[Sight] The era of online drama "Certificate to Work" is here
When the title of the film is played, a "green-bottomed dragon head" sign will appear. Having such a "dragon sign" means that the film has obtained a license to enter the market.
Now, the "Dragon Logo" of the web drama has also come.
According to reports, since June 1, online dramas and online movies officially have "Internet drama distribution licenses", which are called "web labels".
It is reported that the title of the license uses the words "Internet audio-visual" as the main image, with vermilion as the background color, and the duration is 5 seconds.
Recently, the first online drama "Showdown" and the online movie "Leaves on the Golden Mountain" to obtain the "Internet Drama Distribution License" have been launched successively.
Before the emergence of "webmarks", the registration system for online dramas was implemented.
With the rapid development of the industry, "unlicensed operation" also brings many hidden dangers.
Especially in recent years, the output of online audio-visual programs has been increasing and the influence has been expanding, but the broadcasted works are mixed, which makes it more and more necessary to continuously strengthen the management of online audio-visual programs.
The launch of a "new identity" for online film and television dramas is an important measure to establish online audio-visual industry standards and build a long-term mechanism.
The audience is the most direct beneficiary after the appearance of the "web logo".
In recent years, the audience's taste and artistic aesthetics have been continuously improved, and the standards for online film and television dramas have also been raised, and the online label means that this online film and television drama has been reviewed, which is the first pass for the audience.
"Netmark" is also conducive to promoting online film and television works from "barbaric growth" to the direction of high-quality products.
It can prevent the online platform from becoming the circulation of bad and even vulgar cultural products, protect the rights and interests of the main creative team of online dramas, stimulate the enthusiasm of creators, and urge those self-broadcasting online platforms to launch more online audio-visual products.
With the "web label", online film and television works are no longer "lower class" than those broadcast by cinemas and TV stations.
For the producer, striving for a "web label" will motivate it to deepen its cultivation in the content field and develop towards a more refined and standardized direction.
The online logo will also prompt more talents to enter the field of online audio-visual, and inspire them to produce more thoughtful, down-to-earth, and popular works.
At the same time, the implementation of license management will also help to further improve the social influence and recognition of domestic online dramas, and help online film and television dramas to better protect their rights and expand overseas communication channels.
Obviously, online film and television dramas will be "certified for employment" in the future, which will further standardize the management of the online audio-visual industry, which means the arrival of a more professional and standardized online audio-visual era.