Latifa bint Mohammed: Our goal is to develop the region to be an example to follow

With the ambition of Dubai, the best city for life, “Al Quoz Creative” showcases the achievements of the first year

• Latifa bint Mohammed chaired the meeting of the Higher Committee for the Al Quoz Creative District Development Project.

  From the source

• The project comes within the strategy of transforming Dubai into a global capital for innovators.

  From the source

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Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority "Dubai Culture" and member of the Dubai Council, confirmed that the Higher Committee of "Al Quoz Creative" aims to develop the project to make that area an example to follow in this field, pointing to the employment of All energies to consolidate Dubai's position as a global creative center.

This came during a meeting of the Higher Committee of the Al Quoz Creative District Development Project, chaired by Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, to review the achievements of the project during its first year. Priorities for the next phase were also set to ensure enhancing the competitiveness of the region and completing the project in accordance with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in making Dubai the capital of the global creative economy, a first destination for innovators, and the best city for life and work in the world.

Emphasizing the participation of various effective government institutions and departments, and in response to the requirements of the project's development plan, the membership of the Higher Committee for the Development of Al Quoz Creative District was expanded to include three entities: Dubai Police, Dubai Government Media Office, and Dubai Digital Authority.

During the meeting, Her Highness Sheikha Latifa bint Mohammed was briefed on the progress of work in the Al Quoz Creative District development project, expressing her appreciation for the efforts made by the concerned authorities and work teams to implement the project’s phases according to the set schedule and within the framework of the “Dubai Culture Strategy 2020-2025”, aimed at Discovering and nurturing talents and creators, developing cultural and creative industries, preserving and promoting the rich Emirati heritage, and enhancing the emirate’s position on the world cultural map.

Her Highness said: "We use our energies towards consolidating Dubai's position as a global creative center, and leaving a legacy of innovative projects that will provide a suitable environment for creators in all fields to enable them to succeed and develop, and thus contribute positively to the creative and cultural fabric of the Emirate, benefiting from the global infrastructure that The city provides it to support creativity in various cultural and artistic fields.”

She added: "We monitor the best international practices in the field of establishing creative districts, and our goal is to develop Al Quoz Creative District to be an example to follow in this field in line with the aspirations of our leadership. The efforts of all partners in this project deserve thanks and appreciation, as they work in a team spirit and are dedicated to ensuring its implementation in accordance with The highest standards and by investing in the most innovative ways.”

The meeting was attended by the Director-General and Chairman of the Board of Executive Directors of the Roads and Transport Authority, Vice-Chairman of the Committee Matar Muhammad Al Tayer, Commander-in-Chief of Dubai Police Lieutenant-General Abdullah Khalifa Al Marri, Director-General of Dubai Municipality Daoud Al Hajri, and Director-General of the Department of Economy and Tourism in Dubai, Director-General of the Dubai World Trade Center Authority Hilal Saeed Al Marri. Mona Ghanem Al Marri, Director General of the Government of Dubai Media Office, Hala Badri, Director General of Dubai Culture, Hamad Al Mansouri, Director General of the Dubai Digital Authority, and Hisham Al Qassim, CEO of Wasl Asset Management Group.

integrated complex

Mattar Al Tayer said: "What was achieved in Al Quoz Creative District during the past year is an important step in translating the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, in transforming Dubai into a global capital for creators, and an integrated center that attracts creators from all over the world, to be the region." An artistic and cultural destination for tourists from inside and outside the country,” noting that the Roads and Transport Authority will add an aesthetic and creative character to infrastructure projects related to public transportation and flexible mobility, to be in harmony with the beautiful design identity of the components of the region.

For his part, Lieutenant-General Abdullah Khalifa Al Marri valued the launch of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Dubai Creative Economy Strategy, with the aim of transforming the emirate into a preferred destination for innovators from all over the world, and the capital of the creative economy by 2025, in order to achieve His Highness' forward-looking vision for the existing future economy. On knowledge and innovation.

He also praised the approval of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, the Al Quoz Creative District project with the aim of establishing an integrated creative complex that meets the requirements of creators from all over the world.

He stressed the keenness of the Dubai Police General Command to support the Al Quoz Creative Project with a package of initiatives, with the aim of enhancing its role in the creative economy and its positive effects on the entire economic system, and working to establish security to provide a safe environment that embraces creators and companies, as well as securing major cultural and artistic events.

studied plan

For her part, Hala Badri confirmed that the project has been proceeding since its launch according to the studied steps that were identified within the priorities of the “100 days” plan and the second phase plan of the project that were approved after the formation of the committee, adding: “The project is one of the most prominent projects that fall within the framework of the project. Achieving the objectives of the Dubai Creative Economy Strategy, which seeks to make Dubai the global capital of the creative economy.

