, and fully integrate the cultural value carried into the public education of museums. throughout the field of youth education.
In particular, it pays attention to the integration of advanced socialist culture, revolutionary culture and excellent traditional Chinese culture.
The second is to be wary of technology.
Although modern high-tech can endow museum cultural dissemination and public education with vigorous vitality, and make history and culture alive, cool, and popular, the cultural essence and heritage of museums should not be replaced, worn away and distorted by dazzling skills.
In the digital creation that is difficult to distinguish between true and false, and where false and real are mixed, only by finding the root and casting the soul, so as not to stay on the surface of the "experience", maintain the aesthetic distance and leave blank, and pay more attention to bringing young people's deep thinking, in order to create a combination of connotation , creative and characteristic smart museum education methods.
The third is to insist on putting social benefits first.
In the era of digital intelligence, museums must not only have a sense of exploration in the hierarchical arrangement of cultural consumption, but also adhere to the original intention of culturally benefiting the people.
In the process of creating economic benefits, we will always perform the public service function well, meet the learning needs of the majority of young people, let the learning achievements of every educated subject get standard certification fairly, and let the public cultural services of museums reach thousands of families equally. household.
The fourth is to advocate a return to the real world.
As the key technologies of digital transformation continue to be broken through, the real world and the virtual world will be deeply integrated, bringing people a high sense of excitement and fulfillment.
Museums have the responsibility to guide young people, not to define museums as purely entertainment places, but also to encourage them to return to the real world to gain emotional experience and avoid losing themselves in the virtual mirror.
When museums meet technology and gain wisdom, it is like opening up a source of living water, injecting new vitality into their own public education.
Fully integrating cutting-edge technology and artistic expression techniques, how to continuously convey values that are in line with the spirit of the times, while allowing young people to travel in the cloud, continuously absorb cultural nutrients and nourish the spiritual world, is what the museum industry needs to constantly explore. direction.
(Author: Chen Ling, unit: National Museum of China)