Sino-Singapore Jingwei, June 4th (Niu Chaoge) This Dragon Boat Festival holiday, have you gone camping?
Sony SLRs, GoPros, DJI PTZs, projectors, astronomical telescopes... These things that seem to be not related to camping have cost camping enthusiast Yingzi over 10,000 yuan. "I didn't expect that the end of camping is actually they!"
"In the beginning, I spent more than 5,000 yuan to buy a camera for camping. In the middle, I bought a projector and an astronomical telescope with a unit price of more than 1,000 yuan. Recently, I spent 2,500 yuan to buy a GoPro. It is not a stable device. The total cost is more than 10,000 yuan." Yingzi calculated such an account.
At the same time, Yingzi also has a complete set of camping equipment including tents, canopies and other products, and the total cost of these equipment is 3,000 yuan.
Regarding Yingzi's consumption of projectors and cameras, Lulu, who is also a camping enthusiast, expressed her understanding very well. "If you go out camping, if you don't make a film, you will waste your beauty." She said.
"Without the film, who is camping?"
Yingzi has seven years of camping experience. When Zhongxin Jingwei contacted her, Yingzi was purchasing ingredients for the next day's camping activity.
She has her own views on camping, "At first, camping focused on relaxing the body and mind. Simple tents, squatting on the ground for barbecues, and a little more particular about bringing a set of tea sets. Drinking tea, watching small water, and chatting for a while, The most important thing is to be able to take a nap away from the city."
Photo courtesy of the interviewee
Yingzi said that now it is "exquisite camping", the focus is on the characters who appear on the camera, and everything serves for the sense of experience and the desire to share.
"Around the middle of 2021, there will be very exquisite camping sharing posts on social platforms, 'egg roll' long table, moon chair with full design, minimalist 'sky curtain', and handsome guys and beauties appearing on camera We...judging from the photos, the atmosphere is full."
Sino-Singapore Jingwei searched on social platforms with camping as the key word, and all kinds of "net celebrity" equipment came into view, followed by tutorials and filter parameters:
"The moon chair can be shot in many poses; standing and sitting inside and outside the sky can be good for filming, and pay attention to the composition when shooting overhead."
"Check the weather in advance, the sun is the best; buy the fruits you want to eat, and the ones with bright colors will be better; you should consider whether the colors of the food and props are the same as the clothes."
"Wearing clothes with a stronger sense of color jump can distinguish it from the green of the sky and lawn."
"Exposure +38, Contrast +24, Saturation +14, Sharpen +20, Color Temperature +22, Hue +14, HSL (green) Hue -90."
Regarding the sharing of the above tutorials, Lulu agreed, "Has the film been released or not is the only criterion for evaluating the quality of a camping camp, and the other criterion is the number of likes after the film is released," she said.
Respondents agreed that an advanced camping experience is inseparable from a "sense of atmosphere".
"Last time I went camping, in addition to my camping equipment, I also brought a bottle of red wine. The wine glass swayed very well, but I didn't drink a drop of wine because I drove here because of 'one drop of wine for the driver, two lines of tears for my family'. " said Lulu.
In addition to open-air movies, observing the moon or the stars is a common practice in camping.
Yingzi introduced that she bought a projector and an astronomical telescope that can be used outdoors, of which the projector is 1,500 yuan, and the telescope is entry-level, about 1,000 yuan.
"Ordinary projectors are not suitable for camping, because projectors used outdoors need to have their own power supply." Yingzi said.
Camping, bringing goods for digital products
With the "sense of atmosphere", the camera equipment has to keep up. In this link, the most professional is Lulu.
She has multiple camera devices such as iPhone, camera, GoPro, etc. to easily take photos on different platforms.
"Different platforms have different high-level senses. Weibo has to post live animations. I have been taking photos with iPhone XR. Although the phone has changed models, I have kept the XR in order to take pictures. Xiaohongshu has serious internal curls and was taken with a camera. The photos are more high-definition and more professional. There are many acquaintances in the circle of friends, and the retouching should not be too ruthless, the realism is very important. GoPro is used to shoot Vlogs and put them on video platforms such as station B and Douyin.” Lulu said.
After some inventory, in the seven years of camping, Yingzi bought a lot of photo equipment.
"The camera was bought earlier, for more than 5,000 yuan. The GoPro was recently bought for 2,600 yuan, and there are other stable devices like the DJI gimbal." Yingzi said.
Yingzi's cameras and accessories.
Photo courtesy of the interviewee
After Nanzi fell in love with camping, she also embarked on the road of buying equipment, "I started camping at the end of last year and bought a camera to record my life. It's about 7,000 yuan, and it's okay to take pictures, but if you want to shoot videos and make Vlogs It’s inconvenient, so I’m going to buy a small action camera in the near future.”
More importantly, these consumers are a group of people with a high desire to share.
They will communicate with each other about "planting grass", and even share a complete list on social platforms, from uses to brands to purchase links.
Sino-Singapore Jingwei searched on a social software with the keyword "camping camera", and there were more than 7,400 posts introducing camera styles.
As of press time, Yingzi's equipment sharing posts on social platforms have received 3,755 likes and 4,088 favorites.
Camping is a hot spot, and it is possible to drive sales if you rub it, which has also been realized by the merchants.
Some projectors will put the label of "camping projection" in a prominent position, and in the pre-sale of the 618 shopping festival, the projector was bought by consumers and ranked first in the pre-sale list of portable projectors.
Introduction to camping projectors.
Source Taobao
The staff of the brand told Sino-Singapore Jingwei that many people came to inquire whether the projector is suitable for camping, and most of them were concerned about the parameters.
When asked how many camping-related inquiries can be made in a day, the staff member said "uncountable".
(Sino-Singapore Jingwei APP)
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