China News Service, Beihai, June 2 (Yang Chendi and Li Qiang) China has a long history and rich cultural heritage.

ASEAN countries also have their own unique history and culture and rich collections of cultural relics.

How to realize the "activation" of cultural relics?

At the 17th China-ASEAN Cultural Forum held in Beihai, Guangxi on the 2nd, cultural officials from China-ASEAN hoped to strengthen cooperation and rejuvenate ancient civilizations through digital technology.

  Zhang Xu, Vice Minister of the Ministry of Culture and Tourism of China, said in a video speech at the forum that the Chinese government attaches great importance to the protection of cultural relics and the construction of museums, as well as the creative transformation and innovative development of cultural heritage.

In recent years, China has made continuous progress in the construction of museums and venues, cultural relics protection, collection research, exhibitions, open services, education and communication, and international exchanges.

Zhang Xu, Vice Minister of Culture and Tourism of China, delivered a video speech at the forum.

Photo courtesy of the organizer

  At present, China and ASEAN countries are faced with the common task of "activating" cultural relics and promoting the development of cultural and creative industries.

Zhang Xu emphasized that China is willing to join hands with ASEAN countries to strengthen exchanges and cooperation in museum operation and management, museum cultural relics exhibition, cultural relic digitization, cultural heritage protection, cultural and creative industry development, etc. The "Five Homelands" of peace, tranquility, prosperity, beauty and friendship make new and greater contributions.

  In recent years, China has carried out various forms of cultural relics "activation" practice exploration with ASEAN countries.

Cambodian Minister of Culture and Arts Pensagna said that for a long time, China has been assisting Cambodia in promoting the restoration of Angkor historical sites, and promoting cultural exchanges between the two sides through films, exhibitions, touring performances, etc., to explore the development of cultural and creative industries. More possibilities.

  Pensagna said that digital technology can not only improve people's understanding of cultural heritage, but also help promote regional economic recovery after the epidemic, and drive the development of the digital economy and cultural and creative industries.

"China has a lot of experience in the sustainable development of cultural heritage and is showing its splendid culture through digital channels, which will be valuable lessons for ASEAN and Cambodia to learn from."

  Thai Deputy Prime Minister Wisanu agreed.

He said that cultural relics are "bridges" left by ancestors for future generations to communicate with them. "Activating" cultural relics will not only help the world better understand the new vitality of ancient cultural relics, but also help to explore the infinite behind the cultural and creative industry. potential.

  "To make cultural relics really 'live', we must make good use of digital technology." Wesanu believes that projects such as "Digital Dunhuang", "Digital Forbidden City" and "Digital Museum" developed by China use digital technology to "animate" cultural relics. The related digital collections derived from it further stimulate the development vitality of the cultural and creative industry.

"We hope to carry out all-round cooperation between Thailand and China in the 'activation' of museum cultural relics and the integrated development of cultural and creative industries through the use of big data, artificial intelligence and remote sensing technology."

  How to bring the cultural relics that were originally quietly displayed in the museum into the lives of ordinary people is a common issue faced by China and ASEAN countries.

In recent years, the National Museum of Malaysia has launched an augmented reality (AR) project, which allows the public to see information on 28 selected collections in the museum through 2D and 3D AR technology.

Malaysia has also successfully completed the digitization of 24 rare books from the Perak Museum collection.

  "The virtual exhibition connects the public with the museum in an immersive, interactive and virtual space. Not only does it help educate the public about the significance of the collection, but it also allows them to learn and appreciate Malaysia's history, heritage and culture." Malaysia’s Minister of Tourism, Arts and Culture, Datuk Seri Nancy Sukri said that Malaysia looks forward to carrying out exhibition cooperation, expert training and related exchange projects with China to jointly promote the prosperity of Malaysia and China’s culture and the development of cultural and creative industries.

  Muhajir Efendi, Coordinating Minister of Human Development and Culture of Indonesia, and Chen Dehai, Secretary-General of the China-ASEAN Center, also expressed their hope in their video speeches that ASEAN and China should follow the development trend of the digital age, strengthen policy exchanges and experience sharing, and conduct in-depth research on human resources. The relationship between cultural relics, protection and utilization, tradition and innovation has enabled the people of both sides to know each other, befriend each other, and integrate with each other, so as to jointly create a better world civilization.

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