Our reporter Xie Ruolin

　　On May 28, Beijing held the 348th press conference on the prevention and control of the new crown pneumonia epidemic. Xu Hejian, deputy director of the Propaganda Department of the Beijing Municipal Party Committee, director of the Municipal Government Information Office, and spokesperson of the municipal government, released "On the dynamic adjustment of the city's social aspects by zoning and classification." "Prevention and Control Measures", since May 29, areas with no new social cases for 7 consecutive days, libraries, museums, theaters, art galleries, cultural centers and sports and fitness places (except those located in underground spaces), according to 50 % current limit is open.

　　The "Securities Daily" reporter was informed that on the evening of May 28, some movie theaters received a notice of resumption of work from the competent authorities and started to prepare for the resumption of work.

Lighthouse data shows that as of 18:00 on May 29, a total of 660 movie tickets were sold in Beijing that day, with an average ticket price of 54.8 yuan and a total box office of 36,200 yuan.

　　On May 29, the reporter searched on the Taopiotiao ticketing platform and found that 5 theaters in Beijing have opened for business, covering Daxing District, Yanqing District, and Pinggu District. The earliest screening is at 10 am.

　　A staff member of CGV Studios (Yizhuang Branch) told reporters that after receiving the (resumption of work) notice on the evening of May 28, the disinfecting work was carried out overnight.

　　On May 29, a staff member of Wanda Cinemas (Yanqing Branch, Beijing) said excitedly in an interview with reporters, "We are the first cinema in Wanda (Beijing area) to resume business. Come to buy tickets today and have discount packages. Watching new films such as "Doraemon: Nobita's Little Cosmic War 2021" only costs 19.9 yuan."

　　The staff member said that the employees in the store have a negative nucleic acid test certificate within 48 hours to go to work, and the audience must also have a negative nucleic acid test certificate within 48 hours to enter the venue.

In addition, although snacks such as popcorn are still on sale, they cannot be eaten during movie viewing and can be taken away.

　　Lighthouse data shows that as of 18:00 on May 29, the national box office revenue reached 22.674 million yuan that day, of which the Beijing area box office was 36,200 yuan, with a total of 91 games and a total of 660 tickets issued.

　　Judging from the film list, the films currently being shown are still dominated by films released around May 1st, including "I Really Hate Long-distance Relationships", "Bad Guys", "Fight, Mom", and "Downton Abbey 2". In addition, there are also films such as "Changjin Lake Watergate Bridge", "Fantastic Beasts: Dumbledore's Mystery", "Uncharted" and "Moonfall".

　　Next week, the 2022 summer program will officially open.

As a prelude to the summer vacation, on May 28, the Doraemon theatrical version "Doraemon: Nobita's Little Cosmic War 2021" was released.

As of May 29, the film's cumulative box office reached 18.744 million yuan, and the pre-screening predicted total box office score was 132 million to 150 million yuan.

　　From the perspective of film arrangement, the "film shortage" situation may be alleviated in the summer.

Lighthouse data shows that there are currently 27 movies scheduled for June and July, including the much-watched Hollywood blockbuster "Jurassic World 3", "The New Order" starring Zhang Jiahui, and "Outer Space" starring Huang Bo. Mozart, etc.

　　As the "appetizer" of the summer stalls, the supply of new films in the "Liuyi stall" is already very sufficient.

Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, told the "Securities Daily" reporter that "Six 1" is a derivative of Children's Day, and the target audience is mainly parents and children. Except for "Doraemon: Nobita's Little Cosmic War 2021", this year The main movies in this schedule include "Magic Mouse Paradise", "Super Special Forces", "Top Girl", "Sweet Potato Ice Cream" and "My Enlightenment Teacher" which will be released on June 1.

　　"In the past, the box office of '61st gear' was usually in the range of 100 million to 200 million yuan, mainly driven by parent-child animated films. At present, with the increase in the operating rate of theaters, it is expected that this year's '61st gear' will become the film market this year. Small inflection point." Zhang Rongdi further stated that at the same time, with the effective control of the current round of the epidemic and the recovery of theaters in first-tier cities such as Beijing, it is expected that more films will be scheduled for the summer.

　　Data show that as of May 28, the number of operating theaters nationwide reached 8,895, with an operating rate of 73.6%.

　　"Since May, the number of operating theaters across the country has remained at around 8,000, and it has shown an upward trend in the last week. After the offline business situation stabilizes, the supply of new films will also increase. In fact, there has been a backlog of filming completed and waiting. The movies released, the movie market in the second half of the year is worth looking forward to." said a brokerage analyst who focuses on the media industry.

(Securities Daily)