Why more and more young people fall in love with "going to the market"
Steaks, sandwiches, coffee, handmade accessories... On June 11, an "exotic" market was held in Somerset Youth Olympic International Community in Nanjing. Multinational cuisine and cultural and creative handmade products attracted many young people to "go to the market" .
This weekend, all kinds of creative markets were launched in various corners of Nanjing City, with "fashion sense" and "fireworks" coexisting.
The revival of urban "bazaars" is both a return to tradition and an extension of innovation. Will it become a powerful tool to stimulate urban consumption?
Yangzi Evening News/Ziniu News reporter Xu Jing
Original innovation attracts
On June 11, the 3rd Nanjing Youth Olympic International Community Enjoy Life Festival and the first anniversary of the establishment of the International Public Welfare Volunteer Service Alliance was held in Somerset Youth Olympic International Community, Shuangzha Street, Jianye District, Nanjing City. Fashion show, taekwondo, singing and dancing The performances continued one after another, and children of different nationalities and skin colors took to the stage to show their talents.
A reporter from the Yangtze Evening News saw at the scene that there were nearly 60 stalls in the concurrent market, which were divided into several major sections such as food and beverages and original handicrafts.
The students, parents and community residents who came to participate in the activity all felt that they not only experienced the cuisine of different countries, but also learned about the local culture and increased their knowledge.
"The market is a stall, but it does not sell street stall goods." At the scene, Ms. Wang summed up the charm of the market in her eyes.
She feels that the biggest gain of visiting the market is that in addition to instant consumption on the spot, she can "plant grass" for many items every time.
Most of the stall owners who come to the market to set up their stalls have their own Taobao stores or offline stores. "If I think the product tastes good or the design is interesting, I will also look for offline stores or Taobao stores to pay attention."
"Three or four days after setting up the stall in the market, the number of visits to my Taobao store increased by about 50%." A store owner selling cultural and creative peripherals told a reporter from the Yangtze Evening News.
Another stall owner told a reporter from the Yangzi Evening News that she is a designer, and some of the accessories she sells are handmade by herself, not something that can be found on Taobao. I hope buyers can see the value behind it, not just pay attention to it. Price, "The market is more like a place to make friends. Sellers hope to meet people who understand the goods and develop into loyal customers."
The sense of intimacy is not found in online shopping
Recently, a market wave has been set off in major tourist areas, creative parks and business districts in Nanjing.
A shopping mall in Jianye District, Nanjing City, opens a "camping market" every Friday, Saturday, and Sunday evening. Tents, evening breezes, and music attract many young people to "check in".
"All major business circles regard offline activities such as markets as a means of attracting passenger flow and promoting consumption." The person in charge of the market department of the shopping mall told a reporter from the Yangzi Evening News.
"I feel that the market has a magical power. Each stall has its own uniqueness. You never know what unexpected gadgets will be in the next stall." said Ms. Zhu, who brought her 6-year-old daughter to the "market". , the small market condenses the culture and fireworks of a city, and accepts customers with different needs.
The trunk market in Wumadu Square is very popular on the Internet platform.
It is reported that this is the first company in Nanjing Trunk Market. There are more than 200 car owners in the fleet, and all car owners have to undergo strict audits, and even have requirements on the decoration of the trunk and the selection of products from different booths.
Last weekend, Ms. Ding's family of three came to Wumadu Square to check in. She found that in the market, most people do not have a specific purpose of purchasing, and the content of leisure and entertainment will be higher, and most of the market stall owners come from Non-mall brands bring consumers a space for "purchasing goods", "buyers and sellers can chat and bargain prices, this friendly atmosphere between people is precisely what big shopping malls and online shopping do not have. ."
Top market brands surfaced
How hot is the market?
According to the "2020 Annual Report of Commercial Real Estate Chronicles", according to incomplete observations, in 2020, more than 1,000 market-related themed events will be held in many shopping malls across the country.
Literary, fashionable, cutting-edge, roasting, brewing coffee, talking about environmental protection... Market brands with different characteristics have emerged one after another, and some leading market brands have been formed in the market.
Industry insiders believe that a mature market brand is no longer just a simple organizer.
Take "Wood Eat Toke" and "Fanji" as examples. Now, they can not only carry out cross-border cooperation with brands, but also provide planning services behind the scenes, and even lead independent brands to do activities together.
The revival of the market and the growth of market brands will bring more opportunities for emerging and independent brands.