The project has witnessed great interest from all partners since its launch, which is reflected in the practical steps that have been achieved on the ground, which demonstrate the importance of cooperation, fruitful partnerships and integration of efforts.

We are proud of this commitment from everyone, and we look forward to completing the next phases of the project as planned.”

Badri referred to the steps taken by the committee to coordinate efforts, follow up on all projects and take the necessary decisions, by developing an effective system to follow up on the progress of the project represented in the “leadership dashboard”, which is the first of its kind in terms of its coverage of several governmental and semi-governmental agencies, pointing out that the dashboard It enabled partners to be constantly informed of the project's performance stages.

Attractive destination

For his part, Daoud Al-Hajri said: “The urban analysis of the Al-Quoz creative area has been completed, the economic study and the comprehensive vision for it have been completed, and the planning alternatives have been developed. In order to make the area attractive to tenants of artists, and stimulating to investors at the same time, and Dubai Municipality is working in cooperation with government and private agencies concerned to take into account the final general plan of the project carefully studied points, including: Renovation so that the existing facilities are used instead of completely redevelopment, as well as construction on the existing elements of success, integrating efforts with existing initiatives in the region, and setting development programs to ensure a comprehensive and integrated response that supports the current and future contributions of these sectors, and gives the region a unique identity while preserving its character.”

For his part, Hilal Al-Marri said: “We are pleased with the promising results that have been achieved so far within the Al Quoz Creative District development project, and being able to reach the goals of the first year through the wise guidance of our wise leadership, as well as the continuous cooperation and coordination between partners from various parties that are making every effort. To achieve the Dubai Creative Economy Strategy, which is in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to transform Dubai into a global capital of the creative economy.”

He added: "The Department of Economy and Tourism in Dubai is committed to providing support for the success of this pioneering project, and for moving forward in its successive stages to achieve its goals, especially in light of Dubai's tendency to attract talented, creative people, to contribute to making Dubai the preferred city in the world for life, work and visit.

There is no doubt that such creative projects as Al Quoz Creative District, along with other initiatives that were previously launched to attract important segments of people such as golden residency, remote work, retirement in Dubai and others, will be important steps that will enhance Dubai’s development and creative march.”

leadership

Mona Ghanem Al Marri expressed her sincere thanks and appreciation to Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum for choosing the media office to join the membership of the Higher Committee for the Development of Al Quoz Creative District, stressing “the importance of the media’s role in promoting this vital project and introducing its objectives at all levels, whether locally or globally, and contribute to stimulating the necessary efforts to achieve its goals, as it represents a new positive dimension to Dubai’s global position, and a key element in activating the objectives of the Dubai Creative Economy Strategy, which aims to transform the emirate into a preferred destination for creators from all over the world, and the capital of the creative economy by 2025.

She said: "With the vision and directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Dubai seeks to achieve global leadership in various fields, the most important of which is the creative field by attracting the best talent and specialists, and creating the necessary climate to enable them to present their best ideas and innovations, in order to enhance Dubai's position. As a pivotal meeting point for competencies and creative thinkers from around the world, there is no doubt that the Al Quoz Creative District project represents an important step in this context, through the integration of roles in transforming this region into a unique model for the creative community capable of leading the global cultural scene.”

For his part, Hisham Al Qassem said: “We are honored to work with all stakeholders in the process of developing Al Quoz Creative District in the next phase, one year after its launch.

We are pleased to welcome the new members, with whom we will work as a team, to contribute together in supporting the leadership's directions to consolidate the role of this sector as a major contributor to the emirate's GDP, to be among the most prominent global cities in this field.

With the integration of the efforts of all members of the committee, we will be able to reach the desired results and support the next steps for this innovative project.”

In turn, Hamad Al Mansouri stressed that “supporting the Al Quoz Creative District project comes at the heart of Dubai’s digital strategy that is based on enabling all sectors to produce knowledge in all its forms, and digital knowledge in particular, as a modern human activity that enhances human happiness in light of digital transformations that affect various aspects.” life.

This is in line with our support for the creative economy strategy launched by our wise leadership to enhance Dubai World’s leadership and consolidate its position as the global capital of the creative economy.”

He added, "The Al Quoz Creative District project is a qualitative addition to the creative economy sector, as it embodies the spirit of integration and cooperation between government agencies and cultural and private institutions.

