Three days before the release of "Jurassic World 3", the box office of more than 100 million yuan per day really boosted the momentum of the movie market.

After a three-month downturn, the film industry has even been included in the "difficult industry", and "Jurassic World 3" has ignited the film market again.

But this super emotional blockbuster alone cannot revive the movie market with blood.

The ticket warehouse continues to recover, and summer blockbusters are still needed to save the market.

　　Reporter Shi Wenjing

Why "dinosaur"?

　　In the past three months, blockbusters such as "Moonfall", "The New Batman", "Fantastic Beasts: Dumbledore's Mystery", "Uncharted", "Escape Room 2", "Downton Abbey 2" and "Desperate Ambulance" have been released. However, due to the low resumption rate of theaters and the failure to penetrate into the second- and third-tier sinking markets, the boosting effect on the movie market is not obvious.

"Jurassic World 3" is a small hit at the box office, and there are factors at the right time and place.

　　On June 10, the box office of "Jurassic World 3" exceeded 100 million yuan on its first day of release, making the Chinese film market once again usher in a single-day box office of over 100 million yuan after 103 days.

As of 15:00 on June 13, the cumulative box office of "Jurassic World 3" has exceeded 367 million yuan.

Driven by this film, the single-day box office of the domestic film market has returned to a continuous scale of 100 million yuan, which has ignited a small flame for the film market that has been in a downturn for three months, and also raised the expectations of the industry for the summer season.

　　"Jurassic World 3" has been favored by the industry since the pre-sale began, because this film is the end of the series, and it has its own feelings and attention.

"Jurassic World" released in 2015 and "Jurassic World 2" released in 2018 both achieved excellent box office results in China, with box office of 1.421 billion yuan and 1.696 billion yuan respectively.

In China, the series itself is a super blockbuster with audience base and market base.

In "Jurassic World 3", 27 kinds of dinosaurs such as Velociraptor, Dicryosaurus, Therizosaurus, Aeolus Pterosaur, and Dimetrodon appeared. Not only did the previous star dinosaurs show their feelings, but also 10 new dinosaurs appeared for the first time .

　　The release period of "Jurassic World 3" happened to usher in the resumption of work in many theaters.

According to statistics, at the beginning of June, the total number of theaters operating in a single day across the country exceeded 10,000. The operating rate of theaters in second-tier cities has recovered to 90%, and the operating rate of theaters in third- and fourth-tier cities has recovered to about 80%.

Not only the audience base, but also the support of the high resumption rate of theaters, "Jurassic World 3" three days before its release, the daily box office of more than 100 million yuan hit the sluggish movie market.

How hard is the film industry?

　　"Jurassic World 3"'s box office performance is encouraging because the movie market has been too dull in the past three months.

Theaters across the country are hovering at a low operating rate of 40% to 60%, which has led to the withdrawal of new films, and the Qingming, May 1, 520, and Dragon Boat Festivals, which are not supported by strong blockbusters, have failed at the box office.

Movie theaters were once again faced with operational difficulties, and the film industry was included in the "difficult industry".

　　Driven by the Spring Festival films such as "Shuimen Bridge of Changjin Lake", "This Killer Is Not Very Calm", "Miracle Stupid Child" and "Sniper", the film box office in February 2022 will reach 10.3 billion yuan.

However, due to the impact of the epidemic, since mid-March, the operating rate of theaters across the country has dropped rapidly, and the "good start" of the Spring Festival stalls is no longer strong, and the movie box office has plummeted.

　　The box office of the movie market in March was 912 million yuan, and the total box office in April was 566 million yuan. Compared with the box office of about 2.5 billion yuan in March and April 2021, there is a big gap.

High hopes were placed in May, including the Qingming Festival, the May 1st holiday, and the 520th file, but waiting for the blockbuster withdrawal tide, "Hello, Brother", "Life Events", "The Detective War", and "You Are My Spring" "" "Prosecutors" and other films have been withdrawn one after another, and the cinema has ushered in another severe challenge since the Spring Festival in 2020.

The supply of popular new films is limited, and only 716 million yuan was received at the box office in May, which is significantly smaller than the 4.866 billion yuan box office in the same period in 2021.

The highest-grossing new film from March to May was "Bad Guys" with just over 200 million yuan, followed by "Fantastic Beasts: Dumbledore's Mystery" with 180 million yuan.

　　Under the chain reaction of the suspension of cinemas, the withdrawal of blockbusters, the lack of blockbusters in their schedules, and the low theater attendance rate, a number of small-scale theaters across the country have closed stores to reduce expenses.

According to Maoyan Professional Edition data, from March to May, the average weekly revenue of a single movie theater nationwide was as low as 14,000 yuan, and movie theaters faced many difficulties.

On May 31, four departments including the Ministry of Human Resources and Social Security announced the list of difficult industries to expand the implementation of the policy of deferred payment of social insurance premiums. Difficult industries and difficult enterprises in the industry can apply for a deferral of the payment of the three social insurance premiums.

Watching Huang Bo this summer?

　　The high resumption rate has provided support for the box office of "Jurassic World 3".

After the release of "Jurassic World 3", the national movie box office exceeded 100 million yuan per day, which greatly increased the theater revenue.

The highest revenue of a single cinema store in the country has increased from about 20,000 yuan before the film was released to more than 300,000 yuan on June 12.

According to Maoyan data, the box office revenue of some Jinan cinemas has exceeded 100,000 yuan.

However, "Jurassic World 3" cannot lead the film and television recovery single-handedly. The box office data on the fourth day of the film's release has shown a significant downward trend.

The score of the film is not high. After digesting the audience of loyal fans, it is worth paying attention to how to continue to stimulate the market.

　　Under the circumstance that "Jurassic World 3" gave the movie market a shot of blood, if the movie market is to be fully revived during the summer vacation, it also needs a large supply of top blockbusters and medium-sized movies.

In the first half of 2020, the movie market was suspended for nearly half a year, but then the super blockbuster "Yao Bai" entered the market, and the film finally won a box office of over 3.1 billion.

There is an obvious decline in the summer of 2021, but there are 1 billion box office films such as "Chinese Doctor" and "Rage: Serious Cases" to support the box office, and the supply of genres is rich and balanced. Only achieved a total box office of more than 7.3 billion yuan.

　　At present, the films accumulated by the "wave of withdrawals" have already been aimed at this summer.

More than 30 movies will be released in the summer season starting in June.

Among them, "Friends of the Week" and "Life Events" have the highest expectations, "Learning Dad", "Small Column under the Sea: Cave Adventure", "You Are My Spring", "Shocking Rescue", and "I Am Nezha 2: The East China Sea" "Mozart in Outer Space", "Meet You", "Forgetting" and other more than ten movies, the audience who wants to watch is also relatively large.

However, "Friends of the Week" is a youth romance film, and this type of film is at best a medium-sized film.

The expectations for "Life's Events" are very high. I wonder if it can achieve the box office driving force of "My Sister" and other similar films with strong topics?

At present, except for "You Are My Spring", there is a lack of new mainstream movie blockbusters in this summer.

Now, many people are looking forward to actor Huang Bo to "save the city". His sci-fi films "Mozart in Outer Space" and "Learning Dad" with educational themes are highly anticipated. If "Mozart in Outer Space" plays "Mozart in Outer Space" The level of "A Good Show" and "Crazy Alien" must be one of the heads of this summer's season.

I don't know which of the other types of films can become a super dark horse to drive the market, and there may be other blockbusters "airborne" in the summer.