Out of employment choice or professional considerations, and out of idealism, they go to the countryside.

  "It takes about 10 minutes to ride an electric bike from my home to work." The convenience of commuting has become one of the main factors that attracted Huimin to return to work in the countryside in December 2020. She currently serves as the "rural CEO" in Fu'an Village. ”, the village is located in Jinning District, Kunming City, Yunnan Province.

  After graduating from Henan Agricultural University, in June 2019, Du Chenhong went to the countryside in Pinggu District, Beijing to raise chickens with his classmates at the time and now his lover.

Since she majored in animal husbandry and had also practiced in a farm, she did not have high expectations for her upcoming work in a chicken farm. Shocked.

  Huang Kewei had never lived in the countryside before he went to the Radish Mountain Natural Village.

However, he still chose to officially join the "Luoshan Village CEO Team" in January 2022, even though Lincang City, Yunnan Province, where the Radish Mountain Village is located, is the city where he has always lived.

In the past six months, he believes that college students will not "compromise their talents" when they go to the countryside, but they are not suitable for some newly graduated college students.

Only those who have social experience, a sense of responsibility, and at least the ability to learn can be like a duck to water in rural areas.

  Although the majors are different and the working areas are also different, Hui Min, Du Chenhong, Huang Kewei and other college students who graduated in recent years all choose to work in rural areas either out of employment choices, professional considerations or idealism. .

In the context of rural revitalization, the number of returning to the countryside for employment and entrepreneurship, including college students, has begun to increase. They use their ingenuity to play a role in changing the countryside, and in the process, they also gain to grow.

With the arrival of the graduation season in 2022, this year's college graduates exceeded 10 million for the first time, becoming the "hardest employment season". Perhaps some people may find their own answers from the experience of graduates of the same generation.

  From "social fear" to confident "CEO"

  Two years ago, Hui Min, a university student in Kunming, faced graduation anxiety.

Although I also prepared for some work within the system, it did not come true.

More importantly, due to the impact of the new crown epidemic in 2020, college students will be under greater employment pressure.

It was not until October 2020 that Huimin decided to submit her resume when she saw an official job posting for "village CEO".

  Regarding the "village CEO", she explained that it is equivalent to a "rural professional manager" who signs an employment contract with the village collective company.

In Fu'an Village, the "village CEO" is not an independent individual, but a "village revitalization CEO seminar group" composed of township-level leaders, village cadres, and village CEOs to promote work in the form of a team.

  In 2013, Kunming Fu'an Village was included in the second batch of Chinese traditional villages list; in 2018, the village was officially listed as "Chinese Traditional Village"; in 2019, the Kunming Municipal People's Government and China Agricultural University listed Fu'an Village as one of the 6 urban drivers in the city It is one of the experimental villages for rural revitalization and innovation.

In November 2019, the construction of an urban-driven rural revitalization experimental village in Fu'an Village was officially launched.

Li Xiaoyun, the project leader and chair professor of liberal arts at China Agricultural University, said, "Building ancient villages into flower alleys, attracting tourists into the villages, revitalizing idle assets in the villages through circulation, creating new business formats, thus forming the driving force for rural revitalization, this is the city's The core connotation of driving rural revitalization."

  In Fu'an Village, the job of a "village CEO" is specific and trivial.

For example, participating in the design and construction of Huaxiang Alley in Guxiang, putting forward ideas for individual scenic spots, and connecting with the construction party to follow up the progress of the project, such as the renovation of ancient dwellings, the creation of micro-landscapes in Guxiang Huaxiang, the “dressing and hat” on the facade, Light strip installation, etc.

Another example is to explain, receive, coordinate food and accommodation for the research team, manage the finances of the village collective company, and operate ancient residential accommodation.

  In November 2021, the village collective company opened a "Guilu Small Courtyard" leisure bar, jointly operated by two CEOs Hui Min and Sun Zhanghang, mainly responsible for the production and sales of coffee, tea and snacks, as well as the sales of local agricultural specialties. product.

  In 2021, Huimin participated in a "village CEO" training organized by the outside world, and wrote the "Fu'an Catering Industry Development Plan".

