They used the large ladder of a retired fire engine to climb up.

This Thursday morning, after already several actions organized since the beginning of the week within the framework of the Cannes Lions festival, which rewards each year the best advertisements, Greenpeace activists climbed on the roof of the congress center to oppose those that use fossil fuels.

💥4th day of action at the #CannesLions2022 Advertising Festival!

Fossil companies are burning up the planet and the ad agencies that work with them are complicit.

This must stop !

Join the movement: #CannesLions2022

— Greenpeace France (@greenpeacefr) June 23, 2022

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Among them, two activists were disguised as the dog of the Internet meme “This is fine”, “everything is fine”, in French.

This meme, representing a dog serenely drinking his coffee in the middle of his burning house, is generally used to point out denial in the face of dramatic situations.

The NGO tells

20 Minutes

that it wants to “denounce the denial and complicity of certain advertising agencies working for fossil goods and services companies while we are in the midst of a climate crisis”.

A petition launched

During this operation, two other activists also climbed lampposts to deploy a banner with the inscription "fossil fuel ads are burning the planet": "advertisements on fossil fuels burn the planet".

In addition to the police who made three arrests according to Greenpeace, real fire engines, in action, were called to the scene to secure the descent of all the activists.

Asked by

20 Minutes

in the morning, the city and the Palais des festivals did not respond immediately.

At the start of the week, the mayor LR David Lisnard had already announced in


that he wanted the NGO to be “evicted from the boat”, denouncing “a proven disturbance of public order”.

He was reacting to another action by activists organized on Monday.

“They painted posters everywhere.

It is therefore paper and glue on the walls, baskets… When we defend the environment, we start by not degrading it, ”said the elected official.

The association has launched a petition to "call for a European ban on advertising, partnerships and sponsorships for companies selling fossil goods and services".

This Thursday, it had been signed by nearly 230,000 people.


Nice: “Ecological Davos” or “greenwashing”, what are these Transitions Days?


Nice: Four Greenpeace activists again in police custody

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