[Cultural Analysis] How can cultural and excursion tours stay in the "top stream" for a long time
【Cultural Analysis】
In recent years, more and more cultural museum venues and public cultural venues have become gathering places for young people to socialize and travel.
Relevant data shows that from January to May this year, among the most popular scenic spots in China, museums and exhibition halls rank at the forefront, and among the tourists who make reservations to visit museums, the youth group accounts for the highest proportion.
On social platforms, the amount of content related to cultural and exposition venues is increasing day by day, and the popularity of cultural exposition tours is comparable to "top stream".
Why are cultural and expo venues represented by museums more and more popular with young people?
Why is the social nature of cultural and blog tours increasingly prominent?
From a cultural point of view, the long-standing traditional culture and the future-oriented innovative ideas have created co-prosperity in the symbiosis.
From the documentary "I Repair Cultural Relics in the Forbidden City", to the variety show "National Treasure", to "Tang Palace Night Banquet" and "Only Green" and other literary and artistic works, cultural content related to cultural and expo has repeatedly "breaks the circle" with innovative expressions. , aroused the attention and love of young people.
At the same time, in the process of strengthening the protection and utilization of cultural relics and the protection and inheritance of cultural heritage, the operators of cultural and exhibition venues in various places have tried to make cultural relics "live" by innovative means, and have opened up the "cross-border" between cultural and cultural IP and blind boxes, beauty, catering and other fields. In order to integrate traditional culture into the daily life of young people, a series of topical cultural and blog related content has been generated, which has continuously brought fresh and innovative cultural experiences to young people.
In order to better meet the spiritual and cultural needs of the people, today's cultural exposition venues are no longer limited to functions such as cultural relics display and cultural explanation.
With the development of the industry and the advancement of science and technology, cultural and expo venues have not only become more and more attractive in overall appearance, but have also expanded offline and immersive experience, leisure and entertainment, cultural and creative consumption and other fields, providing young people with social networking and check-in. vast space.
Online, digital channels such as the "Digital Forbidden City" applet released by the Palace Museum, various social platforms and cultural and blog-related topic areas, not only allow people to "cloud visit" and "cloud interaction" without leaving home, but also for The visually impaired and the elderly provide more possibilities, and also build an online community of cultural, blog, and tourism for young people to share and communicate.
We are happy to see that the cultural and cultural exhibition venues represented by museums are becoming more and more popular, and traditional culture and ancient cultural relics are becoming more and more "live". However, the hot content of young people's social interaction and check-in is often a fashion for a period of time. phenomenon of rapid change.
How to make the cultural and expo tour not limited to the momentary popularity, to be able to stay in the "top stream" for a long time, and to obtain the continuous recognition of more young people, is a question that all parties must think about.
On the one hand, it is necessary to keep pace with the times and improve the systematic development of the cultural and expo industry.
It should be noted that young people are the most innovative group. The development of the cultural and expo industry is not limited to temporary achievements and a generation of young people. It must be rooted in the broad and profound connotation of traditional culture, combined with digital means, develop diversified businesses, and improve comprehensive operations. Ability, and solidly promote the overall development of the industrial chain, it is possible to gain recognition in the common growth with generations of young people.
The cultural and expo industry in various regions must also adapt to local conditions, find a development path that suits them, highlight distinctive features, adhere to the awareness of high-quality products, maintain iterative updates, and attract more young people through high-quality differentiated content.
On the other hand, stick to the key point of putting people at the core.
All parties should not only base on the needs of the audience, including young people, and constantly create cultural and expo content with a degree of dissemination, participation and interactivity; they should also cultivate and tap more specialized talents to integrate more innovative ideas into traditional culture.
After all, the reason why young people post cultural and blog tours in the circle of friends is to establish a sense of resonance between people. Only when there is someone in their hearts can they gain insight into what people want, and thus launch more and better content.
Those cultural treasures that have passed through thousands of years have also been "youth", and it is through the protection and love of generations of young people that they have been passed down to this day.
The impetuous, shallow, good-looking and interesting can only bring a sense of freshness for a while, and the timeless cultural connotation can truly impress young people in every era, making cultural and expo tours a "tour of youth" across time and space.
(Author: Qin Haojun, a cultural critic)