  She believes that Fu'an Village can develop and expand the collective economy of the village through the development of the catering industry in the form of "leisure bar" + "farm stay", drive farmers to increase their income and become rich, and form a demonstration effect. economies of scale.

  After coming to Fu'an Village to serve as the "Village CEO" for more than a year, Huimin feels that she has grown a lot.

She turned out to be a little "social fear", but she began to become calm and confident.

The work in the village is usually 9 to 5, and there is not much overtime.

She said: "For me, I don't feel 'queer'. Now the countryside has changed a lot. The key is to look at the individual. Especially after this epidemic, living in the countryside is also a way. As for the future, If the company has a good development, I am willing to stay, after all, it is close to home."

  Go to the countryside to learn precipitation and increase skills

  In 2018, after graduating from university, Huang Kewei went to work in Guangzhou.

After working in three different industries: electric vehicles, e-commerce, and games, in May 2020, he returned to his hometown, Lincang City, Yunnan Province.

  "In 2020, the new crown epidemic just broke out, and I was still working in a game company. During the epidemic, the game industry was improving, but I felt that working in a game company was not meaningful. So, I chose to go back to my hometown, hoping to do something meaningful. meaningful things."

  From returning to Yunnan in May 2020, before going to the countryside, Huang Kewei claimed that this was his own "GAP YAER" (gap year).

The two years of working abroad gave him some social experience and some savings. In addition, he faced the natural disaster of the epidemic, which made him rethink the meaning of life and began to develop a strong interest in sociological field research.

So, he decided to officially do something meaningful.

  At the end of 2021, Huang Kewei signed up for the "Rural CEO" project organized by his alma mater, and in January 2022, he went to Luoshan Natural Village to serve as the "Rural CEO".

The village is located in Matai Township, Linxiang District, Lincang City, Yunnan Province. It is named after the cultivation of radishes since ancient times.

This used to be the most remote and poorest village in the area. As a native of Lincang, he believes that rural revitalization is the grand narrative of the current era, and he should participate in it and contribute to his hometown.

  As a college student who went to work in the countryside, although there was a serious lack of like-minded people in the village, Huang Kewei did not feel that he was "queer", but felt that he was inferior to farmers in many areas.

  For example, even if you shoot a short video, the farmers in the village may not be able to shoot it well - they may take hundreds of likes if they take it casually. stronger than yourself.

  Comparing the work situation in urban and rural areas, Huang Kewei feels that he has learned precipitation and passively increased a lot of skills, such as learning to write WeChat public accounts, as well as AU (audio editing), AI (picture editing), etc. "In big cities, I also feel anxious. , I thought I should learn something, but I didn’t have the motivation to learn, and I didn’t learn it in the end, and it didn’t take half a year to get to the countryside before I learned everything.” However, the income was a bit appalling.

He laughed at himself, "almost one 0 less" than when he was in Guangzhou, but fortunately, his desire to consume is not strong, he is more suitable for the living conditions in the countryside, and he also saved some money in Guangzhou.

In the short term, I plan to use my savings to make a product in the village; the medium and long term goal is to become a person who is valuable to the people around me.

  In the context of rural revitalization, rural areas and agriculture can become a vast world of "promising". While meeting the employment needs of college students, it can also bring talents that are really needed for rural revitalization. However, in Huang Kewei's view, some college students who have just graduated do not Must be suitable for rural work.

On the contrary, those college students who have been in the society, not only have a certain ability to allocate resources, but also have the ability to solve problems, and at the same time have a full understanding of the society.

  "Professional counterparts" to work in rural areas

  Whether you want to go to work in rural areas depends on your major.

After graduation, Du Chenhong went north with her lover to raise chickens in the countryside of Pinggu District, Beijing.

She believes that the main reason for her to work in the countryside is because of her professional counterparts. The headquarters of most agricultural and animal husbandry enterprises are located in the countryside.

  Although I had psychological expectations, I was surprised by the breeding environment when I first started working in Huadu Yukou Poultry Co., Ltd. (hereinafter referred to as "Yukou Poultry").

