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  China News Service, Shaoxing, May 24 (Reporter Xiang Jing) "It's right to share real life." Asked about the secret of making short videos in the "traffic era", Yang Junchang, a "post-80s" new farmer in Xinchang, Shaoxing, Zhejiang, was shy say.

  With a rustic look and "iconic" slanted bangs, he can not only weld, carpentry, but also draw and cook... Recently, Yang Junchang, who "can do everything", relies on his simple appearance and several skills to create richness through creation. Personalized short videos quickly became popular on the Internet as "Brother Handsome Farmer Bird".

  In the tide of rural revitalization in China, from "Ramen Brother" to "Classmate Zhang" and "Shuai Nong Bird Brother", short videos are like "magic", refocusing everyone on the Chinese countryside, telling one simple rural story one after another .

  In order to find out, the reporter recently visited the villages of Xinchang County and talked to Yang Junchang, who is "magic" in the eyes of netizens, and found that behind the local fireworks presented in the short video, there is a microcosm of the village's authenticity and shared wealth.

After 20 years of wandering, I returned to the village to make a short video

Uncover the "truth" behind the "earth" in the lens

  "I studied art in high school, painted wall paintings in an advertising company after work, painted paints in a decoration company, and worked as a welder and carpenter." Yang Junchang said with a smile, "I have worked hard in the county for 20 years, and there is almost nothing I can't do. ."

  Under the trend of comprehensively promoting rural revitalization, more and more young people are returning to their hometowns to display their ambitions on the "big stage" of the countryside.

  In 2017, Yang Junchang began to teach himself video editing, and then "touched the Internet" to test the water live broadcast "bringing goods".

Seeing that the development of his hometown is getting better and better, in November 2021, Yang Junchang will return to Songjia Village, Xinchang County, and integrate rural life scenes such as cooking, making cloth shoes, and painting into the short video creation, and publish it on multiple short video platforms.

  Yang Junchang said that at that time, he thought that as long as he worked as hard as he did in the city, he would have a better life in the countryside.

Yang Junchang shoots a short video while splashing ink Photo by Xiang Jing

  What surprised him was that after every bit of rural life was "moved" to the short video platform, millions of fans were "absorbed" within a month, and netizens called him a "fan-increasing demon".

Yang Junchang said with a smile, "Most of the people who like my videos are young people. They may like to see my more realistic feeling, and like my 'earth' and 'vegetable' but very confident image."

  The "handsome farmer and bird brother" in the shot is a local image of "throwing his hair" and "splashing paint". In reality, Yang Junchang also has the confidence shown in the video, and is more simple and shy.

  In the era of "everyone can make short videos", or for "carrying goods" or for self-entertainment, many creators have posted their "skills" to the Internet.

However, the content of short videos is sometimes difficult to distinguish between true and false. How to balance real life and lens art?

Yang Junchang paints the walls of the old house Photo by Xiang Jing

  "To make a video, the content must be real." Yang Junchang is very determined.

  Taking painting as an example, he said that in the short videos he created, there are a lot of painting "technical activities", "paint what you can paint, and don't paint what you can't paint. It doesn't matter if you don't paint well, but don't fake it, don't fool around. ."

  In the eyes of outsiders, the short video opened a new window for Yang Junchang.

And Yang Junchang feels that the countryside is actually very good, but it lacks "screaming". The short video is like a window, which can let everyone know the beauty and deliciousness of the hometown and bring "traffic" to the countryside.

  For the future, Yang Junchang also hopes to sell local specialties such as Dafo Longjing and Huishan watermelon to all parts of the country through short videos.

Outside the camera is "worldly fireworks"

See the epitome of Zhejiang's rural prosperity

  "After working hard for more than 20 years, I found that the countryside is the place where everything is lacking." This is what Yang Junchang said in his heart.

Yang Junchang is ready to shoot a short video photo by Xiang Jing

  Xinchang County, where Yang Junchang is located, has the landform features of "eight mountains, half water and half fields" and is a typical mountainous county.

As a native of the countryside, Yang Junchang has a deep emotional identity with the countryside.

  "In the past, people might go out because the countryside was poor. But in fact, the development of the countryside has been getting better and better in recent years." Yang Junchang said, for example, now, whether it is the village trails or public toilets, they are all clean. " And it has everything and nothing is lacking.”

  He also appealed that there are now many elderly people in rural areas, and he hopes that more young people will come back to start a business and use their own advantages and resources to build the countryside.

Photographed by Xiang Jing, a shadow of Houdai Mountain Village

  Looking at Zhejiang, the pace of rural revitalization in the province has always been at the forefront of the country. On the Internet, "how rich is Zhejiang's rural areas" has repeatedly become a hot topic.

In June last year, the central government entrusted Zhejiang with the new mission of high-quality development and construction of a common prosperity demonstration area. On the road to advance common prosperity, the countryside has become the "main battlefield" to narrow the gap between urban and rural areas.

  In the past year, when the rural revitalization was promoted in all parts of Zhejiang, they also made use of new media to "call" for the good scenery of the countryside.

For example, in Houdaishan Village, Dongming Township, Xinchang County, the village secretary took the lead in setting up a live broadcast room among the green waters and green mountains, and the villagers regularly went online to "scream" the agricultural products of the local and surrounding villages.

  "I often tell the villagers to keep up with the times, 'the Internet is farmland, traffic is agricultural materials, and mobile phones are farm tools'." Wang Guoyang, secretary of the Party branch and director of the village committee of Houdaishan Village, said in an interview.

Green waters and green mountains are lit up by wall paintings Photo by Xiang Jing

  Green water, green mountains, birds, big white geese... Invited by the village, Yang Junchang has been busy painting the walls of an old house in Houdaishan Village for the past few days. He incorporated rural elements into the paintings and shot and created short videos.

  The reporter saw that compared with the overall beauty of Houdaishan Village, the environmental conditions of the old house are slightly backward.

It has always been Wang Guoyang's wish to let the seven families living in this corner keep up with the overall development of the village as soon as possible.

  "Common prosperity cannot leave one household or one person behind." Wang Guoyang said, "This time, I hope to use Brother Bird's 'magical pen' and the strength of the village to make the environment better and more beautiful, and open up a new look for the countryside. "(Finish)