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Sheryl Sandberg: The female Facebook star is leaving
Audio 04:13
Sheryl Sandberg, number 2 of Meta, has just resigned.
GETTY/AFP/File
By: Alexis Bedu Follow
4 mins
He's an American tech star.
Sheryl Sandberg, number 2 of Meta, the former Facebook announced her resignation on Wednesday after 14 years of service and various responsibilities within the Silicon Valley giant.
Advertising
She will be missed by Mark Zuckerberg who writes it in his goodbye message.
The big boss of Meta was very close to Sheryl Sandberg.
Upon his arrival in 2008, he entrusted him with essential tasks, in particular the development of Facebook's advertising activity.
She is the one who invents the way to make money on the social network.
“
She just made Facebook profitable.
She succeeded, thanks to her previous experience at Google, in monetizing the community, the audience of Facebook.
It introduced all the targeted advertising that we see, which obviously contributes to Facebook's profitability, which later made it possible to buy out competitors who could themselves threaten Facebook
," explains Jean de Chambure, digital strategy consultant at the firm. JDC Advisory.
Sheryl Sandberg also oversees communications and public affairs activities.
True right arm of Zuckerberg, she brings Facebook to the top.
Between his arrival and his departure, the social network went from 100 million to 3.5 billion users.
A “corporate feminism”
An influential woman then an inspiring woman, she became a symbol of success in the eyes of many American women.
Sheryl Sandberg publishes
Get Involved,
her first book, in 2013 where she encourages women "
to get moving
"
to successfully reconcile family life and professional career.
“
Message number 1: sit down at the table!
A short time ago, at Facebook we received a member of the government.
There were two women with him who, moreover, have important functions in his ministry.
I said to them "Come on, sit at the table" and they sat at the side of the room.
If you ask men why they do a good job, they'll tell you: Because I'm awesome, women will tell you that someone helped them, that they were lucky and that they worked hard .
You don't get a promotion if you don't believe you deserve your success
,” we hear.
A "corporate feminism" far from being spared by critics, but which propels her a little more to the forefront.
She becomes a Silicon Valley star.
A force of resilience too, when her husband died suddenly after a bad fall in 2015, she moved all of America.
Criticized during the Cambridge Analytica case
His career at Facebook has not been all successes
.
She is Mark Zuckerberg's first bastion when various scandals and controversies explode.
In particular the Cambridge Analytica
affair
in 2018 in which millions of American Facebook profiles are recovered by a provider of Donald Trump's digital campaign.
“
She was at the helm, she held the Facebook ship and she protected Mark Zuckerberg.
What she protected was also everything she had built.
Facebook's advertising model is his, but when there was the Cambridge Analytica scandal, it was also his own way of having structured all this monetization of the social network that could be called into question
. adds Jean de Chambure.
Since this episode, the star of Sheryl Sandberg has gradually lost its splendor.
His departure comes as Meta is not at its best, while the shift to virtual reality remains unclear.
This is what can explain her resignation according to Jean De Chambure: “
Does that mean that she does not necessarily believe in the monetization of the metaverse?
Certainly, Facebook and Meta need a second wind to develop their strategy in this area, which for now is exciting, but a bit virgin.
You can't bet on an advertising strategy right away, since the audience isn't there yet.
»
His resignation did not surprise Silicon Valley.
She will be replaced by Javier Olivan, a 44-year-old Spaniard who until now has been responsible for the group's international growth.
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