◎Eighteen Masters
In June 2020, Mango TV launched "Sister Riding the Wind and Waves", a B-level program that was not favored in the early stage of venture capital and reached its peak.
Friends in the surfing front line are either chasing after their sister, or others in Amway are chasing her sister.
How popular was "Sister Lang"?
The number of broadcasts in the first episode exceeded 100 million within 12 hours, and the subsequent popularity competition also made a large number of "middle-aged" fans and non-variety show viewers pick up their mobile phones again and vote for their sisters. The last time they chased stars so seriously, they may still be "Super Girl" ".
Why are all the nostalgic models out of the circle?
Red is really red, and embarrassment is also really embarrassing.
I want to pursue a richer stage, but the competition finally restricts the performance. I want to compete but it is no longer a draft. It is said to be youth again, and my sister is no longer a sister.
In other words, my sister is here, but I have no idea what to do in the end, and it is inevitable to go high and low.
The final result of the group formation in the first season was unsatisfactory, and there was no more splash in the follow-up group.
The problems of the first season have not been resolved, and the second season has been launched again in less than half a year.
The model of the first season was copied, but there was no staffing in the first season. The reputation and influence of "Sister Lang" quickly retreated. Coupled with the great success of "Brother Who Overcame Toughness" a few months later, "Sister Lang" can still How to play is a question.
The third season, which returned in May this year, was renamed "Riding the Wind and Waves", and Wu Mengzhi also returned to the position of chief director.
Whether "Sister Lang" can be transformed from a phenomenon-level topic to a stable mode of sustainable output depends on the adjustment and effect of this season.
Before the first stage of the broadcast, the major public accounts had done their homework and reviewed the past experiences of your sisters, but Wang Xinling was the first to come out of the circle, which still surprised many people. Also Twins.
It was "Wang Xinling Boy" who sent Wang Xinling out of the circle, just like "Liu Genghong Girl" who made Liu Genghong popular in middle age, but unlike the latter's joy, the rhetoric of "Wang Xinling Boy" and the lofty goals of "Sweet Granny" , and there are many criticisms and reflections.
Why is it all nostalgia out of the circle?
Really worth thinking about.
But to say "Wang Xinling Boy" is to set off a wave of restoration under the coat of nostalgia, it is the expansion of patriarchal discourse, and it gives people a feeling that it is unnecessary.
As the counterpoint of "Liu Genghong Girl", of course, "Wang Xinling Boy" can be interpreted from the perspective of gender, but it seems that it is not meaningful to criticize from this. After all, the popularity of "Wang Xinling" is outside Wang Xinling.
Today, talking about cultural phenomena without the traffic promoters and cultural environment is like sitting on a speedboat and seeking swords. It is possible, but it is not necessary.
Why not Twins?
The selection of "Wang Xinling" was both unexpected and reasonable.
Twins, who can also bring memories to kill, did not sing together classic famous songs on the first stage. Even if they did, there would be no "Twins boy".
Love you the same, Twins sings youth, Wang Xinling sings sweetness, youth always ends, but sweetness can be forever.
Listening to Twins, what you think is "loved", listening to Wang Xinling, what you think is "beer belly also has spring".
The same is nostalgia. Some are suitable for emotional tears, and some can dance for another five hundred years. It is indeed different.
In a sense, Wang Xinling's singing and dancing and Xu Mengtao's jokes actually bring the same happiness, a kind of happiness that treats the body as a pure object. The problem is not whether it is rational or not, but whether it can be felt.
"Liu Genghong Girl", "Wang Xinling Boy", or "The Lonely Brave Child" are all curatorial flows in the vertical screen era, and they are the selected exhibits.
Why does this replicable and performable joy become the "most needed" at this moment?
Has our socio-emotional structure changed?
These questions may be more worth asking.
Faced with popular culture, of course, you should examine it calmly, but you might as well learn a little bit of Adorno's "lessons" before submitting papers. Never feel that you can get to the bottom of popular culture, and never feel that there is a standard answer to popular culture.
People ask, who is the next "Wang Xinling"?
But making "Wang Xinling" may not be the original intention of "Sister Lang".
Although the progress of the program revolves around the performance, in addition to the beautiful performance stage brought by "Sister Lang", the more important thing is the dormitory life of the sisters.
In other words, dormitory life is the real sister stage.
This is also an important reason why variety shows are often complained about but always attract audiences. This is one of the few spaces where stars can restore themselves to "people".
The sisters came here, met frankly after removing their makeup, and had a long conversation in surprise. It was a novel experience for them and the audience. Is this really possible between female stars?
In the first season of the show, under the pressure of the knockout system and the voting session, the theme of the barrage changed from the initial "stunning" to "playing CP" and finally to "pulling". The further the game goes, the more unfriendly the barrage becomes. many.
Of course, this does not mean that the barrage can only be praised but not criticized, but that once it enters the context of traffic, it will not be different because the object is "sister". .
This is also the embarrassment that has been faced since the first season. As long as there are competitions and voting, disputes will eventually arise, and the result is mostly to win the traffic and lose the show.
Where is the attraction?
As a pioneer of sister variety shows, what is the appeal of "Sister Lang"?
There are different opinions in various analysis, and when you click on it, you can't say that it is irrelevant, you can only say that it is different.
To analyze the charm of "Sister Lang", obviously you can't just look at the hot searches, but also go back to the people who are really chasing fans.
In summary, there are actually two directions, one is the performance expectations for each performance, and the other is the interactive expectations from group members to sisters after grouping.
The two directions originally supported each other and complemented each other, but in fact, the selection of the performances has been criticized since the second season, and this season even directly released the "official complaints" of the sisters - the lyrics are too difficult to remember, The tune is so weird and incomprehensible.
Music taste directly affects the stage effect and stage appeal.
On the other hand, what is more attractive than the final winning sister group is actually the group that successfully established the group in the early stage. They not only completed the show, but also became friends. The attraction of their daily interaction with each other may be more attractive to fans than the show. itself.
The most representative is the "Big Bowl Wide Noodles" group in the first performance of the first season, which is still regarded as a benchmark. The end of "Sister Lang" is "This is not as good as the Big Bowl Wide Noodle Group".
The ultimate goal of the group is to produce CP, which is probably the real contribution of "Sister Lang", adding new possibilities to the internal entertainment CP universe.
By this season, the program route may have gradually become clear, there is no need to vote for the battle, and maintaining CP is the traffic password.
The program is updated, the fans are happy, and everyone has their own way, they should do their best, and they are happy.
For fans, these excellent sisters will not lose money in any combination. There is no business indicator, and there will be no crisis of unbundling and purification in the future.
The title of this season's show has removed "Sister" and changed its name to "Ride the Wind and Waves", which may mean that the pattern is open beyond my sister.