"If you sneeze suddenly, it must be me thinking of you; if you are woken up by the phone in the middle of the night, it is my little greasy; often think of what you say, it is all for ulterior motives; put your guard down and put your savings Transfer..." A few days ago, a "killing pig" version of "Love You" has received over 100 million clicks on major Internet platforms.
Along with "Love You", there is also the "greasy" male protagonist who sang duet with singer Wang Xinling in the video - Zhang Chao, a full-time officer of the Youth League Committee of the Fengxian Branch of the Shanghai Public Security Bureau.
A reporter from China Youth Daily and China Youth Daily recently interviewed the "Internet Celebrity Propaganda Squad" of Fengxian Branch and found that behind the huge traffic, there is a line "click" 10 times by "public security drama elites", a set of costumes are worn to pieces, The efforts of the free park every day also carry the new concept of this group of young people to publicize anti-fraud and anti-drug knowledge.
The little "Internet celebrity office" took off the police uniform and put on the costume
Walking into the Youth League Office of the Fengxian Branch, you will be greeted by a small round mirror with a slightly tacky look. In front of the mirror are piles of various cosmetics and hairdressing products that have already been used in "seeing iron sheets".
In the office of more than ten square meters, this small place that is less than one square meter and can not even put a stool is the "dressing room" of the "Internet celebrity propaganda team".
Every time a small video is filmed, the police officers change clothes, adjust props, make up, and review scripts.
The reporter learned that the "killing pig" version of "Love You", which became popular on the Internet this time, was not actually the most popular video of the team.
As early as 2018, their first work "Knowing whether you know it or not, this is a liar's plan" has been on Weibo hot search in just less than a day, and it has also been forwarded by many film and television stars. ,like.
Make-up in the office, planning in the office, video post-production in the office, publicity or in the office, this "2nd Youth League Committee" office on the second floor has now become a well-known "Internet celebrity office" in the Shanghai police circle.
Liu Bin, head of the propaganda section of the sub-bureau and former secretary of the Youth League Committee, is in charge of the script, director and publicity. Qiu Yiqian, the current secretary of the Youth League Committee of the sub-bureau, and Liu Bin are in charge of being "seiyuu" (voice actors) together. The young people of the group became actors together, and even the post-production video production was done by this "grass stage team".
Among them, Zhang Chao, who looks "not quite like a good person", is a veritable "public security drama elite".
He graduated from Jimei University and was a member of the dark horse drama club, a student association of the school's School of Music.
After graduating from college and becoming a police officer, he joined a few alumni in Shanghai, and formed the "Fat Zebra" white-collar drama club with a group of doctors, bank staff, and full-time housewives.
In 2018, Zhang Chao himself also appeared on the stage of the drama "Secret Love: Peach Blossom Land" by virtue of his excellent performance in the "Fat Zebra" drama club, playing the role of old fisherman Tao.
In the "killing pig" version of "Love You", Zhang Chao's greasy performance has won many fans.
"This greasy must be hot", "The police uncle's expression is very shy", "The oil is so smooth and cute", "The police are so talented, and they use popular songs to promote anti-fraud, and the effect is very good."
Zhang Chao told reporters that this version of "Love You" has almost no room for performance. In addition to singing, it can only use interesting expressions to attract the public's attention, especially testing "acting skills".
"Since you take off the police uniform and put on the costume, you must perform well and be convincing, and you must pursue the amount of communication." Zhang Chao told reporters that the main goal of anti-fraud publicity in the way young people nowadays prefer is to "The amount of dissemination should be large." "The more people watch it, and the more people search for what is 'killing pig', the more successful our video will be."
Do you know? Liars will pull you into the "killing pig"
The reporter noticed that while the "killing pig plate" version of "Love You" gained hundreds of millions of views, the "killing pig plate" itself was also pushed to the hot search on Weibo, and many self-media accounts began to conduct research on the "killing pig plate". Popularized, some people began to care, what is the "killing pig plate" on Weibo hot search?
"Slaughtering pigs" is a buzzword on the Internet; it is a common name for fraud gangs to make friends, marriage and love online fraud; it refers to a telecommunication fraud method in which fraudsters use the Internet to make friends and induce victims to invest in gambling.
Fraudsters prepare "pig feeds" such as personalities and dating routines, call social platforms "pig sties", and look for scam objects they call "pigs".
Liu Bin told reporters that "killing pigs" is actually just one of the existing online fraud methods.
