“Sad announcement” .. a Japanese company announces an increase in the prices of its products for the first time in 25 years (video)

A Japanese company sent a sad message to consumers after it was forced to increase the prices of its food products for the first time in 25 years.

The "Japan in Arabic" page on Twitter published a video clip, which it said monitors an innovative method chosen by the company to express its feeling of the impact of the application of the new price increase on consumers.

The page said the company filmed what it described as a one-minute "sad advertisement" to announce the price increase.

The page pointed out that the advertisement is an apology offered by the company's employees to consumers for the price increase.

A sad 60-second ad that aired several years ago for the famous #Japanese ice cream company Akagi Nyugyo showing the chairman and all employees in front of the company's headquarters apologizing to consumers for having to raise the price of the product with an increase of 10 yen ($ 0.087) after 25 years 🇯🇵 #Japan

pic .twitter.com/PSWnjkxx1u

- Japan in Arabic 🇯🇵 (@nippon_ar) June 13, 2022

Follow our latest local and sports news and the latest political and economic developments via Google news