[Explanation] Recently, Xi'an City has introduced a number of measures to support the recovery and development of the outdoor economy and night economy.
Under the premise of implementing normalized epidemic prevention and control measures, large-scale commercial enterprises are allowed to use the hardened plaza in front of their doors to carry out outdoor promotions in an orderly manner; support the use of urban public spaces to hold food festivals, coffee festivals and other themed promotions.
In front of a plaza of a commercial complex in Yanta District, Xi'an, some coffee shops that were originally hidden in the streets and alleys and indoors gradually converged into a market.
The dynamic music and the bursts of fragrance from time to time attract many people to come to "a taste of mellow".
As a "senior" coffee lover, Yan Nan often wanders between large and small coffee shops in Xi'an.
When he learned that the local "Coffee Life Festival" was going to be held, he came to "check in" as soon as possible.
[Concurrent] Yan Nan, a citizen of Xi'an
When I had access to coffee before, it was mainly in small shops, maybe in small shops.
For the first time, it is quite rare to be able to have so many homes in such an open place.
[Explanation] Such a "concentrated" coffee market not only makes consumers addicted, but also gives many coffee practitioners the opportunity to communicate closely.
Kangyang is a hipster in the "coffee circle" in Xi'an. With a "coffee cart" that can move anywhere, he has many "fans" online and offline.
In his view, this government-led "coffee festival" may be a good signal for the industry.
[Concurrent] Kangyang, a coffee practitioner in Xi'an
It happened that this time was a particularly good opportunity for us to come to such a large venue, and then with the support of the government here, and the support of the venue, we no longer had to worry about any management problems.
So this is, I think, a very good thing and a very good opportunity for us.
Maybe later, in the near future, there will be more and more cars like this, maybe we can go to more places.
[Explanation] According to the official introduction of Yanta District, Xi'an City, in accordance with the 2022 consumption promotion year and the annual consumption promotion activities, in order to fully release the consumption potential, the district organized this theme coffee festival.
This move is also an important measure to implement a package of policies to vigorously develop the outdoor economy, the night economy and stabilize the economy.
[Concurrent] Shao Shuang, Deputy Chief of the Commercial Management Section of the Commerce Bureau of Yanta District, Xi'an City
Since the outbreak of the epidemic, the District Commerce Bureau has actively guided the commercial enterprises in its jurisdiction to plan and carry out various themed promotional activities with novel contents on the premise of normalizing epidemic prevention and control and ensuring various safety.
Support qualified enterprises to carry out outdoor promotion activities, help coordinate urban management, market supervision, health and other departments, simplify the approval process for outdoor promotion activities, and shorten the approval time limit.
Encourage large commercial and trade enterprises to appropriately extend their business hours to enhance the economic vitality at night.
It is hoped that this form will further stimulate the consumption potential of our district, promote consumption replenishment, and enhance business popularity and business spirit.
[Explanation] Xi'an officials said that in the next step, all relevant departments will increase their efforts, take effective measures, highlight their own characteristics to promote consumption promotion, and inject consumption vitality into the city.
Reporter Party Field Zhang Yichen reported from Xi'an
Responsible editor: [Li Ji]