We at Dubai Digital Authority are happy to support this project, which relies on digital data and analyzes in line with the spirit of the times, and which contributes to continuous development based on outputs and impact on the ground.”

As part of the steps that have been taken to achieve the objectives of the “Creative Al Quoz” project plan, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, directed that tenants who renew or rebuild their properties, within the uses that serve the Al Quoz Creative District, be exempted from rents. For periods of up to two years.

"Dubai Culture" also provided the opportunity for craftsmen, talents and makers in the Al Quoz region to apply for a long-term cultural visa in order to empower and encourage them to settle, and to provide them with the opportunity to participate in the development process in the region.

Latifa bint Muhammad:

"We use our energies towards consolidating Dubai's position as a global creative center, and leaving a legacy of innovative projects that will provide a suitable environment for creators to enable them to succeed and develop."

"The efforts of the partners in the project deserve appreciation, as they work in a team spirit and are dedicated to ensuring its implementation according to the highest standards and by investing in the most innovative ways."

Project master plan

At the level of the general plan for the implementation of “Al Quoz Creative”, the urban analysis of the area has been completed, the economic study and the comprehensive vision for it have been completed, and the planning alternatives have been developed. It makes the area attractive to renters from artists, and stimulating to investors at the same time.

The final master plan of the project will take into account several carefully studied points, including: renewal;

So that the existing facilities are exploited instead of completely redevelopment, as well as building on the existing elements of success, integrating efforts with existing initiatives in the region, and setting economically viable development programs.

The general plan of the project will also include designing the urban space to meet the development needs required for activities, investment and individuals, studying the detailed financial model for Al Quoz area in light of the real estate market situation, setting a detailed program for uses and floor spaces, preparing standards for building development, and a public space development plan, as well as a program Implementation, development priorities, spatial stages and spatial indicators.

The activation of Street No. 6 as an attractive destination and a pedestrian-friendly environment, and the provision of meeting spaces that allow for a distinctive exploration experience, was studied.

By 2026, the master plan is expected to support the Al Quoz Creative District with facilities that will house 6,800 creatives.

infrastructure

A new bus service has been identified linking the Al-Safa metro station with the region, and the external packaging of buses for the region has been completed. The service will be launched this month. The designs for the street naming boards in the region have also been completed, and the external identity has been identified at the entrances to the region and its implementation has begun.

With regard to the Flexible Mobility and Transportation Integration Project, it is intended to enhance the integration of flexible transportation means that provide a stimulating and friendly environment for walking and cycling. The project will be implemented in two phases: In the short term, which includes linking Al Safa Metro Station and Al Quoz Bus Station in Al Quoz Creative District with pedestrian and bicycle paths and means of transportation. Individual transportation with a length of 3.5 km, the provision of three transportation centers, a bridge for pedestrians and bicycles on Al-Manara Street with an aesthetic character. In the long term, it will include expanding the scope of providing pedestrian and bicycle paths and individual transportation means with a length of 13 km to connect all major destinations in the region, in addition to equipping Versatile arenas for quick and major activities and events, adding new mobility centers, and providing elements for shading and cosmetic implants.

rain fly:

"The Roads and Transport Authority will add an aesthetic and creative character to infrastructure projects related to public transportation and flexible mobility, to be in harmony with the beautiful design identity of the components of the region."

Lieutenant-General Abdullah Al-Marri:

"Dubai Police is keen to support Al Quoz Creative with a package of initiatives, with the aim of enhancing its role in the creative economy, and working to establish security and safety to provide a safe environment that embraces creators."

Hala Badri:

"The project has been proceeding since its launch according to the studied steps that were identified among the priorities of the (100-day) plan and the plan for the second phase of the project, which were approved after the formation of the committee."

Daoud Al-Hajri:

"The urban analysis of the creative Al-Quoz area has been completed, the economic study and its comprehensive vision have been developed, planning alternatives have been developed, and the next steps have been identified."

Hilal Al Marri:

"Creative projects such as the Al Quoz area, along with other initiatives that were launched to attract important segments, are among the important steps that enhance Dubai's development and creative path."

Mona Al Marri:

"The media's role is important in promoting this vital project, introducing its objectives at all levels, whether locally or globally, and contributing to stimulating the efforts necessary to achieve its objectives."

Hisham Al-Qasim:

"We are working as one team, to contribute to supporting the leadership's directions to consolidate the role of the creative sector as a major contributor to Dubai's GDP, to be among the most prominent global cities in this field."

Hamad Al-Mansoori:

"The Al Quoz Creative District project is a qualitative addition to the creative economy sector, as it embodies the spirit of integration and cooperation between government agencies and cultural and private institutions."

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