China News Service, Changsha, June 2nd (Xiang Yipeng) On the evening of June 1st, the 2022 "Cultural and Natural Heritage Day" Hunan Province Intangible Cultural Heritage Promotion and Exhibition Home Event and the 3rd Hunan Intangible Cultural Heritage Shopping Festival will be held in the rain. The Intangible Cultural Heritage of Flowers Museum was launched.
The reporter learned from the scene that up to now, Hunan has 137 national representative projects, 410 provincial representative projects, and 166 intangible cultural heritage workshops. The indicators such as quantity and marketization are higher than the national average.
In the evening, intangible cultural heritage workshops and intangible cultural heritage enterprises publicized and displayed nearly 100 intangible cultural heritage projects through a combination of online and offline methods, including traditional food, traditional handicrafts, cultural and creative products, etc.
At the scene, handicrafts such as Tujia brocade, Liuyang summer cloth, Yuezhou fan, dragon mustard straw mat, and Chinese hat are exquisitely made. Hanshou rice cakes, Baoqing pig blood balls, Dongan chicken and other delicacies are highly sought after.
An online event will be held to promote Hunan intangible cultural heritage.
A number of intangible cultural heritage workshops, time-honored brands of intangible cultural heritage, and online stores of intangible cultural heritage enterprises offer discounts, and rely on Alibaba, JD.com, Douyin, Kuaishou and other e-commerce platforms to push them centrally.
At the same time, 75,000 yuan of intangible cultural heritage consumption coupons were issued free of charge to stimulate the vitality of the intangible cultural heritage market and let the people share the achievements of intangible cultural heritage protection.
"Since 2020, Hunan has built an online platform and launched more than 200 kinds of intangible cultural heritage products. Among them, products such as cultural and creative bags made of Dong Jin, a national intangible cultural heritage project, are very popular among consumers." According to Jingdong Hunan Intangible Cultural Heritage According to Yang Jie, the person in charge of the mall, the intangible cultural heritage shopping festival has opened up a live broadcast channel, and there are live broadcast events every night.
"We have prepared a variety of intangible cultural heritage products such as underglaze colored porcelain, Hunan embroidery, and bamboo weaving, and invited intangible inheritors to serve as anchors to promote."
On the site of the launching ceremony, the Hunan Provincial Department of Culture and Tourism released the Hunan intangible cultural heritage promotional video, and also held the awarding ceremony of the fifth batch of national representative projects in Hunan Province.
Last year, 19 projects including the legend of Laosicheng, Jiahe companion's marriage song, Wujiaquan, and Junshan silver needle tea production skills were selected as the fifth batch of representative projects of national intangible cultural heritage.
It is reported that after the launching ceremony, 309 online and offline activities will be held across the province to create a strong "cultural and natural heritage day" atmosphere and promote the development of intangible cultural heritage globally.
In order to build a publicity and display platform for children who love intangible cultural heritage, the 12-day "Zi Zizi · Children's Intangible Cultural Heritage Theme Art Exhibition" was also opened simultaneously on the same day. 72 exquisite and wonderful children's intangible cultural heritage works from many primary schools participated in the exhibition. Eight intangible cultural heritage techniques including tie-dyeing, patchwork, shadow play, movable type printing, and paper-cutting were displayed.
At the same time, the "Intangible Cultural Heritage Cloud Classroom" has also been opened to teach the public intangible cultural heritage skills and popularize intangible cultural heritage knowledge.
It is understood that this event is sponsored by the Hunan Provincial Department of Culture and Tourism, and undertaken by the Hunan Provincial Intangible Cultural Heritage Protection Center, the Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, and the People's Government of Yuhua District, Changsha City.
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