A campaign celebrating the diversity of activities during the summer holidays #DubaiDestinations
#DubaiDestinations.. introduces the activities of the best city to live and visit in the world
The #DubaiDestinations campaign was launched under the directives of Ahmed bin Mohammed.. A group of government, semi-governmental and private departments and institutions are participating in it.
From the source
picture
Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the #DubaiDestinations campaign was launched, which aims to introduce the many activities and events on Dubai’s agenda throughout the summer months, specifically during the school vacation, which contributes to making the vacation of families who decided to The summer vacation in Dubai, whether from inside or outside the country, spends an enjoyable and useful time, as the campaign includes the issuance of many innovative guides, explanatory messages and other means that help them discover the options that Dubai offers to suit all family members and of all age groups.
A group of government, semi-governmental and private departments and institutions are participating in the "#DubaiDestinations" campaign, including: the Department of Economy and Tourism in Dubai, Dubai Municipality, Roads and Transport Authority, Dubai Culture and Arts Authority, Dubai Sports Council and Dubai Ladies Club. Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Corporation and Merix Investment Group.
Live and visit
Vice President and Managing Director of the Dubai Media Council, Mona Ghanem Al-Marri, expressed her thanks to all the participating parties within #DestinationDubai, noting the services they provide that increase Dubai's attractiveness and make it among the world's most preferred cities to spend distinguished times, stressing that the campaign comes in implementation of the vision and directives of His Highness. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in making Dubai the best city to live, work and visit in the world.
Main event center
Al Marri added: “The campaign contributes to confirming Dubai’s position as a major center for activities and events in the region and a preferred destination for vacations, and will focus on the most attractive destinations for families during the summer period, coinciding with the school holiday season, in addition to promoting the events and activities hosted and organized by Dubai in the summer months. Which enjoys a remarkable turnout, both by citizens and residents, as well as visitors from outside the country, due to its uniqueness and global quality.”
Fruitful cooperation
Mona Al-Marri affirmed her appreciation for the fruitful cooperation of government, semi-governmental and private institutions with initiatives aimed at consolidating Dubai World’s position among the most preferred holiday destinations, thanks to its comfortable atmosphere, high-quality services, and the wide variety of options that families can choose among them to choose what suits them. Dubai is keen to offer a wide range of options to suit everyone.
domestic tourism
Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, praised the positive impact of the #DubaiDestinations campaign, which appeared with its first launch last December, noting its contribution to stimulating internal tourism and shedding light on destinations characterized by the emirate and confirming its attractiveness to visitors from within the country as well as from abroad.
Kazim said: "The campaign contributes to the promotion of domestic tourism and raises awareness of the emirate's features and its family attractions. There is no doubt that #Dubai_Destinations is integrated with the Foundation's efforts to expand the scope of the emirate's various attractions during the summer;
Dubai is a major destination in the region, especially for families, which provides them with a wide range of entertainment options with its qualitative investment in a tourism and service infrastructure that is considered one of the best in the world.”
#DubaiDestinations will shed light on the great diversity of activities and events that Dubai places within the reach of all family members, ranging from opportunities to practice various water sports on Dubai's open beaches to the possibility of enjoying the experience of skiing and snowboarding and the coolness of international ski resorts during the summer in Dubai in Covered halls, for families and families to spend unforgettable times during their holidays in Dubai.
Sports and adventure
The campaign also sheds light on many activities that suit sports and adventure lovers, as Dubai offers various opportunities, including places to practice diving and windsurfing, while beach destinations, water parks, hotels and beaches in various regions of Dubai compete to provide the best services for its visitors to leave it with special memories of the best Life experiences in the world.
Comprehensive content
Shaima Al Suwaidi, director of Brand Dubai, said that the "#DubaiDestinations" campaign continues throughout the year to promote the activities and events hosted by the city, while the campaign will focus in the coming weeks on summer destinations. During the summer season, in addition to employing social media platforms to introduce these destinations and disseminate their information, in cooperation with a large number of influencers and content makers, as communication platforms represent the value of disseminating information on a large scale among families and friends inside and outside the country, as well as sharing Brand Dubai in many other promotional activities as part of the campaign to ensure its wide spread.”
"Brand Dubai", the creative arm of the Dubai Government Media Office, will provide, through #Destination_Dubai, all the information that contributes to making the best use of the summer vacation to enjoy the various options that Dubai offers to suit all ages.
digital diffusion
The campaign employs many digital means to ensure the spread of its message as widely as possible, as it varies to include a number of innovative guides in Arabic and English, and specially designed content of advertising clips and creative videos, in a manner that ensures the reach of information on the largest possible scale, and also ensures its global spread.
The campaign will provide a large amount of information about the different activities that can be enjoyed in Dubai during the summer, of which the sea, beach and swimming pools usually have the largest share, while the campaign will include information about open beaches and places to practice various water sports, as well as points from which rental can be made Yachts and pleasure boats.
The campaign will also provide tips on hotels where various beach activities are available, in addition to introducing summer camps for children.
• Innovative guides to introduce the various activities.
• Tips for activities for the whole family on the weekend.
Mona Al Marri:
• «Confirming Dubai's position as a major center for activities and events in the region, and a preferred destination for vacations».
Essam Kazem:
• "Dubai's destinations contribute to the promotion of domestic tourism and raise awareness of the emirate's advantages, and its family attractions."
Shaima Al Suwaidi:
• "Promoting summer destinations in cooperation with a large number of influencers and digital content makers, to ensure the widest spread of the campaign."
food options
As Dubai seeks to occupy a global position as the capital of food tourism, the campaign will highlight the many dining options that offer delicious dishes that beachgoers can enjoy through the distinguished restaurant chains spread along the beach areas in Dubai, especially the restaurants that are members of “Proud of Dubai”. One of the "Brand Dubai" initiatives aimed at supporting entrepreneurs and companies based in the emirate.
Also, #Dubai_Destinations will focus on providing tips for the various activities that the family can do during the weekend, and what you can attend and participate in from various activities.
Follow our latest local and sports news and the latest political and economic developments via Google news