The three-day film Dragon Boat Festival has ended. The total box office of 178 million in three days seems to be tepid, but the film market has shown a positive trend.

Youth and childlike innocence

　　According to the professional version of Maoyan Movie, the box office of the Dragon Boat Festival (June 3 to June 5) in 2022 will reach 178 million, surpassing the Qingming file (122 million), which is also a three-day holiday.

Judging from the box office comparison over the same period, this year’s Dragon Boat Festival is significantly different from 468 million in 2021 and 785 million in 2019. The shortage of new films is the main reason for the lack of momentum in the schedule.

　　Before the start of the Dragon Boat Festival this year, the police and gangster film "Hunting" starring Wang Qianyuan was announced to be withdrawn, and "Broken Bridge" originally scheduled to be released on the Dragon Boat Festival was also announced to be postponed to the summer.

The only new films remaining in the schedule are "Secret Love: Orange Life in Huainan", "After I Met You", and the screened cartoon "Undersea Column Movie 2", etc. The number and types of films in the schedule are not rich.

　　"Secret Love: Orange Born in Huainan", which topped the box-office list on the Dragon Boat Festival this year, had a box office of 48.167 million during the schedule. Due to the temporary change of file, the film gained a wave of audience expectations before its release.

"Secret Love: Orange Born in Huainan" is adapted from Chang'an's novel of the same name in August, and tells the story of the long-distance love run between Luo Zhi (played by Zhang Xueying) and Sheng Huainan (played by Xin Yunlai).

The original work "Secret Love: Orange Born in Huainan" has been adapted into TV series and online drama versions many times. This movie version has made great changes to the heroine Luo Zhi's character and key plot, and the look and feel is more healing, and has received a lot of praise. .

The same type of "After Met You" only received 12.3 million box office in 3 days after its release, ranking 4th in the box office during the period.

The film, starring Huang Yao and Liu Xun, is a love story narrated by the flow of life.

　　In addition to youth romance films supporting the overall situation, cartoons also performed strongly during the schedule.

The Hollywood animation "Bad Guys", which has been released for more than a month, ranked second with a box office of 41.56 million during the schedule. The current total box office is 238 million, making it the champion of imported films in 2022.

This year's Dragon Boat Festival also featured a number of animated films that were screened ahead of time, including films such as "Little Undersea Column Movie 2" and "Happy Superman's Heart of Heroes". Among them, "Little Undersea Column Movie 2" currently has a total box office of 14.63 million Yuan, has accumulated a lot of popularity for the official release of the summer file.

　A wave of new films warms up for the summer

　　According to the reporter's review, since 2015, the total box office of the Dragon Boat Festival can generally be maintained between 500 million and 900 million, and large-scale films are the main box office during the period, such as "Warcraft" in 2016, and "Pirates of the Caribbean" in 2017. 5", 2018 is "Jurassic World 2", 2019 is "X-Men: Dark Phoenix" and "Godzilla 2: King of the Monsters".

This year, most of the new films are staggered and released on the Dragon Boat Festival, resulting in the overall box office of the Dragon Boat Festival this year is not as good as in previous years.

　　Although the Dragon Boat Festival box office is tepid, the current movie market is generally improving, and data such as the total box office and theater operating rate are also steadily picking up.

According to statistics from the Lighthouse Professional Edition, as of June 5, the total number of operating theaters nationwide has reached 9,484, with an operating rate of 78.4%.

It is worth mentioning that the current recovery performance of the sinking market of the film industry is better than that of first- and second-tier cities.

During the Dragon Boat Festival, the box office revenue of third- and fourth-tier cities was 75.09 million yuan, which has recovered to about 40% of the same period last year. The Dragon Boat Festival has played a role in "warming up" the summer season at the market level.

　　Before the arrival of the summer season, a large number of new films have returned one after another.

"Jurassic World 3", which will be released simultaneously with North America on June 10, may become an imported blockbuster that will accelerate the recovery of the movie market.

The first part of the series was released in China in 2015 and won a box office of over 1.4 billion. "Jurassic World 2" released in 2018 received a high box office of 1.69 billion.

"Jurassic World 3" jumped out of the previous work's setting of storytelling around an island. It opened four years after the destruction of Nublar Island. Dinosaurs escaped from Jurassic Park and lived with humans all over the world.

In the trailer, the pterosaur attacked the plane, and the Tyrannosaurus rex appeared in the city, and the shocking visual effects were exciting.

As of June 5, the number of people who want to watch the film has reached 330,000. If "Jurassic World 3" can trigger a movie viewing craze, it will increase the confidence of more filmmakers to set the file.

　　In addition, there will be a wave of new films in June to lead the film market to pick up.

The suspenseful film "Project Genius" starring British actor Daniel Radcliffe will be released on June 10, and "A Week of Friends" starring young actor Zhao Jinmai will lead the audience to "return to the world" on June 25. High School Campus".

　　Reporter Song said