Long before the Abbatars, the music industry experimented with holograms and avatars.
Do you remember the Tupac hologram 2012?
Or the animated voice bank Hatsune Miku whose music is created by fans, computers and voice actors?
Today, the industry has taken it even further with huge live gigs held entirely in virtual rooms, and AI-generated pop bands.
In the video you can see some of the most noticed experiments.