Du Chenhong said that in the past, a chicken coop could raise 10,000 chickens, and a farm had several buildings, which was considered a large scale.

However, the company now raises tens of thousands of chickens in one chicken coop, and the number of breeders in one park is as high as one million, and the application is all digital and intelligent management models.

  In the past three years in Yukou Poultry Industry, Du Chenhong first went to the breeding sector to familiarize himself with the environment, and later transferred to the administrative office.

Her lover has been doing disease prevention and control work on the chicken farm.

  She said that in terms of income treatment, there is actually "not much difference" between urban and rural areas.

The income may be higher in first-tier cities, but the cost of living in rural areas will be lower, and the cost of buying a house is not high.

  On top of that, commute times are the envy of most city dwellers.

"It basically only takes 10 minutes to drive to the company. If you look at the scenery along the road, it can also be regarded as a drive."

  For college students to work in rural areas, Du Chenhong believes that high-quality masters and doctors can also find suitable development opportunities in Pinggu District.

Not only are there high-tech parks here, but modern agricultural companies like Yukou Poultry also need to introduce a large number of digital and intelligent talents every year.

"With the development of the agriculture and animal husbandry industry, enterprises have gradually realized modernization, and the demand for high-quality talents is also increasing. Positions such as farm managers and veterinarians all require college students and even graduate students."

  Especially in the context of the current epidemic prevention and control, she believes that the company is located in rural areas and is relatively less affected by the impact.

The more stable the company is, the more secure the employees will be.

However, the biggest shortcoming in the future may be the problem of children's education.

  Lack of talent is the most critical bottleneck to rural revitalization.

Faced with the lack of professional managers who can help villagers plan operations and manage resources, as well as talents who are willing to engage in agriculture-related work, Lu Jixia, a professor at the School of Humanities and Development at China Agricultural University, told Yicai.com that if the villages are to become college students , Where all kinds of talents are willing to come and stay, it is necessary to create employment conditions to attract talents.

  For example, through urban-rural linkages, non-agricultural employment will be promoted, rural industrial space will be expanded, and more new business forms will be created.

In Kunming, Yunnan, six villages have carried out urban-driven rural revitalization experiments, aiming to drive rural development with urban kinetic energy. A series of new business formats have also been created, and "village CEOs" have been introduced to help manage rural villages.

In addition, it is necessary to provide complete rural public services, such as medical care, education, finance, etc., to attract real talents.

  "It takes about 10 minutes to ride an electric bike from my home to work." The convenience of commuting has become one of the main factors that attracted Huimin to return to work in the countryside in December 2020. She currently serves as the "rural CEO" in Fu'an Village. ”, the village is located in Jinning District, Kunming City, Yunnan Province.

  After graduating from Henan Agricultural University, in June 2019, Du Chenhong went to the countryside in Pinggu District, Beijing to raise chickens with his classmates at the time and now his lover.

Since she majored in animal husbandry and had also practiced in a farm, she did not have high expectations for her upcoming work in a chicken farm. Shocked.

  Huang Kewei had never lived in the countryside before he went to the Radish Mountain Natural Village.

However, he still chose to officially join the "Luoshan Village CEO Team" in January 2022, even though Lincang City, Yunnan Province, where the Radish Mountain Village is located, is the city where he has always lived.

In the past six months, he believes that college students will not "compromise their talents" when they go to the countryside, but they are not suitable for some newly graduated college students.

Only those who have social experience, a sense of responsibility, and at least the ability to learn can be like a duck to water in rural areas.

  Although the majors are different and the working areas are also different, Hui Min, Du Chenhong, Huang Kewei and other college students who graduated in recent years all choose to work in rural areas either out of employment choices, professional considerations or idealism. .

In the context of rural revitalization, the number of returning to the countryside for employment and entrepreneurship, including college students, has begun to increase. They use their ingenuity to play a role in changing the countryside, and in the process, they also gain to grow.

With the arrival of the graduation season in 2022, this year's college graduates exceeded 10 million for the first time, becoming the "hardest employment season". Perhaps some people may find their own answers from the experience of graduates of the same generation.