Under the pressure, new business opportunities for home furnishing flashed
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Logistics and distribution are difficult to track, industry concentration is low, prices are opaque, and quality is not guaranteed... Consumers often encounter these problems when purchasing household items.
Starting from these pain points, the home furnishing industry is striving to seek breakthroughs.
With the strong rise of online channels, the emerging new business opportunities have also allowed home furnishing companies under heavy pressure to see the future.
On June 2, the award ceremony of the "30 Years of Home Furnishing in Chongqing" large-scale theme event organized by relevant government departments and industry associations in Chongqing was held in Yuzhou Hotel.
Shancheng, which has produced many national well-known home furnishing brands, aims to look back on the past 30 years of history and create a new business card for "Yupai Home Furnishing".
In recent years, due to the impact of the epidemic and the drag from the real estate market, the overall trend of the home furnishing industry has been sluggish.
However, with the popularization of the Internet, smart phones and online transactions, people's consumption habits and consumption scenarios have undergone tremendous changes, from outdoor to soft furniture, from leisure to medical furniture, especially online channels are rising strongly and constantly flashing. The new business opportunities have made the home furnishing enterprises under heavy pressure see the future.
Make your home more comfortable and add value
When you go home and open the door, the smart speaker will say hello to you and automatically play a relaxing and pleasant music; the shoes and clothes put into the shoe cabinet are automatically sterilized and deodorized; the lights and air conditioners are automatically adjusted to the most comfortable state... On June 5, the reporter experienced such a "smart world" at the Smart Home Exhibition and Experience Center of Chongqing Smart Home Industrial Park.
With the increasing popularity of smart home, sweeping the entire industrial chain of large home furnishing, Chongqing Smart Home Industrial Park, located in Kaizhou District, has built a modern standard workshop of 460,000 square meters, an accessory market of 12,000 square meters and a logistics area of 10,000 square meters. market.
At present, there are more than 80 home furnishing enterprises above designated size in the industrial park, with an industrial output value of 7 billion yuan and employment of more than 5,000 people.
"Chongqing Smart Home Industrial Park is expected to become the smart factory with the largest scale, the most complete categories, the highest level and the greatest influence in the central and western markets in the future."
The relevant person in charge of the industrial park told reporters.
In recent years, with the widespread application of big data, Internet of Things, and mobile Internet in family life, fashion, intelligence, beauty, convenience, and light life have become more and more sought after and loved by young consumers.
Chongqing Elektra All-Aluminum Smart Home Co., Ltd. followed the trend and started the whole-process operation and management of R&D, design, production and sales of professional all-aluminum smart home.
"Through the Internet of Things and the mobile APP system, intelligent lighting, ambient temperature, humidity detection, infrared sensing, and safety prevention and control systems are integrated into the all-aluminum home furnishing system." said Liu Bin, chairman of Elektra.
After more than two years of refinement, the intelligent and smart Meiju fashion cabinets, intelligent lifting coffee tables, office desks, filing cabinets and other products innovatively developed by the company have been favored by the market and consumers.
It is understood that smart home has been developed for more than 20 years since 2000, and now it has entered the 4.0 stage. Huawei, OPPO, vivo, Xiaomi and a number of home appliance manufacturers have already laid out, among which Huawei has developed from the underlying protocol, network connection, to hardware equipment are involved.
For He Zeyou, chairman of Chongqing Zesen Technology Group, Zesen Technology and Huawei are working together to deploy new areas of home furnishing and promote Huawei's whole-house intelligence to enter the Chongqing market. It is a two-way empowerment with the Internet of Everything as the core.
He Zeyou told reporters that Huawei's whole-house intelligent "1+2+N" system is a family "smart brain" that integrates learning, calculation, and decision-making. The infinitely scalable Hongmeng system ecological chain can also be used frequently, making the home more comfortable and more value-added.
Starting from the pain point, looking for breakthroughs in the home furnishing industry
When the reporter visited the home furnishing store, he also found that there are still very few products with high appearance and high cost performance. The market is flooded with products with similar designs and lack of vitality.
Behind this is the lack of product design capabilities and the slow response of the manufacturing industry to changes in user needs.
