On May 20, Jay Chou's "Magic Tianlun 2013 Concert" was re-screened online on WeChat Video, Tencent Music, and QQ Music, and it was no surprise that it was screened.

This re-screening has accumulated more than 15 million people who made reservations to watch it before the start of the show. After the performance began, the number of viewers increased by 11 million within half an hour. The circle is also frantically swiped.

Although the word "re-screening" made many fans ridiculed as "the scene of a large-scale disc MV screening", it did not affect the 26 million people "paying for their feelings".

Jay Chou's "The Strongest Concert on the Surface 2019" will be released on the evening of May 21st, and the popularity will not diminish.

According to incomplete statistics, the total viewership of the two concerts was nearly 100 million, setting a new record for the most viewers of an online concert.

　　Intern Ding Minying Yangzi Evening News/Ziniu News reporter Zhang Nan

　　1 Just as amazed by Jay Chou's abdominal muscles, who would have known that he would be "fat" "the next day"

　　On the evening of May 20, 25 minutes before the concert started, Jay Chou's record since his debut was played.

In November 2000, Jay Chou debuted with the album "JAY", and his title song "Xingqing" won the 24th Top Ten Chinese Golden Melody Awards; in 2002, he released the album "Fantasy" and held the "THE ONE" world tour; In 2004, the album "Qilixiang" was released and won the best album in Hong Kong and Taiwan; and "Chopin in November" of "Nocturne sounded, came to the stage to receive the award", and the best song of the year "Blue and White Porcelain", won the 15th The Golden Melody Award album "Ye Huimei", the singles "Say Good Don't Cry" and "Mojito" that are loved by thousands of music fans... Not only the glory he has won, but also his "Octave Space" album that did not win the award Regret, depression, and the original intention of writing songs to make money and let the family live a good life.

22 years after his debut, Jay Chou has become a classic in the hearts of the audience. This short 25-minute video has aroused the collective memories of youth in the barrage of a generation.

　　Amid the screams of fans, the concert kicked off.

In the first song "Exclamation Point", Jay Chou's good figure amazed many fans, and some people even posted a barrage "Is this from P?"

At the end of the year before the concert, Jay Chou released his 12th album "Twelve New Works" since his debut 12 years ago. In order to achieve the perfect figure he required, he brought in his good friend Liu Genghong and others to help with fitness, and lost 8 Kilogram.

At that time, Liu Genghong never imagined that his fitness videos would be so popular.

　　In 2013, the "Magic Tianlun" world tour set sail from Shanghai, with a total of 76 tours around the world.

Revisiting it now, the sound waves of early summer, the fragrance of grass and trees in the wind, recall the youth of a generation in the singing.

There were 23 songs in the whole concert. Classic songs such as "Exclamation Mark", "Dragon Fist", "The Last Battle", and "Nuncle Cudgel" were sung one by one. Every time the current performance was played, fans returned to that green and romantic summer in one second.

　　Interestingly, because it has been six years since the second re-screened concert in 2013, compared to Jay Chou, who had amazing abdominal muscles before, this slightly fatter Jay Chou is "much fatter".

There are many joking netizens in the barrage, "It's only one day, how much milk tea did you drink!"

　　2 Behind the emotional search, is it a good business?

　　The operator of Jay Chou's concert re-screening is TME live, which was established by Tencent Music Entertainment Group in March 2020.

Jay Chou's super popularity has brought considerable traffic to Tencent Music and various cooperative platforms.

Jay Chou, as a new generation in the Chinese music scene, stepped onto the stage of the times in a maverick way, and his music has also become a youth declaration for a generation of young people.

The genre is diverse, combining classical, jazz, rock, folk, electronic, Chinese style and other elements to form a unique personal style.

Even though he hasn't released new songs for a long time, his works still dominate the charts - who would have guessed that "Compendium of Materia Medica" could become a leg-crunching shuttlecock dance after many years?

　　At present, with the increasing market demand for online music performances, major platforms have stepped up their layout and competed for market share.

"Memories Kill" for online concerts is super easy to use.

A month ago, Cui Jian's video concert "Continue to Be Wild" attracted more than 46 million views.

From the end of 2021 to the present, the video account has been out of the circle by planning the Xicheng Boys Concert, the Mayday New Year's Concert, and the Leslie Cheung Memorial Concert.

In April this year, Leslie Cheung's 2000 "Passion and Love" concert broadcast an ultra-clear restored version through Tencent Cloud's technology, and the number of viewers exceeded 17 million, detonating nostalgia.

　　The curious thing is, how to realize the online concert?

Looking back at these concerts, almost all of them did not take the form of charging users. The commercialization in the process is visible to the naked eye. The appearance of sponsors.

There are also analysts who believe that Tencent Music Group has more than 800 million monthly active users, and QQ Music, Kugou Music, Kuwo Music, National K Song and other product ecosystems that integrate online music and social entertainment, Jay Chou's concert stirred up. The huge traffic from the WeChat video account to the circle of friends may provide commercial space for the linkage between the various sectors of its business.

　　On May 20, Jay Chou also shared a picture of the album that he participated in the design of on his personal social media, with the text: "Do you want to do the styling yourself, and the new album will come by yourself?" Suspected to reveal the good news of the new album, hanging Satisfy the appetite of fans.

It is also said that Jay Chou's concert re-screening seems to be an extremely important step in the new album's announcement strategy.