Dog training method arouses controversy, the training effect is questioned
"Send the dog to school" Has the dog all learned to behave well?
"Desensitization training courses such as biting, protecting food, fighting, etc., cost 3,500-4,500 yuan for 1-2 months." Recently, a staff member of a pet school in Chengdu introduced to reporters.
On social platforms, more and more young people have come up with the idea of "sending dogs to school" and enrolling dogs in pet schools to correct some bad habits.
But recently, "shit shoveling officers" have become concerned about a "dog training video".
On June 19, an online video showed that the founder of the well-known dog training organization, Dog Dao Culture, used the methods of kicking the face, strangling the neck, and throwing the dog when he demonstrated dog training to the students, which was suspected of abusing the dog.
Later, the founder responded that the online video was "a clip of the demonstration process of adjusting the treatment of an acquired neurotic biting border collie dog" when the training course was opened in 2017.
One stone caused a thousand waves, and the pet school and dog training market behind the video incident surfaced.
"400 yuan can get a pet trainer qualification certificate", "the issuing agency is different", "all are true, you can help you take the test on your behalf", "the dog trainer trains 15,000, and you can earn 30,000 a month in the future"... …There are many different opinions on the pet training market segment.
Well-known dog training agency accused of abusing dogs
Response says 'in therapy for psychological problems in dogs'
On June 19, an online video showed that Tang Weimin, the founder of Canine Culture, a well-known dog training organization, used the methods of kicking the face, strangling the neck, and throwing the dog when he demonstrated dog training to the students, suspected of being abusive to the dog.
After the video was forwarded by well-known cute pet bloggers, it quickly fermented.
According to reports, the staff of Zhuanqiao Police Station in Minhang, Shanghai said that they had received a report and went to the company where the incident occurred to understand the situation.
The dog culture responded that the dogs sent for training had psychological problems, so they adopted the method (in the video) for training.
However, some netizens did not buy into Tang Weimin's statement, thinking that his use of violent beatings to train pets was tantamount to "electric shock to quit Internet addiction".
The reporter noticed that the dog culture is quite well-known in the industry, with about 2.44 million Douyin fans, not only operating its own APP, but also setting up offline dog training bases in many places.
On June 20, Tang Weimin posted a video on the Canine Douyin account in response to the dog abuse, saying that the online video was a demonstration of an example of adjusting and treating an acquired neurotic biting border collie when a training course was held in 2017.
Before the treatment, Kendo Culture had signed a disclaimer agreement with the dog owner.
On June 21, the reporter tried to contact Canudao Culture and Tang Weimin, but as of press time, they always got a response.
Three to five thousand a month
Send the "problem puppy" to school
One stone caused a thousand waves, and the pet school and dog training market behind the video incident surfaced.
On June 22, the reporter searched Xiaohongshu for "pet school" and found that there were more than 30,000 related posts; other keywords such as "dog training" and "dog school" also had more than 20,000 posts.
"Things I can't teach well can always be taught by professional teachers." Pet owners expressed similar views on social networks.
But well-known talk show actor Li Xueqin once revealed on the show that he spent 5,000 yuan to send his dog to a pet school for a month, but he didn't learn anything.
After the reporter learned about it, they found that most of the services provided by pet schools are mainly based on "correcting habits", such as protecting food, fighting, biting things, urinating and urinating anywhere, and bursting (that is, going out on a rampage, dragging the owner) and so on.
It is understood that the current offline pet training is mainly based on foster care, and the duration is usually 1-3 months. During this period, the owner can visit the base, and the fee ranges from a few thousand yuan to tens of thousands of yuan.
In contrast, online video tutorials are much cheaper.
After searching for the keyword "dog training tutorial" on Taobao, the reporter found that the lowest price of packaged videos is only tens of yuan.
Shanshan (pseudonym), who spent 800 yuan to buy a one-on-one dog training video tutorial, told reporters, "The tutorial says that we must cultivate the habit of dogs to live in cages from an early age, but my dog just doesn't like living in cages, and in the middle of the night, It can howl and hit the cage, and then the after-sales teacher said that it would be good to smash the cage with something to scare it. After I tried it a few times, I found that the dog did not bark, but it was no longer active, and it would tremble with fear. I don't believe in tutorials anymore." Some netizens also said that the dogs who finished school were much more obedient.
The upstream dog trainer training fee is as high as 15,000
400 yuan can buy trainer qualification certificate
For pet owners, finding a good teacher for the "hairy child" has become the key.
However, the reporter found in the investigation that although many pet school staff currently claim to be "pet trainers" and "professional dog trainers" and hold relevant certificates, but these certificates are varied and difficult to distinguish between true and false.
On June 21, after searching Taobao for "pet trainers", the reporter found that many businesses provide certification services.
Surprisingly, some businesses have successively provided reporters with 3 versions of qualification certificates, all of which are quoted at 400 yuan, but the issuing units are different.
The business card application process is also quite simple. You only need to provide the businessman with a photo of the front of the ID card, a 2-inch electronic photo, the name, contact information, and courier address of the applicant.
The merchant said, "The three are all genuine certificates, and you have taken the exam for you", "You can verify the authenticity by scanning the QR code in the lower left corner of the certificate."
In this regard, Song Jing, a lawyer from Beijing Jingshi Law Firm, told reporters that both the buyer and the seller of buying and selling certificates are suspected of the crime of buying and selling certificates of state organs, and the "acting of taking exams" may also be involved in the crime of taking exams instead.
New business opportunities have brought alive the upstream dog trainer training industry.
The official website of Canine Culture shows that its online video course for primary dog trainers costs 1,688 yuan, which is also suitable for pet owners to learn at home. More than 3,000 people have signed up; the offline 15-day closed training course costs 15,800 yuan. .
Although pet schools and pet training have a certain popularity on social media, there is also constant controversy in the industry about what methods consumers use to train pets.
Tang Weimin believes that the treatment of animal mental diseases is mainly based on the system theory of behavioral psychology, and the problem of dogs is the problem of internal mechanism reflex.
Another well-known dog training blogger and positive training representative He Jun said that the current mainstream dog training theory is divided into two types: traditional training and modern training: traditional training actually evolved from the animal training performance in Europe in the 18th century. It is a continuation of the theory of beating and scolding; while the positive training advocated by modern training methods, its core concept is to reward the right and ignore the wrong.
Dog training or dog abuse?
Traditional training or modern training?
"I hope the 'shit shoveling officers' will be mentally prepared before raising pets, and don't pursue the perfect character of pets too much." Some netizens wrote.
Chengdu Business Daily-Red Star News reporter Yu Yao Xie Yutong