In fact, many furniture factory owners started from small workshops and brought in a few fellow villagers at random. There is no need to prepare various equipment such as fire fighting, paint, environmental protection, and vacuuming. It is the business of the front shop and the back factory.
Various factors have led to anyone who can come to the furniture industry to get a share of the pie, which further aggravates the degree of industry dispersion.
Enterprise listing is a hot word in the furniture industry in 2021.
However, the reporter found that some companies were reported to be suspected of tax evasion, and some companies did not rise as expected in their stock prices after they went public, and some furniture companies were delisted due to financial fraud. A wake-up call sounded.
"From the very beginning, we have abandoned the simple and extensive furniture production and processing methods, actively injected scientific and technological strength, integrated intelligent elements, and deeply integrated informatization and industrialization." Yi Bingzheng, head of Chongqing Smart Home Industrial Park, said that design changes consumption The Three Gorges Smart Home Design and Research Institute established in the park adopts the method of "government setting up the platform and market operation", equipped with a research and development team of more than ten people, and spends huge sums of money on product research and development.
According to statistics, the proportion of national wooden furniture manufacturing enterprises is as high as 64.65%.
Almost "uniform" wooden furniture has led to huge demand for wood, and the variety of wood, the quality of employees, and the quality of craftsmanship are uneven, resulting in a mix of key markets.
The reporter found that with the enhancement of consumers' awareness of environmental protection, many people no longer have the traditional concept of "non-wood is not furniture", and metal furniture is not easy to deform, anti-corrosion, moisture-proof and ant-proof, which is very attractive to the new generation of consumers.
"Under the background of environmental protection and dual-carbon economy, aluminum home furnishing products are quietly rising with the characteristics of light weight, environmental protection, and recyclability, and there is an aluminum home furnishing industry cluster of up to 100 billion yuan." Secretary General of Chongqing Home Furnishing Industry Chamber of Commerce Ding Jichao said that at present, Chongqing Jiangjin, Jiulongpo, Beibei, Qijiang and other districts and counties are vigorously promoting the construction of aluminum home furnishing industrial parks.
Grasp the new wind and promote the industry to take off again
According to iiMedia Research, in 2021, the global home furnishing market will be worth $496.5 billion, and the total smart home will exceed $100 billion.
At present, the scale of China's smart home market is 100 billion yuan, and it will still maintain a growth rate of more than 10%. It is expected to exceed 800 billion yuan in 2025.
iiMedia Research Consulting analysts believe that the smart home consumer market will be full of vitality.
According to Tianyancha data, there are currently nearly 160,000 smart home companies in my country, and dozens of financings have occurred on the smart home track since last year alone.
Up to now, more than 300 smart home related companies in my country have generated financing events.
"The smart home industry has a long industrial chain, wide penetration and strong driving force, and is the best application carrier in the context of the Internet of Things."
He Zeyou said that their Huawei Whole House Intelligence is controlled by the host, which can collect data independently, and make corresponding command output according to the user's living habits.
At the same time, all smart devices that can be connected to the Hongmeng system can be controlled by the "Smart Life" APP in a unified manner, forming a full-scene smart ecological chain.
Finished furniture has always been resistant to customization, but by the spring of 2021, many finished furniture companies have completed the transition to customized thinking.
Taking advantage of its own advantages and participating in the competition in the customized market has become a new blue ocean for finished furniture enterprises.
Chongqing Delang Furniture Co., Ltd. is a whole-house furniture customization enterprise integrating R&D, design, production and sales. In March last year, Delang Gaoding Store was officially completed, making it a balsa wood that has attracted much attention in the national customization industry. Custom branding.
At present, there are more than 160 dealers in the country, and the operating income is increasing year by year.
Huang Chongqing, the company's chairman, said frankly that the whole-house customization industry is an inevitable trend of market development.
However, if the whole house customization industry does not solve the criticized problems such as price, process and after-sales service, it will definitely chill the hearts of consumers.
"Not only customizing a certain product, but customizing a space and customizing a life solution to meet the greatest needs of consumers, such customization may be the next outlet for the home furnishing industry."
Huang Chongqing said.