The award ceremony of the "Japan Toy Awards" was held to compete for new technologies and functions of toys, and the grand prizes were announced in seven categories such as those using AI = artificial intelligence.

For the 14th "Japan Toy Awards", 29 companies and 295 products were submitted in 7 categories, including those that are useful for educational purposes, those that can be enjoyed by all generations, and those that consider people with disabilities. was.



On the 14th, the award ceremony was held at the Tokyo International Forum in Chiyoda-ku, Tokyo, and the person in charge who was selected for the grand prize in each category received the award.



Of these, in the


"educational toy section," a toy useful for educational activities, if you register your family's voice with a dedicated app, a speaker that will read a story with a family-like voice synthesized by AI technology. "Coemo" was selected.



The person in charge said, "I made it by making use of my actual experience as a mother with two sons. I would be happy if I could enjoy reading to my children."

In addition, in the


"Basic Toy Division", a toy that nurtures the five senses, a self-register that allows you to choose from three payment methods: smartphone, card, and cash was selected as being in line with the times.

In addition, in the


"Communication Toy Division", a toy that can be enjoyed by all generations, "3D Solid Othello", in which the Othello board is arranged in three dimensions, was selected as a board game where you can enjoy the complexity.



According to the Japan Toy Association, the market size of the toy industry last year was about 894.6 billion yen, which was the largest since the first survey, and the time spent at home in Korona-ka increased and the popularity of card games and trading cards increased. Is the factor.



At Tokyo Big Sight in Koto-ku, Tokyo, the "Tokyo Toy Show" will be held from the 16th, and the award-winning products will be exhibited on the 14th.