• Four experts from the world of children's textiles have teamed up this winter to launch their own brand, WOP.

  • Their high-end experience has led them to produce fairer, fairer and more inclusive fashion, with cheerful and colorful patterns.

  • WOP, which is already hiring several freelancers, has the ambition to recreate a textile center in the Lyon region.

"WOP": three letters that slam like a joyful interjection.

World Of Pop: this is the name of the fashion brand launched this winter by four partners from Lyon, Guillaume La Barbera, Laëtitia Orlandi, Anne Vessière and Eloïse Pulby.

A name well suited to this line for children which aims to be tonic, mixed… and eco-responsible right down to the string of the label.

The quartet knew each other well before launching: they all worked together for the children's ranges of luxury brands.

"Exciting... but not very ethical," admits Laëtitia Orlandi, in charge of WOP's marketing strategy.

"We wanted to be more in tune with the values ​​that the four of us hold", she explains, "and we wanted to create a brand that plays the game of better production, while remaining consistent with what we communicate.

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Fair materials and production

Thanks to the patterns of its first collection, the DNA of the brand, launched this winter, is obvious: "We are inspired by nature, the planet, Animal Lovers and the 90s, with a tutti frutti side" , summarizes Anne Vessière, stylist.

From these themes, Guillaume La Barbera, graphic designer, creates prints "to which we want to give meaning", he specifies: "From the planet in the first collection, we zoom in to see what lives there, while giving a small urban side to the brand!

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The other red thread of WOP is eco-responsibility.

"The challenge is to produce more locally, but in France, it's too complicated for the moment", recognizes Laëtitia Orlandi.

“So we produce in Turkey and Portugal, with suppliers with whom we have created real relationships.

"All the clothes are made from eco-responsible materials, limiting polluting transport: "The label, the cord, the composition sticker, everything comes from the same place, which is exceptional in textiles", specifies Anne Vessière. .

Mostly unisex, the collection has already conquered Asia

Eloïse Pulby, who manages the commercial part, adds an argument that limits production costs: “70% of our collections are unisex, the remaining 30% being skirts or dresses.

But the prints are the same for girls and boys.

“If unisex is still rare in children's fashion, Eloïse Pulby predicts that “in the years to come, it will become stronger and stronger, it is already well anchored internationally”.

The proof: while it still only existed on paper, the first collection conquered a dozen points of sale in Asia, and quickly gained others, particularly in the United States.

French customers will be able to find a few pieces (from 29 to 65 euros, "the fairest price possible", from XS to XXL, "the most inclusive possible"), for pre-order on the WOP e-shop, in awaiting local deployment.

Because the brand, which already employs a dozen freelancers, has wanted from the start to “rebuild something in Lyon”, confirms Anne Vessière.

For her and her three associates, “our greatest success will be hiring!

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