In addition, there are investment and financial fraud, naked chat fraud, fraudulent fraud and other fraudulent methods.
The reporter noticed that the National Anti-Fraud Center once issued a document in 2020 saying that the situation of new types of cyber crimes represented by telecommunication network fraud is severe and complex, the number of cases is still running at a high level, and the deception techniques are renovated extremely quickly and are more concealed. The practice of public security organs' crackdown and governance has proved that the crime of telecommunication and network fraud is a preventable crime, and publicity and prevention are an important means to reduce the incidence of the crime.
Liu Bin introduced that public security organs at all levels across the country have paid special attention to online anti-fraud publicity over the years.
"Around 2018, there were various methods of online fraud. We found that with the rise and popularity of short videos, the traditional door-to-door publicity and publicity in corporate communities could not keep up with the speed of criminals' online scams." Liu Bin Said that the Fengxian Branch immediately thought of "anti-fraud short video".
At that time, the costume drama "Do you know whether it should be green, fat, red and thin" was on the air, and a few young policemen got together to chat and decided to use the theme song of the hit drama to make a video "Do you know whether it should be green, fat, red and thin" - this is a liar Conspiracy".
This MV lists the various scams at that time with a rather funny performance, which is concise, clear, interesting and amusing. "I came to the job search agency and urged me to pay various fees first. No; the village volunteering girlfriend has difficulties, so I can't help it."
The reporter was informed that the three anti-fraud MVs produced by "Public Security Opera Elites", the Knowing or Not, Qing Yu Nian, and Love You, have exceeded 100 million views on the entire network, and the resulting "killing pigs" related micro The blog topic has been read more than 300 million.
However, compared with the size of my country's population of 1.3 billion, such videos still need more and more.
"Our video has also caused controversy. Some people say that the police are not doing their jobs properly and that they are hot spots. But we are not afraid, we just want to let more people know the usual routines of fraudsters." Liu Bin said that what distressed the police was not being caught by netizens Misunderstood and sprayed by netizens, but even if the number of clicks on the video exceeds 10 million or 100 million, there are still people who are being deceived.
Anti-fraud propaganda is not a child's play, please listen to it
Data from Fengxian Public Security Bureau shows that 59% of victims in transaction fraud cases are between the ages of 20 and 29, the main victims in rebate fraud, dating fraud, free gift fraud, game fraud, and "killing pigs" fraud. The age group is also between 20 and 29 years old.
After sorting out and summarizing the cheating incidents of college students in colleges and universities in Fengxian over the years, the bureau found that the Internet "black and gray production" is extending its claws to college students.
Zhang Chao told reporters that he had also participated in anti-fraud publicity activities on campus in the past, and the results were mediocre. of".
On the one hand, the college students are "not cold" about the police coming to give lectures.
Zhang Chao was impressed by a girl's dormitory in a certain university. "One girl was deceived and went to the bank to transfer money. The other three roommates accompanied them to transfer money to the fraudsters. They have no awareness of anti-fraud or fraud prevention." This university also invited Zhang Chao to give lectures for a semester.
In addition to anti-fraud propaganda into schools, the police also often send anti-fraud propaganda to communities, enterprises and rural families.
In some communities and rural areas, in order to encourage the masses to attend the class, the police will also bring some cultural and creative souvenirs such as canvas bags and small fans. These cultural and creative products are also printed with some tips for identifying fraud, and some of them also list fraud. The usual methods of molecules, etc., have a warning value.
However, some people turned their heads and left after picking up the canvas bag at the anti-fraud activity site.
One time, the police found that an old man who had been defrauded of millions of yuan had anti-fraud promotional materials on it, but he was still fooled.
"He joined an investment and wealth management group, and was pulled into a futures group and a gold group. There were more than 100 people in a group, all of whom were liars. He was the only victim." Zhang Chao told reporters that these liars used to The trick, there are some anti-fraud awareness of the masses can often see through.
There was once a company's accountant who, after receiving a large-amount transfer request from the boss's QQ account, keenly discovered the problem and called the boss to verify the situation.
In the end, it was found that this was a fraud after the criminals stole the boss's QQ number.
Afterwards, the accountant who had listened carefully to the anti-fraud course also sent a pennant to the police.
"Our small video of anti-fraud internet celebrities is to convey even a little bit of anti-fraud awareness to them in a way that everyone can see and remember. One more person knows a little bit, and one less person is deceived, which is good. Yes." Liu Bin said.
China Youth Daily, China Youth Daily reporter Wang Yejie Source: China Youth Daily